HLT Should I Buy
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Hilton Worldwide Holdings Inc (HLT) is not a strong buy at this moment for a beginner investor with a long-term horizon. While the company has positive long-term growth prospects and recent congressional purchases suggest confidence, the mixed financial performance, declining profit guidance, and recent insider selling by Pershing Square Holdings indicate caution. The stock is currently trading near resistance levels, and the absence of strong proprietary trading signals further supports a hold recommendation.
The stock shows a bullish trend with moving averages (SMA_5 > SMA_20 > SMA_200) and a positive MACD histogram (2.018). However, the RSI of 77.882 indicates the stock is nearing overbought territory. The current price of $323.74 is close to the first resistance level (R1: 328.559), suggesting limited immediate upside potential.
Record Q4 2025 adjusted EBITDA of $3.7 billion.
Optimistic 2026 projections amid global expansion efforts.
Congressional purchases totaling $1.5M to $5.0M in the last 90 days, indicating confidence in the stock.
Analysts have consistently raised price targets, with the highest target at $373.
Pershing Square Holdings sold its position in Hilton, reflecting a shift away from the stock.
Declining profit guidance due to occupancy issues and the impact of recent storms.
Net income and EPS dropped significantly YoY in Q4 2025 (-41.19% and -38.35%, respectively).
Limited short-term upside as the stock is trading near resistance levels.
In Q4 2025, revenue increased by 7.02% YoY to $1.28 billion, and gross margin improved to 73.52%. However, net income dropped by 41.19% YoY to $297 million, and EPS declined by 38.35% YoY to $1.27, reflecting profitability challenges.
Analysts maintain a positive outlook with multiple price target increases, the highest being $373 from Wells Fargo. The consensus rating is Overweight, indicating optimism about the company's long-term prospects despite mixed short-term trends.
