Historical Valuation
Harley-Davidson Inc (HOG) is now in the Overvalued zone, suggesting that its current forward PE ratio of 14.48 is considered Overvalued compared with the five-year average of 9.39. The fair price of Harley-Davidson Inc (HOG) is between 12.65 to 18.77 according to relative valuation methord. Compared to the current price of 21.04 USD , Harley-Davidson Inc is Overvalued By 12.08%.
Relative Value
Fair Zone
12.65-18.77
Current Price：21.04
12.08%
Overvalued
P/E
EV/EBITDA
EV/EBIT
P/S
P/OCF
P/FCF
1Y
3Y
5Y
Trailing
Forward
Harley-Davidson Inc (HOG) has a current Price-to-Book (P/B) ratio of 0.68. Compared to its 3-year average P/B ratio of 1.36 , the current P/B ratio is approximately -49.77% higher. Relative to its 5-year average P/B ratio of 1.87, the current P/B ratio is about -63.47% higher. Harley-Davidson Inc (HOG) has a Forward Free Cash Flow (FCF) yield of approximately 16.07%. Compared to its 3-year average FCF yield of 15.26%, the current FCF yield is approximately 5.31% lower. Relative to its 5-year average FCF yield of 14.82% , the current FCF yield is about 8.47% lower.
P/B
Median3y
1.36
Median5y
1.87
FCF Yield
Median3y
15.26
Median5y
14.82
Competitors Valuation Multiple
AI Analysis for HOG
The average P/S ratio for HOG competitors is 0.89, providing a benchmark for relative valuation. Harley-Davidson Inc Corp (HOG.N) exhibits a P/S ratio of 0.65, which is -27.69% above the industry average. Given its robust revenue growth of 16.51%, this premium appears unsustainable.
Performance Decomposition
AI Analysis for HOG
1Y
3Y
5Y
Market capitalization of HOG increased by 0.00% over the past 1 year. The primary factor behind the change was an decrease in Unknown from 0.00 to 0.00.
The secondary factor is the Unknown, contributed 0.00%to the performance.
Overall, the performance of HOG in the past 1 year is driven by Unknown.
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Frequently Asked Questions
Is HOG currently overvalued or undervalued?
Harley-Davidson Inc (HOG) is now in the Overvalued zone, suggesting that its current forward PE ratio of 14.48 is considered Overvalued compared with the five-year average of 9.39. The fair price of Harley-Davidson Inc (HOG) is between 12.65 to 18.77 according to relative valuation methord. Compared to the current price of 21.04 USD , Harley-Davidson Inc is Overvalued By 12.08% .
What is Harley-Davidson Inc (HOG) fair value?
HOG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Harley-Davidson Inc (HOG) is between 12.65 to 18.77 according to relative valuation methord.
How does HOG's valuation metrics compare to the industry average?
The average P/S ratio for HOG's competitors is 0.89, providing a benchmark for relative valuation. Harley-Davidson Inc Corp (HOG) exhibits a P/S ratio of 0.65, which is -27.69% above the industry average. Given its robust revenue growth of 16.51%, this premium appears unsustainable.
What is the current P/B ratio for Harley-Davidson Inc (HOG) as of Jan 09 2026?
As of Jan 09 2026, Harley-Davidson Inc (HOG) has a P/B ratio of 0.68. This indicates that the market values HOG at 0.68 times its book value.
What is the current FCF Yield for Harley-Davidson Inc (HOG) as of Jan 09 2026?
As of Jan 09 2026, Harley-Davidson Inc (HOG) has a FCF Yield of 16.07%. This means that for every dollar of Harley-Davidson Inc’s market capitalization, the company generates 16.07 cents in free cash flow.
What is the current Forward P/E ratio for Harley-Davidson Inc (HOG) as of Jan 09 2026?
As of Jan 09 2026, Harley-Davidson Inc (HOG) has a Forward P/E ratio of 14.48. This means the market is willing to pay $14.48 for every dollar of Harley-Davidson Inc’s expected earnings over the next 12 months.
What is the current Forward P/S ratio for Harley-Davidson Inc (HOG) as of Jan 09 2026?
As of Jan 09 2026, Harley-Davidson Inc (HOG) has a Forward P/S ratio of 0.65. This means the market is valuing HOG at $0.65 for every dollar of expected revenue over the next 12 months.