NBA and Coca-Cola Announce Global Marketing Partnership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 17 2026
0mins
Should l Buy KO?
The National Basketball Association and The Coca-Cola Company announced a new global marketing partnership, bringing Sprite back as the league's Official Global Soft Drink Partner. Under the new agreement, Sprite will activate across NBA's biggest global stages, including league tentpole moments, as well as international events like NBA Global Games. Through the partnership, fans will see immersive experiences, custom content series on NBA platforms, and exclusive promotions that bring them closer to NBA fandom.
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Analyst Views on KO
Wall Street analysts forecast KO stock price to rise
14 Analyst Rating
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 74.690
Low
71.00
Averages
79.33
High
85.00
Current: 74.690
Low
71.00
Averages
79.33
High
85.00
About KO
The Coca-Cola Company is a beverage company. The Company's segments include Europe, Middle East and Africa (EMEA); Latin America; North America; Asia Pacific, and Bottling Investments. It sells multiple brands across several beverage categories worldwide. Its portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Its water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Its juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara. It operates in two lines of business: concentrate operations and finished product operations. Its concentrate operations sell beverage concentrates, syrups, including fountain syrups, and certain finished beverages to authorized bottling operations. Its finished product operations sell sparkling soft drinks and a variety of other finished beverages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Earnings Forecast Downgrade: The company anticipates a 16% to 20% decline in adjusted earnings per share for fiscal 2026, following a 7% drop in fiscal 2025, exacerbating investor concerns as inflationary pressures erode margins.
- Brand Adaptability: While brands like Totino's are struggling, General Mills is actively pivoting its product lines to include healthier options, launching Cheerios Protein and the Ghost brand to cater to consumer demand for nutritious foods.
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