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  5. HOG
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HOG

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0.000(0.000%)
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Amount
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EV/EBITDA(TTM)
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Total Shares
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EV
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EV/OCF(TTM)
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P/S(TTM)
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Market Estimates

Earnings Estimates
Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2025Q2
FY2025Q3
FY2025Q4
1.17B
-13.42%
0.940
-42.33%
1.09B
+24.26%
1.120
+23.08%
577.76M
+37.4%
-0.170
-81.75%
Estimates Revision
The market is revising Downward the revenue expectations for Harley-Davidson, Inc. (HOG) for FY2025, with the revenue forecasts being adjusted by -4.35% over the past three months. During the same period, the stock price has changed by -4.83%.
Revenue Estimates for FY2025
Revise Downward
down Image
-4.35%
In Past 3 Month
EPS Estimates for FY2025
Revise Downward
down Image
-11.86%
In Past 3 Month
Stock Price
Go Down
down Image
-4.83%
In Past 3 Month
8 Analyst Rating
up Image0
Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 28.83 USD with a low forecast of 24.00 USD and a high forecast of 32.00  USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
5 Hold
0 Sell
Moderate Buy
up Image0
Current: 24.850
sliders
Low
24.00
Averages
28.83
High
32.00
up Image0
Current: 24.850
sliders
Low
24.00
Averages
28.83
High
32.00
DA Davidson
Brandon Rolle
Strong Buy
Initiates
$31
2025-04-09
Reason
DA Davidson
Brandon Rolle
Price Target
$31
2025-04-09
Initiates
Strong Buy
Reason
Unusual total active option classes on open include: Harley Davidson (HOG), T-REX 2X LONG MSTR DAILY TARGET (MSTU), -1X SHORT VIX FUTURES ETF (SVIX), Direxion Daily Semiconductor Bull 3X Shares (SOXL), fuboTV (FUBO), Direxion Daily China Bull 3X Shares (YINN), UnitedHealth (UNH), Walgreen Boots (WBA), Direxion Daily S&P Bear (SPXS), and ProShares UltraPro QQQ (TQQQ).
Baird
Craig Kennison
Hold
Maintains
$32 → $26
2025-04-04
Reason
Baird
Craig Kennison
Price Target
$32 → $26
2025-04-04
Maintains
Hold
Reason
Baird lowered the firm's price target on Harley-Davidson to $26 from $32 and keeps a Neutral rating on the shares. The firm reset its rating baseline, with Neutral as the default setting for its powersports coverage. Trade policy has "upended trading patterns," and the right move "is to protect dry powder for our best shots when the fog clears," the analyst tells investors in a research note. The firm says tariffs threaten to upend the powersports ecosystem, "rekindling retaliatory tariffs and an affordability crisis - potentially forcing uncomfortable structural change on survivors." Baird moved to Neutral on a handful of stocks pending better visibility into the implications of "aggressive" trade policy.
Citigroup
James Hardiman
Hold
Maintains
$29 → $28
2025-04-02
Reason
Citigroup
James Hardiman
Price Target
$29 → $28
2025-04-02
Maintains
Hold
Reason
Citi analyst James Hardiman lowered the firm's price target on Harley-Davidson to $28 from $29 and keeps a Neutral rating on the shares. The company's guidance, particularly with respect to a flattish retail environment, "was difficult to underwrite three months ago, and is an even tougher sell following a rough Q1," the analyst tells investors in a research note. The firm says it is is unclear whether management will meaningfully cut guidance, given their previously communicated confidence in the year "despite exceedingly difficult Q1 comparisons and headwinds." While Q1 retail likely represents "the worst of it," there is little reason to believe in "hockey stick" growth implied by Harley-Davidson's guidance, contends the firm.
UBS
Robin Farley
Hold
Maintains
$35 → $28
2025-02-20
Reason
UBS
Robin Farley
Price Target
$35 → $28
2025-02-20
Maintains
Hold
Reason
Citigroup
James Hardiman
Hold
Maintains
$31 → $29
2025-02-06
Reason
Citigroup
James Hardiman
Price Target
$31 → $29
2025-02-06
Maintains
Hold
Reason
Morgan Stanley
Adam Jonas
Hold
Maintains
$33 → $31
2025-02-06
Reason
Morgan Stanley
Adam Jonas
Price Target
$33 → $31
2025-02-06
Maintains
Hold
Reason
See All Ratings

Valuation Metrics

The current forward P/E ratio for Harley-Davidson Inc (HOG.N) is 9.60, compared to its 5-year average forward P/E of 9.65. For a more detailed relative valuation and DCF analysis to assess Harley-Davidson Inc 's fair value, click here.
    Forward PE
    Forward EV/EBITDA
    Forward PS

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Fair
5Y Average PE
9.65
Current PE
9.60
Overvalued PE
12.03
Undervalued PE
7.27

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Overvalued
5Y Average EV/EBITDA
13.26
Current EV/EBITDA
17.90
Overvalued EV/EBITDA
15.90
Undervalued EV/EBITDA
10.62

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Undervalued
5Y Average PS
1.12
Current PS
0.74
Overvalued PS
1.33
Undervalued PS
0.92

Financials

Annual
Quarterly
N/A
Total Revenue
N/A
Operating Profit
N/A
Net Income after Tax
N/A
EPS - Diluted
N/A
Free Cash Flow
N/A
Gross Profit Margin - %
N/A
FCF Margin - %
N/A
Net Margin - %
N/A
ROIC

Trading Trends

    Insider
    Hedge Fund
    Congress Trading
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
Bought
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
Bought
Congress Trading
Congress are Neutral. There are no significant trading trends over the last month.
Sold
Bought
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
Bought

HOG News & Events

Events Timeline

(ET)
2025-05-12
13:32:15
Harley-Davidson says HDFS deal progressing with 'multiple interested parties'
select
2025-05-12
13:30:57
Harley-Davidson sees $45M tariff reduction from China, U.S. pause
select
2025-05-09 (ET)
2025-05-09
12:07:58
Harley-Davidson urges shareholders to vote for all company nominees
select
Sign Up For More Events
Sign Up For More Events

News

Preview
9.0
05-12Newsfilter
PinnedHarley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
  • Shareholder Voting Urgency: Harley-Davidson is urging shareholders to vote "FOR ALL" of its director nominees on the WHITE proxy card ahead of the May 14, 2025 Annual Meeting, emphasizing the importance of their votes in selecting a new CEO and maintaining the company's legacy.

  • Rejection of H Partners' Campaign: The company and Institutional Shareholder Services (ISS) have criticized H Partners' campaign as misguided and self-interested, asserting that it undermines the board's efforts and does not present a compelling case for change.

Preview
1.0
05-10Newsfilter
HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026
  • New Racing Championship Announcement: Harley-Davidson and MotoGP are launching a global racing championship featuring Harley-Davidson bagger motorcycles, set to debut in 2026 with twelve races at six Grand Prix events across Europe and North America.

  • Performance and Competition Details: The race-prepared Harley-Davidson Road Glide motorcycles will weigh around 280 kg and produce over 200 horsepower, ensuring close competition among six to eight teams, each with two riders.

Preview
9.0
05-10Newsfilter
Harley-Davidson Comments on H Partners' Latest Missive
  • Harley-Davidson's Response to H Partners: Harley-Davidson has issued a statement defending its Board of Directors against accusations from H Partners, emphasizing their commitment to responsible corporate governance and the importance of re-electing key directors involved in the CEO search process.

  • Call to Action for Shareholders: The company urges shareholders to vote "FOR ALL" nominees on the WHITE proxy card to protect their investments and ensure the future success of Harley-Davidson.

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People Also Watch

FAQ

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What is Harley-Davidson Inc (HOG) stock price today?

The current price of HOG is 24.85 USD — it has increased 5.21 % in the last trading day.

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What is Harley-Davidson Inc (HOG)'s business?

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.

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What is the price predicton of HOG Stock?

Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 28.83 USD with a low forecast of 24.00 USD and a high forecast of 32.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

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What is Harley-Davidson Inc (HOG)'s revenue for the last quarter?

Harley-Davidson Inc revenue for the last quarter amounts to 1.33B USD, decreased -23.15 % YoY.

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What is Harley-Davidson Inc (HOG)'s earnings per share (EPS) for the last quarter?

Harley-Davidson Inc. EPS for the last quarter amounts to 1.07 USD, decreased -37.79 % YoY.

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What changes have occurred in the market's expectations for Harley-Davidson Inc (HOG)'s fundamentals?

The market is revising Downward the revenue expectations for Harley-Davidson, Inc. (HOG) for FY2025, with the revenue forecasts being adjusted by -4.35% over the past three months. During the same period, the stock price has changed by -4.83%.
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How many employees does Harley-Davidson Inc (HOG). have?

Harley-Davidson Inc (HOG) has 6400 emplpoyees as of May 13 2025.

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What is Harley-Davidson Inc (HOG) market cap?

Today HOG has the market capitalization of 3.02B USD.

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