Marques Brownlee Calls $230 iPhone Pocket a 'Litmus Test for Apple Fans Willing to Buy Anything'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 12 2025
0mins
Should l Buy AAPL?
Source: Benzinga
MKBHD Critiques Apple: Tech YouTuber Marques Brownlee criticized Apple's new $230 "iPhone Pocket," suggesting it reflects extreme brand loyalty among consumers.
Accessory Details: The iPhone Pocket, designed by Issey Miyake Design Studio, is a 3D-knitted pouch for carrying an iPhone and essentials, available in various colors and strap lengths.
Sales Launch: The iPhone Pocket will be available for purchase on November 14 at select Apple Stores in multiple countries, including the U.S. and U.K.
Apple's Financial Performance: Apple reported a fiscal fourth-quarter revenue of $102.47 billion, exceeding expectations, and has consistently surpassed revenue and earnings estimates for 11 quarters.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 253.790
Low
239.00
Averages
306.89
High
350.00
Current: 253.790
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Tariff Threats: In her letter, Warren pointed out that the U.S. Trade Representative's office threatened tariffs against European countries that initiated investigations into Elon Musk's xAI and its Grok image generator, reflecting inappropriate behavior in trade negotiations.
- Online Exploitation Issues: A report from the National Center on Sexual Exploitation identified xAI and Grok as major contributors to online child sexual exploitation in 2026, with Warren's letter emphasizing the lack of social responsibility from these tech companies.
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