ETHU, CEPI: Big ETF Inflows
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 31 2025
0mins
Source: NASDAQ.COM
ETF Inflows: The REX Crypto Equity Premium Income ETF saw a significant increase in inflows, adding 75,000 units which represents a 39.5% rise in outstanding units.
Market Performance: In morning trading, Robinhood Markets experienced a slight increase of about 0.6%, while NU Holdings saw a decrease of approximately 1%.
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Analyst Views on NU
Wall Street analysts forecast NU stock price to rise
9 Analyst Rating
7 Buy
2 Hold
0 Sell
Strong Buy
Current: 13.610
Low
16.00
Averages
18.80
High
22.00
Current: 13.610
Low
16.00
Averages
18.80
High
22.00
About NU
Nu Holdings Ltd is a Brazil-based holding company, which engages in the provision of digital banking services. The Company offers its customers products across the five financial seasons: spending, saving, investing, borrowing, and protecting. Its spending solutions are designed to help customers pay for goods and services in their everyday lives with a customized credit line or instantly through a mobile phone, while collecting loyalty points and rewards on applicable transactions. Its savings solutions are designed to help customers deposit, manage, and save their money in interest-earning accounts with complementary debit cards. Its investing solutions are designed to help customers invest their money in investment products and services. Its borrowing solutions are designed to provide customers with unsecured loans that are easy to receive, manage, and pay back. Its protecting solutions are designed to help customers secure life insurance and funeral benefits.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Nu's Growth Potential: In FY 2025, Nu achieved revenue of nearly $16.2 billion, representing a 45% year-over-year increase, with net income close to $2.9 billion and a net margin of approximately 18.1%, showcasing its strong growth potential in the Latin American digital banking market.
- OneMain's Stability: OneMain reported revenue of about $6.2 billion in FY 2025, a 9.1% increase, with net income around $783 million; while its growth rate lags behind digital peers, its focus on nonprime borrowers allows for consistent profitability.
- Risk Analysis: Nu faces regulatory and macroeconomic risks in Brazil that could impact user growth and credit quality, whereas OneMain's high debt-to-equity ratio of approximately 6.7x and reliance on nonprime borrowers make it more vulnerable in uncertain economic conditions.
- Valuation Comparison: Despite Nu's forward P/E ratio of 15.9x reflecting its higher growth expectations, OneMain's lower entry point at 8.3x suggests a more accessible investment, yet Nu's digital scale and market potential position it as a more attractive long-term investment.
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- Customer Growth Momentum: Nu is projected to reach 135 million customers by early 2026, demonstrating strong expansion in the Latin American market, particularly in Brazil, Mexico, and Colombia, which further solidifies its position as a digital banking leader.
- Impressive Financial Performance: In FY 2025, Nu reported nearly $16.2 billion in revenue, a 45% increase year-over-year, with net income close to $2.9 billion and a net margin of 18.1%, indicating effective cost control and profitability during rapid expansion.
- Stability of OneMain: OneMain generated approximately $6.2 billion in revenue for FY 2025, reflecting a 9.1% growth, and while its growth is slower than digital peers, its focus on the nonprime borrower market ensures consistent profitability with a net margin of 12.5%.
- Risks and Challenges: Nu faces regulatory and macroeconomic risks in Brazil, while OneMain is under intense scrutiny from the CFPB and has a high debt-to-equity ratio, which could impact both companies' performance and investment appeal in their respective markets.
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- User Adoption Rate: According to NPS Prism's research, approximately 30% of Brazil's population chose Nubank as their primary financial institution in Q4 2025, indicating a significant increase in financial inclusion and user trust nationwide.
- Coverage Reach: Nubank has banked 31.5 million people, equivalent to nearly one in five adults in Brazil, with its influence particularly pronounced in areas lacking physical banks, thereby promoting broader access to financial services.
- Credit Contribution: In 2025, Nubank's credit accounted for 6.8% of GDP in the Northeast region, exceeding 8% in some states, highlighting Nubank's critical role in local economies and its positive impact on credit supply.
- Cost Savings: By 2025, Nubank customers are estimated to have saved R$ 134.7 billion in fees and annual charges, enhancing consumer financial health and showcasing the advantages of digital financial services.
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- Diageo Upgrade: TD Cowen upgraded Diageo from hold to buy, citing valuation dislocation as an attractive entry point, with CEO-led cost cuts and reinvestment expected to restore growth and enhance commercial execution.
- James Hardie Initiation: Stephens initiated coverage of James Hardie with an overweight rating and a $31 price target, highlighting its status as a high-quality company and its position as the second-largest composite decking manufacturer following its merger with AZEK.
- Nike Downgrade: KeyBanc downgraded Nike from overweight to sector weight, indicating that the turnaround is taking longer than anticipated, with slight reductions in FY27 estimates reflecting higher-than-expected headwinds in China and EMEA.
- American Tower Upgrade: RBC upgraded American Tower from sector perform to outperform, noting superior organic revenue growth compared to peers, despite rising interest rate pressures, indicating strong market potential.
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- Promising Growth Outlook: The Latin American company demonstrates strong growth potential in the upcoming market environment, with expectations for sustainable development despite facing near-term challenges.
- Market Dynamics Analysis: Based on the afternoon stock prices from June 19, 2026, the company's market performance reflects investor confidence in its future development, even though it may encounter some short-term headwinds.
- Video Release Impact: The video published on June 21, 2026, further emphasizes the company's strategic direction and market positioning, potentially attracting more investor attention.
- Investor Confidence Boost: Despite short-term market pressures, the company's long-term growth potential and strategic planning continue to maintain a high level of attractiveness among investors.
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- Customer Base Growth: Nu Holdings expanded its customer base from 54 million in 2021 to 131 million by 2025, achieving a 75% CAGR, which highlights its strong growth potential in the Latin American market, even as its stock has declined by 25%, indicating potential investment value.
- Revenue and Profitability Gains: The company turned profitable in 2023, with EPS nearly doubling in 2024 and rising by 45% in 2025, while analysts project revenue and EPS growth rates of 31% and 35% respectively from 2025 to 2028, demonstrating the sustainability of its business model.
- Market Expansion Risks: Nu's aggressive expansion into Mexico and Colombia has increased credit risks due to higher funding costs and credit loss allowances compared to Brazil, yet it is strategically reducing its dependence on the Brazilian market.
- Forex Pressure Impact: With most revenues earned in Brazilian Reais, Mexican Pesos, and Colombian Pesos but reported in U.S. dollars, the strong dollar poses ongoing challenges to its earnings, particularly as the Fed may raise rates, affecting market valuations of this high-growth fintech company.
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