EU Initiates Proceedings Against Google for DMA Compliance
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 27 2026
0mins
Should l Buy GOOG?
Source: Yahoo Finance
- Compliance Proceedings Initiated: The European Commission has commenced proceedings against Google to ensure compliance with the Digital Markets Act (DMA), which will significantly impact Google's operational strategies in Europe.
- Privacy Concerns: Google's Senior Competition Counsel Clare Kelly expressed concerns that further regulations could compromise user privacy and security, indicating the company's cautious stance towards the potential impacts of new rules.
- Competitor-Driven Regulations: Google highlighted that some new regulations are driven by competitor grievances rather than consumer interests, which could lead to unfair competition in the market and hinder innovation.
- Search Data Licensing: Google is already licensing search data to competitors under the DMA framework, demonstrating its efforts towards compliance while still expressing concerns about future regulatory measures.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to rise
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 306.020
Low
255.00
Averages
336.08
High
400.00
Current: 306.020
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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