HOG Stock: Price, Forecast, Financials & AI Analysis

High

Open

VWAP

Vol

Mkt Cap

Low

Amount

EV/EBITDA(TTM)

Total Shares

EV/OCF(TTM)

P/S(TTM)

Market Estimates

Earnings Estimates

Revenue

YoY Chg

EPS

YoYChg

FY2025Q4

FY2026Q1

FY2026Q2

482.21M

+14.68%

-1.098

+18.02%

1.14B

+5.39%

0.959

-10.41%

1.09B

+4.01%

0.779

-11.53%

Estimates Revision

The market is revising Downward the revenue expectations for Harley-Davidson, Inc. (HOG) for FY2025, with the revenue forecasts being adjusted by -0.24% over the past three months. During the same period, the stock price has changed by -19.13%.

Revenue Estimates for FY2025

Revise Downward

-0.24%

In Past 3 Month

EPS Estimates for FY2025

Revise Upward

+0.15%

In Past 3 Month

Stock Price

Go Down

-19.13%

In Past 3 Month

4 Analyst Rating

Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 32.67 USD with a low forecast of 32.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

3 Buy

1 Hold

0 Sell

Strong Buy

Current: 0.000

Low

32.00

Averages

32.67

High

34.00

Current: 0.000

Low

32.00

Averages

32.67

High

34.00

Loop Capital

Hold

initiated

$21

2025-11-25

Reason

Loop Capital

Price Target

$21

2025-11-25

initiated

Hold

Reason

Loop Capital initiated coverage of Harley-Davidson with a Hold rating and $21 price target.

UBS

Neutral

downgrade

$28 -> $27

2025-11-13

Reason

UBS

Price Target

$28 -> $27

2025-11-13

downgrade

Neutral

Reason

UBS lowered the firm's price target on Harley-Davidson to $27 from $28 and keeps a Neutral rating on the shares.

DA Davidson

Buy

downgrade

$34 -> $30

2025-11-10

Reason

DA Davidson

Price Target

$34 -> $30

2025-11-10

downgrade

Buy

Reason

DA Davidson lowered the firm's price target on Harley-Davidson to $30 from $34 and keeps a Buy rating on the shares after its Q3 earnings beat. Inventory reduction actions have been put in place by new CEO Artie Starrs, and the firm views these actions - along with the sequential rate of U.S. retail demand improving - as a positive for the company looking ahead, the analyst tells investors in a research note. Starrs is clearly showing welcomed focus on dealer health and rebuilding trust amongst the network, the firm added.

Morgan Stanley

Equal Weight -> Underweight

downgrade

$27 -> $25

2025-10-27

Reason

Morgan Stanley

Price Target

$27 -> $25

2025-10-27

downgrade

Equal Weight -> Underweight

Reason

Morgan Stanley downgraded Harley-Davidson to Underweight from Equal Weight with a price target of $25, down from $27, which offers 10% downside potential. The firm says Harley sits at the bottom of its "leisure framework" due to its combination of low pricing power and weak secular trends. These factors, combined with competitive pressures, are "overwhelming a cyclical recovery" for the motorcycle industry, the analyst tells investors in a research note. Morgan Stanley lowered its estimates and believes consensus numbers will come down further.

DA Davidson

Griffin Bryan

Buy

maintain

$31 -> $34

2025-08-25

Reason

DA Davidson

Griffin Bryan

Price Target

$31 -> $34

2025-08-25

maintain

Buy

Reason

DA Davidson analyst Griffin Bryan raised the firm's price target on Harley-Davidson to $34 from $31 and keeps a Buy rating on the shares. The company's Q2 earnings were largely overshadowed by the announcement of its HDFS transaction with KKR and PIMCO, and the firm views the deal as "clearly transformational", aiding Harley-Davidson's balance sheet while providing additional optionality from the unlock of greater than $1B in cash, the analyst tells investors in a research note. The ongoing developments within HDMC - Harley-Davidson Motor Company - including its inventory reduction, sequential retail strength, and new $6K bike are also seen as "underappreciated catalysts" moving forward, the firm added.

UBS

Robin Farley

Neutral

maintain

$28 -> $27

2025-07-08

Reason

UBS

Robin Farley

Price Target

$28 -> $27

2025-07-08

maintain

Neutral

Reason

UBS analyst Robin Farley lowered the firm's price target on Harley-Davidson to $27 from $28 and keeps a Neutral rating on the shares. U.S. retail sales at the dealer in Q2 may have been down around 13%-15%, the analyst tells investors in a research note. Harley-Davidson may view lessening declines through Q2 as a positive trend, but April and June retail may have been worse than May, not sequential improvement through the quarter, UBS says.

Valuation Metrics

The current forward P/E ratio for Harley-Davidson Inc (HOG.N) is 14.48, compared to its 5-year average forward P/E of 9.39. For a more detailed relative valuation and DCF analysis to assess Harley-Davidson Inc 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

5Y Average PE

9.39

Current PE

14.48

Overvalued PE

12.02

Undervalued PE

6.75

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

5Y Average EV/EBITDA

13.26

Current EV/EBITDA

20.35

Overvalued EV/EBITDA

16.56

Undervalued EV/EBITDA

9.97

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

5Y Average PS

1.08

Current PS

0.65

Overvalued PS

1.31

Undervalued PS

0.86

Financials

Annual

Quarterly

N/A

Total Revenue

N/A

Operating Profit

N/A

Net Income after Tax

N/A

EPS - Diluted

N/A

Free Cash Flow

N/A

Gross Profit Margin - %

N/A

FCF Margin - %

N/A

Net Margin - %

N/A

ROIC

Trading Trends

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Hedge Fund

Hedge Funds are Neutral. There are no significant trading trends over the last quarter.

Sold

Bought

Congress Trading

Congress are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

HOG News & Events

Events Timeline

No data

News

9.5

2025-12-30Benzinga

Best Buy Reports Better-Than-Expected Q3 Results, Raises FY26 Guidance

4.0

2025-12-12NASDAQ.COM

Daily Upgrade Report for the Validea Benjamin Graham Strategy - December 12, 2025

5.0

2025-12-11NASDAQ.COM

Harley-Davidson Names Jonathan Root as Chief Financial and Commercial Officer

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Frequently Asked Questions

What is Harley-Davidson Inc (HOG) stock price today?

The current price of HOG is 21.43 USD — it has increased 1.32 % in the last trading day.

What is Harley-Davidson Inc (HOG)'s business?

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

What is the price predicton of HOG Stock?

What is Harley-Davidson Inc (HOG)'s revenue for the last quarter?

Harley-Davidson Inc revenue for the last quarter amounts to 1.34B USD, increased 16.51 % YoY.

What is Harley-Davidson Inc (HOG)'s earnings per share (EPS) for the last quarter?

Harley-Davidson Inc. EPS for the last quarter amounts to 3.10 USD, increased 240.66 % YoY.

What changes have occurred in the market's expectations for Harley-Davidson Inc (HOG)'s fundamentals?

How many employees does Harley-Davidson Inc (HOG). have?

Harley-Davidson Inc (HOG) has 5900 emplpoyees as of January 10 2026.

What is Harley-Davidson Inc (HOG) market cap?

Today HOG has the market capitalization of 2.53B USD.