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HOG

Harley-Davidson Inc
$
22.980
-0.030(-0.130%)
  • Overview
  • Forecast
  • Valuation
Line
Line
|
Candle
Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
High
23.145
Open
22.200
VWAP
22.27
Vol
3.95M
Mkt Cap
2.84B
Low
21.150
Amount
87.94M
EV/EBITDA(TTM)
14.74
Total Shares
134.51M
EV
8.51B
EV/OCF(TTM)
8.00
P/S(TTM)
0.64

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS)...Show More

Market Estimates

Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2025Q1
FY2025Q2
FY2025Q3
1.12B
-24.42%
0.816
-52.55%
1.19B
-11.42%
1.229
-24.57%
1.12B
+27.92%
1.222
+34.27%
Estimates Revision
The market is revisingDownwardthe revenue expectations for Harley-Davidson, Inc. (HOG) for FY2025, with the revenue forecasts being adjusted by -4.31%over the past three months. During the same period, the stock price has changed by-23.45%.
Revenue Estimates for FY2025
Revise Downward
down Image
-4.31%
In Past 3 Month
EPS Estimates for FY2025
Revise Downward
down Image
-22.61%
In Past 3 Month
Stock Price
Go Down
down Image
-23.45%
In Past 3 Month
10 Analyst Rating
up Image
31.81% Upside
Wall Street analysts forecast HOG stock price to riseover the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 30.29USD with a low forecast of20.00USD and a high forecast of35.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
5 Hold
1 Sell
Moderate Buy
up Image
31.81% Upside
Current: 22.980
sliders
Low
20.00
Averages
30.29
High
35.00
Baird
Craig Kennison
Hold
Maintains
$32 → $26
2025-04-04
New
Reason
Baird lowered the firm's price target on Harley-Davidson to $26 from $32 and keeps a Neutral rating on the shares. The firm reset its rating baseline, with Neutral as the default setting for its powersports coverage. Trade policy has "upended trading patterns," and the right move "is to protect dry powder for our best shots when the fog clears," the analyst tells investors in a research note. The firm says tariffs threaten to upend the powersports ecosystem, "rekindling retaliatory tariffs and an affordability crisis - potentially forcing uncomfortable structural change on survivors." Baird moved to Neutral on a handful of stocks pending better visibility into the implications of "aggressive" trade policy.
Citigroup
James Hardiman
Hold
Maintains
$29 → $28
2025-04-02
New
Reason
Citi analyst James Hardiman lowered the firm's price target on Harley-Davidson to $28 from $29 and keeps a Neutral rating on the shares. The company's guidance, particularly with respect to a flattish retail environment, "was difficult to underwrite three months ago, and is an even tougher sell following a rough Q1," the analyst tells investors in a research note. The firm says it is is unclear whether management will meaningfully cut guidance, given their previously communicated confidence in the year "despite exceedingly difficult Q1 comparisons and headwinds." While Q1 retail likely represents "the worst of it," there is little reason to believe in "hockey stick" growth implied by Harley-Davidson's guidance, contends the firm.
UBS
Robin Farley
Hold
Maintains
$35 → $28
2025-02-20
Reason
Citigroup
James Hardiman
Hold
Maintains
$31 → $29
2025-02-06
Reason
Morgan Stanley
Adam Jonas
Hold
Maintains
$33 → $31
2025-02-06
Reason
DA Davidson
Brandon Rolle
Strong Buy
Maintains
$39 → $31
2025-02-04
Reason
B of A Securities
Robert Ohmes
Strong Buy
Maintains
$40 → $35
2025-01-30
Reason
BofA lowered the firm's price target on Harley-Davidson to $35 from $40 and keeps a Buy rating on the shares. Ahead of the company's scheduled Q4 earnings report due on Wednesday, February 5, the firm lowered its Q4 adjusted EPS to (62c) from (47c) to reflect a lower shipment outlook from soft retail backdrop and as it believes Harley looked to end 2024 with dealer inventory similar to last year at about 49,000 units. The firm also lowered its 2025 EPS view on the still soft retail backdrop, but calls the stock's valuation "attractive."
Citigroup
James Hardiman
Hold
Maintains
$34 → $31
2025-01-23
Reason
Citi lowered the firm's price target on Harley-Davidson to $31 from $34 and keeps a Neutral rating on the shares. The firm sees "poor" momentum and a difficult backdrop into 2025 for the company. It is difficult to digest the double-digit retail decline to finish the year, the sequential deterioration of dealer comfort with current levels of retail inventory, and the apparent build-up in weeks-on-hand inventory, the analyst tells investors in a research note. Citi believes Harley-Davidson also faces difficult innovation comparisons, with a lack of a game-changing product slated for MY25 relative to the long-awaited revamp in MY24.
Morgan Stanley
Adam Jonas
Buy
to
Hold
Downgrades
$40 → $33
2025-01-21
Reason
Morgan Stanley downgraded Harley-Davidson to Equal Weight from Overweight with a price target of $33, down from $40. 2025 should see more relief on affordability for consumers, and Morgan Stanley's analysis of historical patterns suggests a rebound in demand for the powersports companies, the analyst tells investors in a research note. Yet, the firm thinks the stocks could be range-bound with "still elevated absolute affordability and muted" consumer confidence limiting positive estimate revision. Even after the expected improvement, prices will remain elevated, an important consideration for a highly discretionary purchase, contends the firm. It downgraded both Polaris and Harley-Davidson "absent conviction in a near-term demand inflection."
UBS
Robin Farley
Hold
Maintains
$40 → $35
2024-11-07
Reason
UBS analyst Robin Farley lowered the firm's price target on Harley-Davidson to $35 from $40 and keeps a Neutral rating on the shares.

Valuation Metrics

The current forward P/E ratio for Harley-Davidson Inc(HOG.N) is 6.70, compared to its 5-year average forward P/E of 9.74. For a more detailed relative valuation and DCF analysis to assess Harley-Davidson Inc 's fair value, click here.

Forward PE

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Undervalued
5Y Average PE
9.74
Current PE
6.70
Overvalued PE
12.15
Undervalued PE
7.33

Forward EV/EBITDA

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
13.31
Current EV/EBITDA
0.00
Overvalued EV/EBITDA
15.99
Undervalued EV/EBITDA
10.63

Forward PS

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PS
1.12
Current PS
0.00
Overvalued PS
1.32
Undervalued PS
0.92

Financials

Annual
Quarterly
FY2024Q4
YoY :
-34.71%
687.61M
Total Revenue
FY2024Q4
YoY :
+814.27%
-193.35M
Operating Profit
FY2024Q4
YoY :
-608.63%
-118.43M
Net Income after Tax
FY2024Q4
YoY :
-616.67%
-0.93
EPS - Diluted
FY2024Q4
YoY :
-477.98%
77.04M
Free Cash Flow
FY2024Q4
YoY :
-82.69%
5.48
Gross Profit Margin - %
FY2024Q4
YoY :
+78.25%
16.72
FCF Margin - %
FY2024Q4
YoY :
-879.19%
-17.22
Net Margin - %
FY2024Q4
YoY :
-35.08%
4.70
ROIC

Trading Trends

Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
88.3K
USD
1
3-6
Months
0.0
USD
0
6-9
Months
138.0K
USD
1
0-12
Months
0.0
USD
0
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
0-3
Months
0.0
Volume
0
3-6
Months
0.0
Volume
0
6-9
Months
0.0
Volume
0
0-12
Months
284.0K
Volume
2
Bought
0-3
0
0.0
Volume
Months
3-6
1
1.7M
Volume
Months
6-9
0
0.0
Volume
Months
0-12
0
0.0
Volume
Months
Congress Trading
Congress are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
490.0K
USD
5
3-6
Months
582.5K
USD
3
6-9
Months
0.0
USD
0
0-12
Months
0.0
USD
0
Bought
0-3
3
325.0K
USD
Months
3-6
6
322.5K
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months

HOG News & Events

Events Timeline
2025-03-31 (ET)
2025-03-31
06:26:11
Harley-Davidson seeks reciprocal duties if Europe targets its bikes, WSJ reports
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link
2025-02-04 (ET)
2025-02-04
19:25:00
Notable companies reporting before tomorrow's open
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2025-02-04
12:43:50
Notable companies reporting before tomorrow's open
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2025-01-24 (ET)
2025-01-24
08:15:15
December checks indicate Harley-Davidson retail sales 'very negative,' says UBS
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2025-01-08 (ET)
2025-01-08
16:32:31
Harley-Davidson names Jonathan Root as President, Commercial;
select
2024-10-24 (ET)
2024-10-24
07:04:09
Harley-Davidson lowers 2024 HDMC revenue view to down 14%-16% from 5%-9% y-o-y
select
2024-10-24
07:01:40
Harley-Davidson reports Q3 EPS 91c, consensus 79c
select
2024-10-23 (ET)
2024-10-23
20:25:00
Notable companies reporting before tomorrow's open
select
2024-10-23
14:15:08
Notable companies reporting before tomorrow's open
select
2024-10-08 (ET)
2024-10-08
08:26:50
Harley-Davidson may need to further cut shipment guidance this year, says UBS
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News
6.5
04-04Yahoo Finance
Are Investors Leaving U.S. Stocks?
4.0
04-02Benzinga
Deep Dive Into Harley-Davidson Stock: Analyst Perspectives (8 Ratings)
7.0
03-31TipRanks
Harley-Davidson Stock (NYSE:HOG) Slips as it Takes Tariff Fight to Europe
8.0
03-31WSJ
Harley-Davidson Wants Payback if Europe Targets Its Bikes
3.0
03-24NASDAQ.COM
Add Up The Pieces: ONEY Could Be Worth $124
4.5
03-12NASDAQ.COM
Wednesday's ETF with Unusual Volume: AVLV
8.0
03-12WSJ
American Whiskey, Motorcycles to Be Hit With 50% Tariffs in Europe
7.0
03-12Business Insider
Harley Davidson (NYSE:HOG) on Road Well Traveled as EU Hikes Tariffs on “Boats to Bourbon to Motorbikes”
1.0
03-10Newsfilter
Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference
1.0
03-10Newsfilter
Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference
2.0
03-10Benzinga
Redfin, Mineralys Therapeutics, Trevi Therapeutics And Other Big Stocks Moving Higher On Monday
9.0
03-06Business Insider
Salesforce (CRM) Softens DEI Stance amid Trump-led Pushback
8.0
03-04NASDAQ.COM
Harley-Davidson (HOG) Passes Through 3% Yield Mark
1.0
02-27Newsfilter
Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
8.0
02-26NASDAQ.COM
Ex-Dividend Reminder: Harley-Davidson, Flowers Foods and Unilever
8.0
02-23Yahoo Finance
Should You Buy Harley-Davidson, Inc. (NYSE:HOG) For Its Upcoming Dividend?
8.0
02-17NASDAQ.COM
Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
5.0
02-17NASDAQ.COM
Congress Trade: Representative Tim Moore Just Disclosed New Stock Trades
8.0
02-14PRnewswire
Harley-Davidson, Inc. Declares Dividend
8.0
02-14CNBC
Corporate America is complaining about ‘currency headwinds.’ What it means for investors

FAQ

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What is Harley-Davidson Inc (HOG) stock price today?

The current price of HOG is 22.98 USD — it hasdecreased-0.13 % in the last trading day.

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