HOG Should I Buy
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Harley-Davidson Inc (HOG) is not a strong buy for a beginner investor with a long-term focus at this time. The company's financial performance is weak, with significant revenue declines and operating losses. Analysts have lowered price targets, and there are no strong positive catalysts or proprietary trading signals to justify immediate entry. The technical indicators and options data suggest neutral to bearish sentiment. It is advisable to monitor the stock for better entry points or improved fundamentals.
The MACD is slightly positive but contracting, RSI is neutral at 38.79, and moving averages are converging. The stock is trading near a key support level (S1: 19.51), with resistance at 21.049. Overall, the technical indicators do not suggest a strong upward trend.
No significant positive catalysts identified. The company's strategic 'reset' actions may provide long-term benefits, but specifics are lacking.
Q4 2025 financial results showed a 28% revenue decline and an operating loss of $361 million. Analysts have lowered price targets, and the company's guidance for 2026 is below expectations. Additionally, global motorcycle retail sales declined year-over-year.
In Q4 2025, revenue dropped by 27.84% YoY to $496 million, and the company reported an operating loss of $361 million. Net income improved but remained negative at -$279 million. EPS increased to -2.44, but gross margin fell significantly to -22.83%. Overall, financial performance is weak.
Analysts have lowered price targets significantly. BMO Capital reduced the target to $24, Baird to $22, and Morgan Stanley to $18, with ratings ranging from Neutral to Underweight. The sentiment among analysts is cautious, reflecting concerns about the company's near-term performance.
