Hilton Signs Exclusive Agreement with Yotel to Expand Network
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Should l Buy HLT?
Hilton announced an exclusive agreement with Yotel that will provide guests yet another way to stay within the portfolio. The franchise agreement with Yotel expands Hilton's network. Yotel will continue to independently manage and license its brand at 23 hotels across 10 countries, with a goal of more than tripling its portfolio in the coming years. Yotel will be the first brand in the newly established Select by Hilton. The first hotels are expected to be available for booking through Hilton channels later in 2026.
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Analyst Views on HLT
Wall Street analysts forecast HLT stock price to fall
18 Analyst Rating
11 Buy
7 Hold
0 Sell
Moderate Buy
Current: 294.040
Low
253.00
Averages
292.37
High
340.00
Current: 294.040
Low
253.00
Averages
292.37
High
340.00
About HLT
Hilton Worldwide Holdings Inc. is a global hospitality company that is engaged in managing, franchising, owning and leasing hotels and resorts, and licensing its intellectual property, including brand names, trademarks and service marks. It has a portfolio of over 24 brands comprising more than 8,400 properties and more than 1.25 million rooms in 140 countries and territories. It has two segments: management and franchise and ownership. The management and franchise segment includes all the hotels it manages for third-party owners, as well as all franchised hotels that license its intellectual property (IP), and/or use its booking channels and related programs, and where it provides other contracted services to third-party owners. The ownership segment includes nightly hotel room sales, food and beverage sales and other services at its consolidated owned and leased hotels. Its brands include Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Strategy Adjustments: Many properties in host markets have filled only a small share of FIFA room blocks, prompting operators to abandon an event-only strategy and reopen inventory to regular corporate and leisure travelers to avoid unused rooms.
- Flexible Pricing Strategies: Hotel operators are adjusting by embracing more dynamic pricing, loosening length-of-stay restrictions, and maintaining broad distribution, indicating a shift in treating the World Cup as a high-demand summer period rather than a once-in-a-lifetime windfall.
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