Stock Price & Analysis

Based on current technical indicators and analyst sentiment, HOG stock is trading near its lower range with mixed signals, suggesting a cautious approach. While some analysts maintain a "Hold" rating, others see potential upside, but consider the EU tariffs and technical weakness before deciding.

Price Prediction for HOG Stock in 2025

Based on analyst consensus and current market trends, Harley-Davidson (HOG) is expected to trade around $28 to $35 in 2025. The stock is currently facing headwinds from EU tariffs and soft retail demand, which may limit upside potential.

Analysts have lowered price targets citing weaker shipment outlooks and elevated inventory levels, with an average target of $31.

The EU's 50% tariff on U.S. motorcycles, effective April 2025, could significantly impact HOG's international margins and profitability.

The stock is trading at $24.72 as of March 21, 2025, with a bearish technical outlook and RSI of 40.31, indicating potential undervaluation.

Overall, HOG's price in 2025 is likely to remain range-bound near $28, driven by tariff pressures and macroeconomic challenges.

The S1 support level for HOG Stock is $24.62 ,The R1 resistant level for HOG Stock is $26.1.

As of the end of day on 2025-04-02, the price of HOG Stock was $24.61.

The target price for HOG Stock according to analyst rating is 30.29, with the highest price target at 35.00 and the lowest at 20.00. Analysts have a Moderate Buy rating on HOG Stock overall.

The market cap of HOG is $3.2B.

Analysis and Insights

Valuation Metrics:

• PE Ratio: HOG's forward P/E ratio of 8.75 indicates undervaluation compared to historical averages, suggesting potential upside.
• EV/EBITDA: The EV/EBITDA ratio of 22.1 reflects elevated valuations, signaling overvaluation relative to earnings.
• PS Ratio: A low PS ratio of 0.77 suggests undervaluation relative to revenue.
• PB Ratio: The PB ratio of 1.21 indicates fair valuation relative to book value.
• Dividend Yield: A dividend yield of 2.29% provides attractive income potential.

Market Sentiment:

• HOG's stock dropped 6.5% on March 12 due to EU tariffs, with recent trading volumes exceeding 10 million shares, reflecting investor concern.

Event Impact:

• The EU's 50% tariff on HOG motorcycles, effective April 2025, raises costs and pressures margins, mirroring 2018 impacts when HOG shifted production overseas.

Conclusion:

HOG appears overvalued given its high EV/EBITDA ratio and negative tariff impacts, despite attractive dividend yields and low PS ratios.

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.

The price prediction for HOG stock by 2030 is expected to range between $35 and $40, driven by potential growth in electric vehicles and market share recovery. However, if the company struggles with declining sales and competition, the price could drop to around $20. A realistic target, considering current trends and efforts, is approximately $30.

HOG has a total of 6400 employees.