Klaviyo Launches Composer Feature with 75 New Platform Innovations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Should l Buy KVYO?
Klaviyo announced the introduction of Composer, a new agentic experience that generates, optimizes and recommends full marketing campaigns and flows from a single prompt. Alongside it, Klaviyo added new skills to Customer Agent and continued a wave of platform innovation with more than 75 new features across marketing, data, and analytics.
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Analyst Views on KVYO
Wall Street analysts forecast KVYO stock price to rise
17 Analyst Rating
17 Buy
0 Hold
0 Sell
Strong Buy
Current: 18.670
Low
35.00
Averages
42.40
High
46.00
Current: 18.670
Low
35.00
Averages
42.40
High
46.00
About KVYO
Klaviyo, Inc. provides a customer relationship management (CRM) platform for business-to-consumer (B2C) brands. The Company, through its built-in data platform and artificial intelligence (AI) insights, combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers. The Company’s marketing automation solution allows customers to orchestrate campaigns across multiple marketing channels including email, short message service and mobile push. Its platform solutions include Klaviyo B2C CRM, Klaviyo Marketing, Klaviyo Service, Klaviyo Analytics, Klaviyo Data Platform, and Klaviyo AI. The Klaviyo B2C CRM is a platform built for consumer brands. Its platform serves businesses of all sizes, across industries and geographies. Its platform solution also includes Gatsby, a social automation product that helps brands convert engagement over social channels into owned customer relationships.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Klaviyo Launches Composer to Enhance Customer Experience
- Composer Launch: Klaviyo's introduction of Composer allows marketers to describe their needs in plain language, generating complete marketing campaigns in minutes instead of days, significantly enhancing market responsiveness and customer satisfaction.
- Customer Agent Skill Expansion: The new skills for Customer Agent, including order tracking and returns, enable brands to deliver automated service experiences without custom development, thereby reducing operational costs and improving service efficiency.
- Accelerated Platform Innovation: Klaviyo's rollout of over 75 new features in Q1 further enhances its data platform's integration capabilities, ensuring brands have real-time access to customer data to optimize marketing strategies and improve customer experiences.
- Data-Driven Personalization: With enhanced identity resolution and personalized recommendation features, Klaviyo helps brands respond to customer needs faster and deliver more relevant experiences, further solidifying its competitive advantage in the rapidly evolving B2C market.
See More
Klaviyo CEO Sells 400,000 Shares of Stock
- Insider Selling Overview: Klaviyo's co-CEO Andrew Bialecki sold 400,000 shares of Series A Common Stock on February 24 and March 3, 2026, for a total of approximately $7.1 million, raising concerns about executive confidence in the company's future.
- Transaction Structure Analysis: Both sales were derivative-based, involving the conversion of Series B shares into Series A shares before sale, indicating that Bialecki did not liquidate a long-held direct position but executed pre-scheduled sales under a 10b5-1 plan established in May 2025.
- Market Reaction and Price Fluctuation: Although the March 3 sale fetched $18.64 per share, an 11% increase from the February 24 sale at $16.76, the overall market sentiment remains skeptical, with Klaviyo's stock down over 40% year-to-date.
- Investor Focus: While insider selling typically warrants scrutiny, these transactions appear to reflect the execution of a long-term financial strategy rather than a warning about Klaviyo's prospects, prompting investors to assess whether the company's fundamentals remain intact.
See More
Klaviyo CEO Sells 400,000 Shares in Two Transactions
- Insider Selling Activity: Klaviyo CEO Andrew Bialecki sold 200,000 shares on February 24 and another 200,000 shares on March 3, generating approximately $7.1 million in total, indicating a significant insider selling trend.
- Transaction Context: Both sales were executed under the same Rule 10b5-1 trading plan, suggesting that Bialecki's actions were not reactive to market conditions but rather part of a pre-planned strategy, reflecting a potential lack of confidence in the company's future.
- Price Fluctuation Analysis: The average sale price for the February 24 transaction was $16.76 per share, while the March 3 sale saw an increase to $18.64, representing an 11% rise in just eight days; however, the overall market sentiment towards Klaviyo remains pessimistic.
- Market Reaction and Outlook: Despite Klaviyo's announcement of a $500 million share buyback program, the stock has plummeted over 40%, indicating a broader negative sentiment towards SaaS stocks, and Bialecki's selling may exacerbate concerns regarding the company's prospects.
See More
Klaviyo and Shopify Deepen Integration to Enhance Global Retail Infrastructure
- Global Retail Infrastructure Integration: The deepened integration between Klaviyo and Shopify enables brands to unify customer data globally, with global ecommerce sales projected to reach $6.4 trillion by 2026, necessitating robust infrastructure for international expansion.
- Automated Localized Content: The newly launched Locale Aware Catalogs feature automatically syncs translated content, regional pricing, and market-specific URLs, allowing brands to deliver personalized experiences in Klaviyo's Customer Hub, thereby enhancing customer satisfaction and loyalty.
- Significant Revenue Growth: According to IDC, brands using Klaviyo and Shopify together achieved a 73% revenue growth over three years, underscoring the positive impact of a tightly connected platform on business performance and further solidifying their partnership.
- Streamlined Global Workflows: With the native integration of Shopify Markets, merchants can utilize a single marketing template that dynamically adapts to customers' geographic locations and language preferences, significantly reducing manual setup time and improving operational efficiency.
See More
Klaviyo Stock Rises 7.4% Following Announcement of $500 Million Share Buyback Program, Including $100 Million Accelerated Repurchase
- Share Price Increase: KLA's share price rose by 7.4% following the announcement of a significant share repurchase program.
- Repurchase Program Details: The program includes a $500 million share repurchase initiative, complemented by an accelerated $100 million share repurchase.
See More
Klaviyo Announces $500 Million Share Repurchase Program
- Share Repurchase Program: Klaviyo has announced a share repurchase program authorized to buy back up to $500 million of its Series A Common Stock, aimed at enhancing shareholder value and boosting market confidence.
- Accelerated Repurchase: As part of this initiative, Klaviyo plans to imminently enter into an accelerated share repurchase for $100 million, which is expected to quickly improve earnings per share and bolster investor confidence in the company's future performance.
- Positive Stock Reaction: Following this announcement, Klaviyo's stock rose 3.9% in premarket trading to $18.09, indicating a favorable market reaction to the repurchase plan and optimism regarding the company's outlook.
- Future Revenue Target: Klaviyo has also outlined a revenue target of $1.5 billion to $1.51 billion for 2026, highlighting the company's rapid growth potential in the AI-driven CRM sector, which further strengthens investor confidence.
See More
Klaviyo Launches Composer to Enhance Customer Experience
- Composer Launch: Klaviyo's introduction of Composer allows marketers to describe their needs in plain language, generating complete marketing campaigns in minutes instead of days, significantly enhancing market responsiveness and customer satisfaction.
- Customer Agent Skill Expansion: The new skills for Customer Agent, including order tracking and returns, enable brands to deliver automated service experiences without custom development, thereby reducing operational costs and improving service efficiency.
- Accelerated Platform Innovation: Klaviyo's rollout of over 75 new features in Q1 further enhances its data platform's integration capabilities, ensuring brands have real-time access to customer data to optimize marketing strategies and improve customer experiences.
- Data-Driven Personalization: With enhanced identity resolution and personalized recommendation features, Klaviyo helps brands respond to customer needs faster and deliver more relevant experiences, further solidifying its competitive advantage in the rapidly evolving B2C market.
See More
Klaviyo CEO Sells 400,000 Shares of Stock
- Insider Selling Overview: Klaviyo's co-CEO Andrew Bialecki sold 400,000 shares of Series A Common Stock on February 24 and March 3, 2026, for a total of approximately $7.1 million, raising concerns about executive confidence in the company's future.
- Transaction Structure Analysis: Both sales were derivative-based, involving the conversion of Series B shares into Series A shares before sale, indicating that Bialecki did not liquidate a long-held direct position but executed pre-scheduled sales under a 10b5-1 plan established in May 2025.
- Market Reaction and Price Fluctuation: Although the March 3 sale fetched $18.64 per share, an 11% increase from the February 24 sale at $16.76, the overall market sentiment remains skeptical, with Klaviyo's stock down over 40% year-to-date.
- Investor Focus: While insider selling typically warrants scrutiny, these transactions appear to reflect the execution of a long-term financial strategy rather than a warning about Klaviyo's prospects, prompting investors to assess whether the company's fundamentals remain intact.
See More
Klaviyo CEO Sells 400,000 Shares in Two Transactions
- Insider Selling Activity: Klaviyo CEO Andrew Bialecki sold 200,000 shares on February 24 and another 200,000 shares on March 3, generating approximately $7.1 million in total, indicating a significant insider selling trend.
- Transaction Context: Both sales were executed under the same Rule 10b5-1 trading plan, suggesting that Bialecki's actions were not reactive to market conditions but rather part of a pre-planned strategy, reflecting a potential lack of confidence in the company's future.
- Price Fluctuation Analysis: The average sale price for the February 24 transaction was $16.76 per share, while the March 3 sale saw an increase to $18.64, representing an 11% rise in just eight days; however, the overall market sentiment towards Klaviyo remains pessimistic.
- Market Reaction and Outlook: Despite Klaviyo's announcement of a $500 million share buyback program, the stock has plummeted over 40%, indicating a broader negative sentiment towards SaaS stocks, and Bialecki's selling may exacerbate concerns regarding the company's prospects.
See More
Klaviyo and Shopify Deepen Integration to Enhance Global Retail Infrastructure
- Global Retail Infrastructure Integration: The deepened integration between Klaviyo and Shopify enables brands to unify customer data globally, with global ecommerce sales projected to reach $6.4 trillion by 2026, necessitating robust infrastructure for international expansion.
- Automated Localized Content: The newly launched Locale Aware Catalogs feature automatically syncs translated content, regional pricing, and market-specific URLs, allowing brands to deliver personalized experiences in Klaviyo's Customer Hub, thereby enhancing customer satisfaction and loyalty.
- Significant Revenue Growth: According to IDC, brands using Klaviyo and Shopify together achieved a 73% revenue growth over three years, underscoring the positive impact of a tightly connected platform on business performance and further solidifying their partnership.
- Streamlined Global Workflows: With the native integration of Shopify Markets, merchants can utilize a single marketing template that dynamically adapts to customers' geographic locations and language preferences, significantly reducing manual setup time and improving operational efficiency.
See More
Klaviyo Stock Rises 7.4% Following Announcement of $500 Million Share Buyback Program, Including $100 Million Accelerated Repurchase
- Share Price Increase: KLA's share price rose by 7.4% following the announcement of a significant share repurchase program.
- Repurchase Program Details: The program includes a $500 million share repurchase initiative, complemented by an accelerated $100 million share repurchase.
See More
Klaviyo Announces $500 Million Share Repurchase Program
- Share Repurchase Program: Klaviyo has announced a share repurchase program authorized to buy back up to $500 million of its Series A Common Stock, aimed at enhancing shareholder value and boosting market confidence.
- Accelerated Repurchase: As part of this initiative, Klaviyo plans to imminently enter into an accelerated share repurchase for $100 million, which is expected to quickly improve earnings per share and bolster investor confidence in the company's future performance.
- Positive Stock Reaction: Following this announcement, Klaviyo's stock rose 3.9% in premarket trading to $18.09, indicating a favorable market reaction to the repurchase plan and optimism regarding the company's outlook.
- Future Revenue Target: Klaviyo has also outlined a revenue target of $1.5 billion to $1.51 billion for 2026, highlighting the company's rapid growth potential in the AI-driven CRM sector, which further strengthens investor confidence.
See More
