Hormel Foods Named to Fast Company's 2025 Brands That Matter for Impactful Marketing Campaign
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
Updated: 4 day ago0mins
- Brand Recognition: Hormel Foods has been named to Fast Company's 2025 Brands That Matter list for its multi-brand, multi-channel 'Here for the Snacks' Super Bowl campaign, highlighting its success in cultural resonance and consumer engagement.
- Marketing Innovation: The campaign integrated beloved brands like HORMEL®, HERDEZ®, and PLANTERS® to emphasize the importance of snacking on game day, fostering a deeper connection between the brand and consumers.
- Business Impact: This recognition not only enhances Hormel Foods' brand image but also strengthens consumer loyalty through effective marketing strategies, driving sales growth.
- Industry Leadership: Hormel Foods' success story showcases its innovative capabilities in brand marketing, reinforcing its leadership position in the global food industry and reflecting the significance of culture-driven brand relevance.
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Analyst Views on HRL
Wall Street analysts forecast HRL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HRL is 27.17 USD with a low forecast of 25.00 USD and a high forecast of 31.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
3 Buy
3 Hold
0 Sell
Moderate Buy
Current: 24.160
Low
25.00
Averages
27.17
High
31.00
Current: 24.160
Low
25.00
Averages
27.17
High
31.00
Piper Sandler
Michael Lavery
Neutral
maintain
$25 -> $26
2025-12-05
New
Reason
Piper Sandler
Michael Lavery
Price Target
$25 -> $26
2025-12-05
New
maintain
Neutral
Reason
Piper Sandler analyst Michael Lavery raised the firm's price target on Hormel Foods to $26 from $25 and keeps a Neutral rating on the shares. The firm notes the company had a pre-announcement indicating much of the Q4 cost and margin headwinds, removing surprises on its quarterly results. Its 2026 guidance was still news, and it appears to have hit a good balance between achievability and targeting growth in-line with its long-term algorithm, Piper adds.
JPMorgan
Thomas Palmer
Overweight
maintain
$27 -> $28
2025-12-04
New
Reason
JPMorgan
Thomas Palmer
Price Target
$27 -> $28
2025-12-04
New
maintain
Overweight
Reason
JPMorgan analyst Thomas Palmer raised the firm's price target on Hormel Foods to $28 from $27 and keeps an Overweight rating on the shares. The shares were up 3% during the session following Q4 earnings and a better-than-expected FY26 earnings outlook, the analyst tells investors in a research note. The firm added that there is admittedly heightened execution risk, though it seems like the company's earnings could be finally approaching an upward inflection point.
BofA
Neutral
maintain
$25 -> $26
2025-12-04
New
Reason
BofA
Price Target
$25 -> $26
2025-12-04
New
maintain
Neutral
Reason
BofA raised the firm's price target on Hormel Foods to $26 from $25 and keeps a Neutral rating on the shares following the company's quarterly report. The firm views recent portfolio reshaping initiatives as constructive and supportive of future profitability. Given intentions for portfolio reshape to be a continued effort, the firm is watching for further streaming efforts from here.
JPMorgan
Overweight -> NULL
downgrade
$30 -> $27
2025-11-21
Reason
JPMorgan
Price Target
$30 -> $27
2025-11-21
downgrade
Overweight -> NULL
Reason
JPMorgan lowered the firm's price target on Hormel Foods to $27 from $30 and keeps an Overweight rating on the shares. The firm updated the company's model into the fiscal Q4 report.
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About HRL
Hormel Foods Corporation is a global-branded food company. The Company develops, processes, and distributes a range of food products in a variety of markets. Its segments include Retail, Foodservice, and International. The Retail segment is primarily engaged in the processing, marketing, and sale of food products sold predominantly in the retail market. This segment also includes the Company’s MegaMex Foods, LLC joint venture. The Foodservice segment consists primarily of the processing, marketing, and sale of food products to foodservice, convenience store, and commercial customers located in the United States. The International segment processes, markets, and sells its products internationally. This segment also includes the results from the Company’s international joint ventures, international equity method investments, and international royalty arrangements. It has a global presence within several major international markets, including Australia, Brazil, Canada, China, and England.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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