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HRL Should I Buy

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Intellectia

Should You Buy Hormel Foods Corp (HRL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
21.330
1 Day change
0.66%
52 Week Range
31.860
Analysis Updated At
2026/04/17
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Hormel Foods Corp (HRL) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock shows bearish technical indicators, lacks significant positive trading signals, and faces margin headwinds as highlighted by analysts. While the company has a strong dividend history and modest financial growth, the current price trend and lack of clear positive catalysts make it more prudent to hold rather than buy.

Technical Analysis

The technical indicators for HRL are bearish. The MACD is below 0 and negatively contracting, the RSI is neutral at 36.594, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near a key support level of 20.516, with resistance at 21.907. Historical stock trend analysis suggests a 70% probability of a -5.6% decline in the next month.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
2

Positive Catalysts

  • Hormel Foods has raised its dividend for 59 consecutive years, demonstrating strong brand resilience and a defensive edge in a challenging market environment. The company's Q1 2026 financials show modest revenue and net income growth, with EPS increasing by 6.45% YoY.

Neutral/Negative Catalysts

  • Analysts have downgraded the stock due to emerging margin headwinds, including persistent freight costs and price elasticity concerns. The stock has dropped significantly (50%) since April 2022, and technical indicators suggest further downside potential. Additionally, there are no significant hedge fund or insider trading trends to indicate strong buying interest.

Financial Performance

In Q1 2026, Hormel Foods reported a revenue increase of 1.29% YoY to $3.03 billion, net income growth of 6.58% YoY to $181.8 million, and an EPS increase of 6.45% YoY to $0.33. However, gross margin dropped by -2.45% YoY to 15.52%, indicating cost pressures.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are mixed to negative. JPMorgan downgraded the stock to Neutral with a price target of $23 (down from $28), citing margin headwinds and price elasticity concerns. Stephens raised the price target to $27 from $25 but maintained an Equal Weight rating, preferring to see clearer evidence of margin improvement before becoming more constructive.

Wall Street analysts forecast HRL stock price to rise
5 Analyst Rating
Wall Street analysts forecast HRL stock price to rise
3 Buy
2 Hold
0 Sell
Moderate Buy
Current: 21.190
sliders
Low
26
Averages
27.4
High
30
Current: 21.190
sliders
Low
26
Averages
27.4
High
30
JPMorgan
Overweight
to
Neutral
downgrade
$28 -> $23
AI Analysis
2026-04-09
Reason
JPMorgan
Price Target
$28 -> $23
AI Analysis
2026-04-09
downgrade
Overweight
to
Neutral
Reason
JPMorgan downgraded Hormel Foods to Neutral from Overweight with a price target of $23, down from $28. The firm believes margin headwinds are emerging for the company that its 2026 outlook does not contemplate. Rising freight costs seem more persistent than Hormel initially expected, for both spot rates and fuel surcharges, the analyst tells investors in a research note. JPMorgan also believes Hormel's recent price increases, including for ground turkey and Planters, "seem to have triggered greater price elasticity than prior rounds of pricing."
Stephens
Stephens
Equal Weight
maintain
$25 -> $27
2026-02-27
Reason
Stephens
Stephens
Price Target
$25 -> $27
2026-02-27
maintain
Equal Weight
Reason
Stephens raised the firm's price target on Hormel Foods to $27 from $25 and keeps an Equal Weight rating on the shares. While the firm thinks investors can become incrementally more constructive on the strength of Foodservice, it would prefer to see clearer evidence of sustained margin improvement in Retail "before taking a more decisive stance," the analyst says in a post-earnings note.
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