HOG
Harley-Davidson Inc
$
24.220
- Overview
- Forecast
- Valuation
- Earnings
Line
|
Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
High
24.475
Open
24.200
VWAP
24.23
Vol
2.63M
Mkt Cap
2.94B
Low
23.810
Amount
63.74M
EV/EBITDA(TTM)
26.72
Total Shares
134.51M
EV
8.21B
EV/OCF(TTM)
8.25
P/S(TTM)
0.68
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
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Market Estimates
Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2026Q1
FY2025Q4
FY2025Q3
1.17B
+8.1%
1.077
+0.62%
574.07M
+36.52%
0.184
-119.79%
1.00B
+14.27%
1.230
+35.14%
Estimates Revision
The market is revising Downward the revenue expectations for Harley-Davidson, Inc. (HOG) for FY2025, with the revenue forecasts being adjusted by -1.01% over the past three months. During the same period, the stock price has changed by 3.90%.
Revenue Estimates for FY2025
Revise Downward
-1.01%
In Past 3 Month
EPS Estimates for FY2025
Revise Downward
-1.01%
In Past 3 Month
Stock Price
Go Up
+3.90%
In Past 3 Month
8 Analyst Rating
20.31% Upside
Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 29.14 USD with a low forecast of 27.00 USD and a high forecast of 32.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
5 Hold
0 Sell
Moderate Buy
20.31% Upside
Current: 24.220
Low
27.00
Averages
29.14
High
32.00
20.31% Upside
Current: 24.220
Low
27.00
Averages
29.14
High
32.00
UBS
Robin Farley
Neutral
maintain
$28 -> $27
2025-07-08
Reason
UBS
Robin Farley
Price Target
$28 -> $27
2025-07-08
maintain
Neutral
Reason
UBS analyst Robin Farley lowered the firm's price target on Harley-Davidson to $27 from $28 and keeps a Neutral rating on the shares. U.S. retail sales at the dealer in Q2 may have been down around 13%-15%, the analyst tells investors in a research note. Harley-Davidson may view lessening declines through Q2 as a positive trend, but April and June retail may have been worse than May, not sequential improvement through the quarter, UBS says.
Citi
James Hardiman
Neutral
maintain
$24 -> $27
2025-06-17
Reason
Citi
James Hardiman
Price Target
$24 -> $27
2025-06-17
maintain
Neutral
Reason
Citi analyst James Hardiman raised the firm's price target on Harley-Davidson to $27 from $24 and keeps a Neutral rating on the shares. The firm says leisure stocks have bounced back over the past month as the "worst-case tariff scenarios have been taken off the table." However, this leaves certain pockets, like cruise and theme parks, that represent significant value and others like powersports that may not truly reflect the current risk landscape, the analyst tells investors in a research note.
Baird
Neutral
maintain
$26 -> $28
2025-05-14
Reason
Baird
Price Target
$26 -> $28
2025-05-14
maintain
Neutral
Reason
Baird raised the firm's price target on Harley-Davidson to $28 from $26 and keeps a Neutral rating on the shares. The firm updated its model to account for lower tariffs.
DA Davidson
Brandon Rolle
Strong Buy
Initiates
$31
2025-04-09
Reason
DA Davidson
Brandon Rolle
Price Target
$31
2025-04-09
Initiates
Strong Buy
Reason
Unusual total active option classes on open include: Harley Davidson (HOG), T-REX 2X LONG MSTR DAILY TARGET (MSTU), -1X SHORT VIX FUTURES ETF (SVIX), Direxion Daily Semiconductor Bull 3X Shares (SOXL), fuboTV (FUBO), Direxion Daily China Bull 3X Shares (YINN), UnitedHealth (UNH), Walgreen Boots (WBA), Direxion Daily S&P Bear (SPXS), and ProShares UltraPro QQQ (TQQQ).
Baird
Craig Kennison
Hold
Maintains
$32 → $26
2025-04-04
Reason
Baird
Craig Kennison
Price Target
$32 → $26
2025-04-04
Maintains
Hold
Reason
Baird lowered the firm's price target on Harley-Davidson to $26 from $32 and keeps a Neutral rating on the shares. The firm reset its rating baseline, with Neutral as the default setting for its powersports coverage. Trade policy has "upended trading patterns," and the right move "is to protect dry powder for our best shots when the fog clears," the analyst tells investors in a research note. The firm says tariffs threaten to upend the powersports ecosystem, "rekindling retaliatory tariffs and an affordability crisis - potentially forcing uncomfortable structural change on survivors." Baird moved to Neutral on a handful of stocks pending better visibility into the implications of "aggressive" trade policy.
Citigroup
James Hardiman
Hold
Maintains
$29 → $28
2025-04-02
Reason
Citigroup
James Hardiman
Price Target
$29 → $28
2025-04-02
Maintains
Hold
Reason
Citi analyst James Hardiman lowered the firm's price target on Harley-Davidson to $28 from $29 and keeps a Neutral rating on the shares. The company's guidance, particularly with respect to a flattish retail environment, "was difficult to underwrite three months ago, and is an even tougher sell following a rough Q1," the analyst tells investors in a research note. The firm says it is is unclear whether management will meaningfully cut guidance, given their previously communicated confidence in the year "despite exceedingly difficult Q1 comparisons and headwinds." While Q1 retail likely represents "the worst of it," there is little reason to believe in "hockey stick" growth implied by Harley-Davidson's guidance, contends the firm.
See All Ratings
Valuation Metrics
The current forward P/E ratio for Harley-Davidson Inc (HOG.N) is 6.99, compared to its 5-year average forward P/E of 9.36. For a more detailed relative valuation and DCF analysis to assess Harley-Davidson Inc 's fair value, click here.
Forward PE
The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
Undervalued
5Y Average PE
9.36
Current PE
6.99
Overvalued PE
11.43
Undervalued PE
7.30
Forward EV/EBITDA
The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
Fair
5Y Average EV/EBITDA
13.18
Current EV/EBITDA
10.92
Overvalued EV/EBITDA
15.74
Undervalued EV/EBITDA
10.61
Forward PS
The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
Undervalued
5Y Average PS
1.11
Current PS
0.75
Overvalued PS
1.33
Undervalued PS
0.90
Financials
Annual
Quarterly
FY2025Q2
YoY :
-19.26%
1.31B
Total Revenue
FY2025Q2
YoY :
-53.37%
112.44M
Operating Profit
FY2025Q2
YoY :
-50.91%
105.75M
Net Income after Tax
FY2025Q2
YoY :
-46.01%
0.88
EPS - Diluted
FY2025Q2
YoY :
-23.09%
332.37M
Free Cash Flow
FY2025Q2
YoY :
-24.05%
28.20
Gross Profit Margin - %
FY2025Q2
YoY :
+53.13%
18.36
FCF Margin - %
FY2025Q2
YoY :
-39.22%
8.09
Net Margin - %
FY2025Q2
YoY :
-61.65%
2.55
ROIC
Trading Trends
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
0.0
USD
0
6-9
Months
88.3K
USD
1
0-12
Months
138.0K
USD
1
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
0-3
Months
0.0
Volume
0
3-6
Months
0.0
Volume
0
6-9
Months
0.0
Volume
0
0-12
Months
0.0
Volume
0
Bought
0-3
0
0.0
Volume
Months
3-6
1
1.7M
Volume
Months
6-9
1
1.7M
Volume
Months
0-12
0
0.0
Volume
Months
Congress Trading
Congress are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
630.0K
USD
8
6-9
Months
1.1M
USD
8
0-12
Months
0.0
USD
0
Bought
0-3
1
32.5K
USD
Months
3-6
13
465.0K
USD
Months
6-9
9
647.5K
USD
Months
0-12
0
0.0
USD
Months
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
0.0
USD
0
6-9
Months
88.3K
USD
1
0-12
Months
138.0K
USD
1
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
HOG News & Events
Events Timeline
2025-08-04 (ET)
2025-08-04
07:03:18
Harley-Davidson appoints Artie Starrs as CEO
2025-07-30 (ET)
2025-07-30
07:07:40
Harley-Davidson confirms strategic partnership with KKR and PIMCO
2025-07-30
07:00:29
Harley-Davidson continues to withhold full year HDMC 2025 financial outlook
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News
5.0
08-06BenzingaTrump Tweets Trigger Stock Swings For Tesla, Boeing, Pfizer—And An Insider Trading Inquiry
5.0
08-05CNBCYum Brands is cooking up more than fast food. It's preparing the industry's next CEOs
5.0
08-05BenzingaHarley-Davidson Names Artie Starrs CEO As Sales Decline
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FAQ
What is Harley-Davidson Inc (HOG) stock price today?
The current price of HOG is 24.22 USD — it has decreased -0.08 % in the last trading day.
What is Harley-Davidson Inc (HOG)'s business?
What is the price predicton of HOG Stock?
What is Harley-Davidson Inc (HOG)'s revenue for the last quarter?
What is Harley-Davidson Inc (HOG)'s earnings per share (EPS) for the last quarter?
What changes have occurred in the market's expectations for Harley-Davidson Inc (HOG)'s fundamentals?
How many employees does Harley-Davidson Inc (HOG). have?