Microsoft Cuts Xbox Game Pass Prices Amid Industry Trends
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy MSFT?
Source: Yahoo Finance
- Price Adjustment: Microsoft has announced a reduction in the Xbox Game Pass Ultimate monthly fee from $29.99 to $22.99, while the PC version will drop from $16.49 to $13.99, a move that counters the broader industry trend of price increases, aiming to attract more users and enhance market competitiveness.
- Game Availability Change: Despite the price cuts, Microsoft stated that future 'Call of Duty' titles will no longer be available on the subscription service on their release day, instead launching about a year later, which may affect players' immediate access to new games and potentially impact the attractiveness of the subscription service.
- Management Change Impact: This price adjustment marks the first major decision from new Microsoft Gaming CEO Asha Sharma, aimed at winning goodwill from gamers, especially following the departure of the beloved former CEO Phil Spencer, and Sharma's decisions may influence the company's brand image moving forward.
- Market Environment Comparison: In a context where game consoles and games are generally becoming more expensive, Microsoft's pricing strategy stands out, particularly as competitors like Sony and Nintendo are also raising prices, which may help Microsoft differentiate itself and attract price-sensitive consumers.
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Analyst Views on MSFT
Wall Street analysts forecast MSFT stock price to rise
34 Analyst Rating
32 Buy
2 Hold
0 Sell
Strong Buy
Current: 432.920
Low
500.00
Averages
631.36
High
678.00
Current: 432.920
Low
500.00
Averages
631.36
High
678.00
About MSFT
Microsoft Corporation is a technology company. The Company develops and supports software, services, devices, and solutions. The Company’s segments include Productivity and Business Processes, Intelligent Cloud, and More Personal Computing. The Productivity and Business Processes segment consists of products and services in its portfolio of productivity, communication, and information services. This segment primarily comprises: Office Commercial, Office Consumer, LinkedIn, and Dynamics business solutions. The Intelligent Cloud segment consists of server products and cloud services, including Azure and other cloud services, SQL Server, Windows Server, Visual Studio, System Center, and related Client Access Licenses (CALs), and Nuance and GitHub; and Enterprise Services, including enterprise support services, industry solutions and Nuance professional services. The More Personal Computing segment primarily comprises Windows, Devices, Gaming, and search and news advertising.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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