ETHU, CEPI: Big ETF Inflows
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 31 2025
0mins
Should l Buy NU?
Source: NASDAQ.COM
ETF Inflows: The REX Crypto Equity Premium Income ETF saw a significant increase in inflows, adding 75,000 units which represents a 39.5% rise in outstanding units.
Market Performance: In morning trading, Robinhood Markets experienced a slight increase of about 0.6%, while NU Holdings saw a decrease of approximately 1%.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy NU?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on NU
Wall Street analysts forecast NU stock price to rise
9 Analyst Rating
7 Buy
2 Hold
0 Sell
Strong Buy
Current: 14.760
Low
16.00
Averages
18.80
High
22.00
Current: 14.760
Low
16.00
Averages
18.80
High
22.00
About NU
Nu Holdings Ltd is a Brazil-based holding company, which engages in the provision of digital banking services. The Company offers its customers products across the five financial seasons: spending, saving, investing, borrowing, and protecting. Its spending solutions are designed to help customers pay for goods and services in their everyday lives with a customized credit line or instantly through a mobile phone, while collecting loyalty points and rewards on applicable transactions. Its savings solutions are designed to help customers deposit, manage, and save their money in interest-earning accounts with complementary debit cards. Its investing solutions are designed to help customers invest their money in investment products and services. Its borrowing solutions are designed to provide customers with unsecured loans that are easy to receive, manage, and pay back. Its protecting solutions are designed to help customers secure life insurance and funeral benefits.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Transformation in User Growth: With over 120 million users across Brazil, Mexico, and Colombia, Nu Holdings is shifting its growth strategy from merely increasing user numbers to enhancing value through deeper customer relationships, as evidenced by average revenue per active customer exceeding $12 monthly, with mature cohorts nearing $27.
- Revenue Diversification Pathways: The company aims to boost revenue per user by expanding unsecured lending and diversifying into financial services like investments, insurance, and payments; while the former offers quick income growth with higher risk, the latter fosters a more stable revenue base and reduces reliance on credit spreads.
- Importance of Deposit Growth: Nu Holdings' deposits grew by 34% in Q3 2025 to $38.8 billion, which not only lowers funding costs but also strengthens net interest margins, creating a sticky deposit base that enhances resilience during market stress.
- Shifting Investor Focus: As the company enters a new growth phase, investors will scrutinize revenue composition, margin stability, and risk exposure more closely, with a diversified revenue base supporting premium valuations, while a credit-heavy model may invite volatility.
See More
- Citrini Report Analysis: The video analyzes the Citrini report, indicating that its content fails to effectively explain the reasons behind the market pullback, potentially undermining investor confidence in market outlook.
- Earnings Reports Overview: It covers earnings reports from Mercadolibre, Nu Holdings, Salesforce, and Shift4, noting that while performances varied, the overall impact on market sentiment was muted, reflecting a lack of significant investor reaction to the reports.
- Market Dynamics Observation: The video emphasizes that in certain economic contexts, the rationale for a market pullback is unfounded, likely driven by fluctuations in investor sentiment rather than fundamental changes.
- Investor Recommendations: Viewers are advised to focus on long-term market trends rather than short-term volatility, with encouragement to subscribe for more market analysis and investment insights.
See More
- Novo Nordisk Decline: Novo Nordisk (NYSE:NVO) fell 6.59% this week after announcing disappointing topline results from a Chinese Phase 2 trial of UBT251, alongside reports of planned price cuts for Ozempic and Wegovy, which could negatively impact future sales performance.
- First Solar Earnings Miss: First Solar, Inc. saw an 18.59% drop this week due to worse-than-expected Q4 EPS results and FY26 sales guidance falling below estimates, prompting multiple analysts to lower their price targets, reflecting concerns over the company's growth prospects.
- Zoom's Mixed Results: Zoom Communications, Inc. (NASDAQ:ZM) declined 17.38% this week after reporting mixed Q4 financial results and issuing Q1 and FY27 adjusted EPS guidance below estimates, indicating challenges in a competitive market.
- Donaldson's Performance Drop: Donaldson Company, Inc. (NYSE:DCI) fell 13.28% this week after reporting disappointing Q2 financial results and cutting its FY26 adjusted EPS guidance, which may undermine investor confidence.
See More
- Loan Portfolio Growth: Nu Holdings' loan portfolio surpassed $27 billion in 2025 and later exceeded $30 billion, indicating strong year-over-year growth; however, the upcoming credit cycle will be a critical test of sustainability.
- Asset Quality Control: While delinquency ratios remain manageable in the mid-single digits, economic volatility and inflation could quickly deteriorate household financial conditions, impacting the company's loan performance and profitability.
- Market Risk Assessment: Brazil and Mexico present both opportunities and risks, prompting investors to monitor whether Nu Holdings can maintain strict underwriting discipline during tightening macro conditions to uphold its high return on equity and market credibility.
- Valuation Risk Warning: With a price-to-earnings ratio of 31, Nu Holdings reflects market confidence in its ongoing expansion, but significant asset quality deterioration could compress earnings rapidly, necessitating caution from investors regarding high-multiple stocks during earnings volatility.
See More
- Loan Portfolio Growth: Nu Holdings' loan portfolio surpassed $27 billion in 2025 and later exceeded $30 billion, indicating strong year-over-year growth; however, economic volatility could impact asset quality, yet the company's performance in consumer lending remains robust.
- Profitability Risks: While Nu Holdings shows impressive net interest income and return on equity in favorable economic conditions, tightening macroeconomic environments could rapidly deteriorate early delinquency indicators, posing a threat to profitability.
- Market Confidence: With a price-to-earnings ratio of 31, Nu Holdings reflects market confidence in its sustainable expansion and disciplined execution, but significant deterioration in asset quality could compress earnings quickly, exposing high-multiple stocks to greater risks.
- Strategic Transition: The company is transitioning from a disruptor to a dominant financial platform, with investors keenly observing its ability to maintain asset quality and profitability under stress to solidify its position as a regional banking leader.
See More








