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  3. HOG
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HOG

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    Overview
    Forecast
    Valuation
    Earnings
High
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Open
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VWAP
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Vol
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Mkt Cap
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Low
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Amount
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EV/EBITDA(TTM)
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Total Shares
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EV
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EV/OCF(TTM)
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P/S(TTM)
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Market Estimates

Earnings Estimates
Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2025Q4
FY2026Q1
FY2026Q2
484.60M
+15.25%
-1.089
+17.05%
1.14B
+5.39%
0.959
-10.41%
1.09B
+4.01%
0.779
-11.53%
Estimates Revision
The market is revising Downward the revenue expectations for Harley-Davidson, Inc. (HOG) for FY2025, with the revenue forecasts being adjusted by -0.76% over the past three months. During the same period, the stock price has changed by -21.42%.
Revenue Estimates for FY2025
Revise Downward
down Image
-0.76%
In Past 3 Month
EPS Estimates for FY2025
Revise Upward
up Image
+3.53%
In Past 3 Month
Stock Price
Go Down
down Image
-21.42%
In Past 3 Month
Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 32.67 USD with a low forecast of 32.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 32.67 USD with a low forecast of 32.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 23.730
sliders
Low
32.00
Averages
32.67
High
34.00
Current: 23.730
sliders
Low
32.00
Averages
32.67
High
34.00
Loop Capital
Hold
initiated
$21
2025-11-25
Reason
Loop Capital
Price Target
$21
2025-11-25
initiated
Hold
Reason
Loop Capital initiated coverage of Harley-Davidson with a Hold rating and $21 price target.
UBS
Neutral
downgrade
$28 -> $27
2025-11-13
Reason
UBS
Price Target
$28 -> $27
2025-11-13
downgrade
Neutral
Reason
UBS lowered the firm's price target on Harley-Davidson to $27 from $28 and keeps a Neutral rating on the shares.
DA Davidson
Buy
downgrade
$34 -> $30
2025-11-10
Reason
DA Davidson
Price Target
$34 -> $30
2025-11-10
downgrade
Buy
Reason
DA Davidson lowered the firm's price target on Harley-Davidson to $30 from $34 and keeps a Buy rating on the shares after its Q3 earnings beat. Inventory reduction actions have been put in place by new CEO Artie Starrs, and the firm views these actions - along with the sequential rate of U.S. retail demand improving - as a positive for the company looking ahead, the analyst tells investors in a research note. Starrs is clearly showing welcomed focus on dealer health and rebuilding trust amongst the network, the firm added.
Morgan Stanley
Equal Weight -> Underweight
downgrade
$27 -> $25
2025-10-27
Reason
Morgan Stanley
Price Target
$27 -> $25
2025-10-27
downgrade
Equal Weight -> Underweight
Reason
Morgan Stanley downgraded Harley-Davidson to Underweight from Equal Weight with a price target of $25, down from $27, which offers 10% downside potential. The firm says Harley sits at the bottom of its "leisure framework" due to its combination of low pricing power and weak secular trends. These factors, combined with competitive pressures, are "overwhelming a cyclical recovery" for the motorcycle industry, the analyst tells investors in a research note. Morgan Stanley lowered its estimates and believes consensus numbers will come down further.
DA Davidson
Griffin Bryan
Buy
maintain
$31 -> $34
2025-08-25
Reason
DA Davidson
Griffin Bryan
Price Target
$31 -> $34
2025-08-25
maintain
Buy
Reason
DA Davidson analyst Griffin Bryan raised the firm's price target on Harley-Davidson to $34 from $31 and keeps a Buy rating on the shares. The company's Q2 earnings were largely overshadowed by the announcement of its HDFS transaction with KKR and PIMCO, and the firm views the deal as "clearly transformational", aiding Harley-Davidson's balance sheet while providing additional optionality from the unlock of greater than $1B in cash, the analyst tells investors in a research note. The ongoing developments within HDMC - Harley-Davidson Motor Company - including its inventory reduction, sequential retail strength, and new $6K bike are also seen as "underappreciated catalysts" moving forward, the firm added.
UBS
Robin Farley
Neutral
maintain
$28 -> $27
2025-07-08
Reason
UBS
Robin Farley
Price Target
$28 -> $27
2025-07-08
maintain
Neutral
Reason
UBS analyst Robin Farley lowered the firm's price target on Harley-Davidson to $27 from $28 and keeps a Neutral rating on the shares. U.S. retail sales at the dealer in Q2 may have been down around 13%-15%, the analyst tells investors in a research note. Harley-Davidson may view lessening declines through Q2 as a positive trend, but April and June retail may have been worse than May, not sequential improvement through the quarter, UBS says.
See All Ratings

Valuation Metrics

The current forward P/E ratio for Harley-Davidson Inc (HOG.N) is 17.03, compared to its 5-year average forward P/E of 9.35. For a more detailed relative valuation and DCF analysis to assess Harley-Davidson Inc 's fair value, click here.
  • Forward PE
  • Forward EV/EBITDA
  • Forward PS

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Strongly Overvalued
5Y Average PE
9.35
Current PE
17.03
Overvalued PE
11.90
Undervalued PE
6.81

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
13.20
Current EV/EBITDA
0.00
Overvalued EV/EBITDA
16.37
Undervalued EV/EBITDA
10.02

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PS
1.10
Current PS
0.00
Overvalued PS
1.32
Undervalued PS
0.88
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Financials

Annual
Quarterly
N/A
Total Revenue
N/A
Operating Profit
N/A
Net Income after Tax
N/A
EPS - Diluted
N/A
Free Cash Flow
N/A
Gross Profit Margin - %
N/A
FCF Margin - %
N/A
Net Margin - %
N/A
ROIC

Trading Trends

  • Insider
  • Hedge Fund
  • Congress Trading
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
Bought
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
Bought
Congress Trading
Congress are Neutral. There are no significant trading trends over the last month.
Sold
Bought
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
Bought
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HOG News & Events

Events Timeline

(ET)
2025-11-04
07:07:08
Harley-Davidson approves $200 million fast-tracked share buyback
select
2025-11-04
07:05:49
Harley-Davidson Announces Q3 Earnings Per Share of $3.10, Exceeding Consensus of $1.64
select
2025-11-03 (ET)
2025-11-03
20:25:00
Prominent companies set to report ahead of tomorrow's market opening
select
Sign Up For More Events
Sign Up For More Events

News

[object Object]
Preview
8.5
12-02NASDAQ.COM
PinnedHarley-Davidson Financial Services Plans to Repay Medium Term Notes Maturing in 2028

  • Redemption Announcement: Harley-Davidson Financial Services will redeem all of its 6.5% medium-term notes due 2028 on December 12, with a total outstanding principal of approximately $262.9 million.

  • Redemption Price Details: The redemption price will be the greater of 100% of the principal amount or a make-whole redemption price, plus accrued interest up to the redemption date.

  • Funding Source: The redemption will be financed through cash and cash equivalents.

  • Stock Performance: In pre-market trading, Harley-Davidson shares were up 0.29%, priced at $24.25 on the New York Stock Exchange.

[object Object]
Preview
5.0
12-01Benzinga
Elon Musk Responds to Popular Tesla Motorcycle Clip: 'We Can't Produce...'

  • Elon Musk's Stance on Motorcycles: Tesla CEO Elon Musk firmly stated that the company will never produce motorcycles, citing safety concerns stemming from his own near-death experience on a road bike, although he acknowledged that dirt bikes can be safe if ridden carefully.

  • Electric Motorcycle Developments: Legacy automakers like Volkswagen and Honda are advancing in the electric motorcycle market, with Honda unveiling the all-electric WN7, which boasts a range of 83 miles and performance comparable to larger internal combustion engine models.

  • Harley-Davidson's Financial Performance: Harley-Davidson reported strong Q3 earnings with revenues of $1.074 billion, surpassing expectations, although it faced an operating loss of $72–$77 million in its electric motorcycle subsidiary, LiveWire.

  • Tesla's New Battery Technology: Tesla has filed a patent for a new battery technology aimed at enhancing safety and efficiency, promising to maintain nearly 99% capacity after extensive use, while Musk continues to promote Tesla's advancements in self-driving technology.

[object Object]
Preview
8.0
11-26NASDAQ.COM
Daily Dividend Update: HPQ, HOG, TCBK, NTAP, TOWN

  • Harley-Davidson Dividend Announcement: The Harley-Davidson Board has approved a cash dividend of $0.18 per share for Q4 2025, payable on December 22, 2025, to shareholders of record as of December 9, 2025.

  • TriCo Bancshares Dividend Declaration: TriCo Bancshares declared a quarterly cash dividend of $0.36 per share on November 20, 2025, marking its 145th consecutive dividend, payable on December 19, 2025, to shareholders of record on December 5, 2025.

  • NetApp Dividend Payment: NetApp announced a cash dividend of $0.52 per share to be paid on January 21, 2026, to stockholders of record as of January 2, 2026.

  • TowneBank Dividend Declaration: TowneBank's Board declared a fourth-quarter cash dividend of $0.27 per common share, payable on January 7, 2026, to shareholders of record on December 26, 2025.

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FAQ

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What is Harley-Davidson Inc (HOG) stock price today?

The current price of HOG is 23.73 USD — it has decreased -2.87 % in the last trading day.

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What is Harley-Davidson Inc (HOG)'s business?

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

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What is the price predicton of HOG Stock?

Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 32.67 USD with a low forecast of 32.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

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What is Harley-Davidson Inc (HOG)'s revenue for the last quarter?

Harley-Davidson Inc revenue for the last quarter amounts to 1.34B USD, increased 16.51 % YoY.

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What is Harley-Davidson Inc (HOG)'s earnings per share (EPS) for the last quarter?

Harley-Davidson Inc. EPS for the last quarter amounts to 3.10 USD, increased 240.66 % YoY.

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What changes have occurred in the market's expectations for Harley-Davidson Inc (HOG)'s fundamentals?

The market is revising Downward the revenue expectations for Harley-Davidson, Inc. (HOG) for FY2025, with the revenue forecasts being adjusted by -0.76% over the past three months. During the same period, the stock price has changed by -21.42%.
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How many employees does Harley-Davidson Inc (HOG). have?

Harley-Davidson Inc (HOG) has 5900 emplpoyees as of December 05 2025.

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What is Harley-Davidson Inc (HOG) market cap?

Today HOG has the market capitalization of 2.80B USD.

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