HOG Valuation
Harley-Davidson Inc
$
28.720
- Overview
- Forecast
- Valuation
- Earnings
HOG Relative Valuation
HOG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, HOG is overvalued; if below, it's undervalued.
Historical Valuation
Harley-Davidson Inc (HOG) is now in the Undervalued zone, suggesting that its current forward PE ratio of 6.91 is considered Undervalued compared with the five-year average of 9.23. The fair price of Harley-Davidson Inc (HOG) is between 36.49 to 50.14 according to relative valuation methord. Compared to the current price of 28.72 USD , Harley-Davidson Inc is Undervalued By 21.29%.
Relative Value
Fair Zone
36.49-50.14
Current Price：28.72
21.29%
Undervalued
6.91
PE
1Y
3Y
5Y
Trailing
Forward
12.45
EV/EBITDA
Harley-Davidson Inc. (HOG) has a current EV/EBITDA of 12.45. The 5-year average EV/EBITDA is 13.02. The thresholds are as follows: Strongly Undervalued below 8.29, Undervalued between 8.29 and 10.66, Fairly Valued between 15.39 and 10.66, Overvalued between 15.39 and 17.76, and Strongly Overvalued above 17.76. The current Forward EV/EBITDA of 12.45 falls within the Historic Trend Line -Fairly Valued range.
17.85
EV/EBIT
Harley-Davidson Inc. (HOG) has a current EV/EBIT of 17.85. The 5-year average EV/EBIT is 17.00. The thresholds are as follows: Strongly Undervalued below 8.60, Undervalued between 8.60 and 12.80, Fairly Valued between 21.19 and 12.80, Overvalued between 21.19 and 25.39, and Strongly Overvalued above 25.39. The current Forward EV/EBIT of 17.85 falls within the Historic Trend Line -Fairly Valued range.
0.91
PS
Harley-Davidson Inc. (HOG) has a current PS of 0.91. The 5-year average PS is 1.11. The thresholds are as follows: Strongly Undervalued below 0.68, Undervalued between 0.68 and 0.90, Fairly Valued between 1.33 and 0.90, Overvalued between 1.33 and 1.54, and Strongly Overvalued above 1.54. The current Forward PS of 0.91 falls within the Historic Trend Line -Fairly Valued range.
1.86
P/OCF
Harley-Davidson Inc. (HOG) has a current P/OCF of 1.86. The 5-year average P/OCF is 7.00. The thresholds are as follows: Strongly Undervalued below 0.75, Undervalued between 0.75 and 3.87, Fairly Valued between 10.12 and 3.87, Overvalued between 10.12 and 13.25, and Strongly Overvalued above 13.25. The current Forward P/OCF of 1.86 falls within the Undervalued range.
2.09
P/FCF
Harley-Davidson Inc. (HOG) has a current P/FCF of 2.09. The 5-year average P/FCF is 10.05. The thresholds are as follows: Strongly Undervalued below -6.19, Undervalued between -6.19 and 1.93, Fairly Valued between 18.17 and 1.93, Overvalued between 18.17 and 26.29, and Strongly Overvalued above 26.29. The current Forward P/FCF of 2.09 falls within the Historic Trend Line -Fairly Valued range.
Harley-Davidson Inc (HOG) has a current Price-to-Book (P/B) ratio of 1.05. Compared to its 3-year average P/B ratio of 1.52 , the current P/B ratio is approximately -30.65% higher. Relative to its 5-year average P/B ratio of 2.01, the current P/B ratio is about -47.74% higher. Harley-Davidson Inc (HOG) has a Forward Free Cash Flow (FCF) yield of approximately 23.42%. Compared to its 3-year average FCF yield of 14.25%, the current FCF yield is approximately 64.35% lower. Relative to its 5-year average FCF yield of 15.10% , the current FCF yield is about 55.07% lower.
1.05
P/B
Median3y
1.52
Median5y
2.01
23.42
FCF Yield
Median3y
14.25
Median5y
15.10
Competitors Valuation Multiple
The average P/S ratio for HOG's competitors is 4.62, providing a benchmark for relative valuation. Harley-Davidson Inc Corp (HOG) exhibits a P/S ratio of 0.91, which is -80.28% above the industry average. Given its robust revenue growth of -19.26%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Performance Decomposition
1Y
3Y
5Y
Market capitalization of HOG decreased by 22.54% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 10.97 to 14.91.
The secondary factor is the Revenue Growth, contributed -19.26%to the performance.
Overall, the performance of HOG in the past 1 year is driven by P/E Change. Which is more unsustainable.
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FAQ
Is Harley-Davidson Inc (HOG) currently overvalued or undervalued?
Harley-Davidson Inc (HOG) is now in the Undervalued zone, suggesting that its current forward PE ratio of 6.91 is considered Undervalued compared with the five-year average of 9.23. The fair price of Harley-Davidson Inc (HOG) is between 36.49 to 50.14 according to relative valuation methord. Compared to the current price of 28.72 USD , Harley-Davidson Inc is Undervalued By 21.29% .
What is Harley-Davidson Inc (HOG) fair value?
How does HOG's valuation metrics compare to the industry average?
What is the current P/B ratio for Harley-Davidson Inc (HOG) as of Aug 27 2025?
What is the current FCF Yield for Harley-Davidson Inc (HOG) as of Aug 27 2025?
What is the current Forward P/E ratio for Harley-Davidson Inc (HOG) as of Aug 27 2025?