Harley-Davidson Restructures Leadership Team to Strengthen Market Infrastructure
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 10 2025
0mins
Source: PRnewswire
- Leadership Restructuring: Harley-Davidson appoints Jonathan Root as Chief Financial and Commercial Officer to enhance dealer relations and integrate financial services, thereby improving overall operational efficiency.
- Operational Management Enhancement: Bryan Niketh will return as Chief Operating Officer on January 5, 2026, bringing 20 years of industry experience to oversee product management and development, which is expected to drive product innovation and market responsiveness.
- Marketing Integration: Matt Ryan joined on December 8, 2025, as Chief Marketing and Technology Officer, unifying marketing and digital capabilities to enhance customer engagement through data-driven marketing and strengthen brand influence.
- Brand Strategy Reinforcement: Marcus Fischer, as Chief Brand Officer, will lead brand strategy and creative direction, aiming to elevate Harley-Davidson's brand positioning and long-term growth potential in the motorcycle market.
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Analyst Views on HOG
Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 32.67 USD with a low forecast of 32.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 19.880
Low
32.00
Averages
32.67
High
34.00
Current: 19.880
Low
32.00
Averages
32.67
High
34.00
About HOG
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Harley-Davidson Schedules 2025 Q4 Earnings Call
- Earnings Release Schedule: Harley-Davidson will release its Q4 and year-end 2025 financial results before market hours on February 10, 2026, which may influence investor confidence.
- Webcast Conference: The public is invited to attend an audio webcast from 8 to 9 a.m. CST, where senior management will discuss financial results and the company's outlook, enhancing transparency.
- Presentation Materials: Supporting slides will be available prior to the call, ensuring participants can fully understand the financial data and business developments.
- Replay Availability: An audio replay will be accessible approximately two hours after the call concludes, allowing investors who could not attend live to obtain the information, thus improving information dissemination efficiency.
Continue Reading
Harley-Davidson Schedules Q4 2025 Earnings Call
- Earnings Release Schedule: Harley-Davidson will release its Q4 and year-end 2025 financial results before market hours on February 10, 2026, which is expected to significantly impact investor sentiment.
- Webcast Conference: The public is invited to join the audio webcast from 8 to 9 a.m. CST, where senior management will discuss financial results and business developments, enhancing transparency for stakeholders.
- Slide Presentation: A slide presentation supporting the discussion will be available prior to the webcast, ensuring participants can better understand the financial data and the company's outlook.
- Replay Availability: An audio replay will be accessible approximately two hours after the call concludes, allowing investors who could not attend live to obtain key information.
Continue Reading