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HLT Should I Buy

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Intellectia

Should You Buy Hilton Worldwide Holdings Inc (HLT) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
295.870
1 Day change
0.62%
52 Week Range
333.860
Analysis Updated At
2026/03/27
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Hilton Worldwide Holdings Inc (HLT) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the stock has positive long-term growth potential and strong institutional interest (e.g., Congress purchases), the recent insider selling, declining net income, and lack of a clear AI Stock Picker signal suggest a cautious approach. The investor may consider holding off on buying until more favorable entry signals or stronger financial performance emerge.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. RSI is neutral at 55.225, showing no overbought or oversold conditions. Moving averages are converging, suggesting indecision in the market. Key resistance levels are at $303.626 and $307.102, with support at $292.372 and $288.896.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
2

Positive Catalysts

  • The company's revenue increased by 7.02% YoY in Q4 2025, and gross margin improved to 73.52%.

Neutral/Negative Catalysts

  • The Option Volume Put-Call Ratio of 1.81 indicates bearish sentiment in the options market.

Financial Performance

In Q4 2025, revenue increased by 7.02% YoY to $1.28 billion. However, net income dropped significantly by -41.19% YoY to $297 million, and EPS fell by -38.35% YoY to $1.27. Gross margin improved slightly to 73.52%, up 1.77% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are generally positive on HLT, with several firms raising price targets recently. The highest price target is $373 (Wells Fargo), and the lowest is $303 (Morgan Stanley). The consensus is optimistic, but there is some caution due to geopolitical risks.

Wall Street analysts forecast HLT stock price to fall
18 Analyst Rating
Wall Street analysts forecast HLT stock price to fall
11 Buy
7 Hold
0 Sell
Moderate Buy
Current: 294.040
sliders
Low
253
Averages
292.37
High
340
Current: 294.040
sliders
Low
253
Averages
292.37
High
340
Morgan Stanley
Overweight
maintain
$306 -> $303
AI Analysis
2026-03-10
Reason
Morgan Stanley
Price Target
$306 -> $303
AI Analysis
2026-03-10
maintain
Overweight
Reason
Morgan Stanley lowered the firm's price target on Hilton to $303 from $306 and keeps an Overweight rating on the shares. Q4 results and 2026 guidance from the firm's covered lodging companies "generally" exceeded estimates, but conflict in Iran warrants near-term caution, the analyst tells investors in a note on the group.
UBS
Buy
maintain
$312 -> $360
2026-02-22
Reason
UBS
Price Target
$312 -> $360
2026-02-22
maintain
Buy
Reason
UBS raised the firm's price target on Hilton to $360 from $312 and keeps a Buy rating on the shares. The firm updated the company's model post the Q4 report. It cites greater unit growth estimates for the target boost.
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