ETF Analysis: FTLS Implies 16.68% Upside Potential
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 13 2026
0mins
Should l Buy HUBS?
Source: NASDAQ.COM
- FTLS Target Price Analysis: According to ETF Channel, the implied analyst target price for the First Trust Long/Short Equity ETF (FTLS) is $82.62 per unit, while its recent trading price is $70.81, indicating a 16.68% upside potential that reflects market optimism towards this ETF.
- HUBS Price Potential: HubSpot Inc (HUBS) is currently trading at $228.95, with an analyst target price of $524.88, suggesting a 129.25% upside, showcasing strong confidence from analysts regarding its future growth.
- VERX Growth Expectations: Vertex Inc (VERX) has a current share price of $12.37, while analysts project a target price of $27.57, indicating a potential upside of 122.89%, reflecting a positive outlook on its business prospects.
- NCNO Market Outlook: nCino Inc (NCNO) is trading at $15.85, with an analyst target price of $33.93, which implies a 114.09% upside potential, demonstrating analysts' positive expectations for its future performance.
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Analyst Views on HUBS
Wall Street analysts forecast HUBS stock price to rise
27 Analyst Rating
24 Buy
3 Hold
0 Sell
Strong Buy
Current: 205.040
Low
450.00
Averages
582.08
High
800.00
Current: 205.040
Low
450.00
Averages
582.08
High
800.00
About HUBS
HubSpot, Inc. provides a customer platform that helps businesses connect and grow better. The Company delivers seamless connection for customer-facing teams with a unified platform that includes artificial intelligence (AI)-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 app marketplace integrations, a community network, and educational content. Its AI-powered engagement hubs include Marketing, Sales, Service, Operations, Content, and Commerce, as well as other tools and integrations that enable companies to attract, engage, and delight customers throughout the customer lifecycle. Its customer platform features a central database of lead and customer interactions, and integrated applications designed to help businesses attract visitors to their websites, convert visitors into leads, close leads into customers, transact with those customers, and delight them so they become promoters of those businesses. Breeze is its AI that powers the customer platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- AI Disrupting Traditional Models: The launch of Anthropic's Managed Agents, autonomous AI systems, has raised concerns about the traditional SaaS model, as traders worry that these efficient AI tools could replace human-operated solutions, impacting the market positions of established companies.
- Impact of Short Sellers: Notable short seller Michael Burry's claim that Anthropic is
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- Index Movements: The S&P 500 gained 0.10%, while the Dow Jones rose 0.08%, and the Nasdaq dropped 0.18%.
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- Coverage Restart: Bank of America has restarted coverage on HubSpot with a Buy rating and a $300 price target, highlighting the company's 'underappreciated AI durability' and signaling confidence in its future growth prospects.
- Stock Price Decline: HubSpot's shares have fallen 71% from their 2025 highs, reflecting waning investor confidence in long-term growth and cash flow visibility, particularly amid sharply declining software development costs.
- Growth Expectations: Analysts project HubSpot's growth to accelerate to 20% this year, up from 18% over the last four quarters, indicating that the company's competitive edge in the AI space may help restore investor confidence.
- Market Positioning: HubSpot is well-positioned to leverage AI technology to simplify customer acquisition and retention processes for small and medium-sized businesses, potentially attracting nearly 300,000 customers and further solidifying its market leadership.
See More
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- Market Volatility Analysis: David Sambur from Apollo Global Management stated that the selloff in software stocks due to fears of AI disruption is far from over, as the IGV Software ETF has rebounded about 3% in March but is still down 20% this year, indicating significant market uncertainty.
- Competitive Environment Challenges: Sambur highlighted that software companies are facing critical questions regarding revenue models, gross margins, competitive landscapes, and valuations, particularly with intensified competition from firms like Anthropic and OpenAI, which could lead to substantial shifts in market dynamics.
- Investment Opportunity Assessment: Despite the overshadowing AI fears, Sambur sees investment opportunities arising from share buybacks announced by companies like Intuit, Hubspot, and Salesforce, especially as reduced M&A activity may limit innovation in the sector.
- Future Uncertainty: Sambur emphasized that the industry's inability to predict software evolution over the next 1 to 5 years has led investors to recalibrate valuations and incorporate greater margins of safety, reflecting concerns over the rapid technological changes affecting the market.
See More
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- Uncertain Future for Software Stocks: David Sambur, Co-Head of Private Equity at Apollo, stated that the selloff in software stocks is far from over, as investors question the sector's revenue and gross margin models amid intensifying AI competition.
- Accelerated AI Impact: Sambur noted that the pace of displacement caused by AI is the fastest he has ever witnessed in his career, creating unprecedented competitive pressure for software companies, particularly against rivals like Anthropic and OpenAI.
- Limited Market Rebound: Although the IGV Software ETF rebounded about 3% in March, it remains down 20% for the year, and Sambur believes that this market recovery does not alter the fundamental issues facing software companies, especially regarding revenue models and gross margins.
- Buybacks and Innovation Risks: With companies like Intuit, Hubspot, and Salesforce announcing share repurchases, Sambur pointed out that these buybacks could be seen as a signal of companies waving the white flag on innovation, as they reduce available capital for future mergers and acquisitions, impacting long-term industry growth.
See More
HubSpot Shares Rise on Strong Earnings Performance
- Strong Earnings Performance: HubSpot reported quarterly earnings of $3.09 per share on February 11, exceeding the analyst estimate of $2.99, with quarterly revenue reaching $846.75 million, surpassing the Street estimate of $830.54 million, indicating sustained profitability growth.
- Analyst Growth Outlook: Needham analyst Joshua Reilly maintained a Buy rating on HubSpot, despite cutting the target from $700 to $300, emphasizing the company's multiple growth drivers, with total revenue growing 20.4% year-on-year, showcasing strong market potential.
- Positive 2026 Guidance: BTIG analyst Nick Altmann reiterated a Buy rating, citing strength in underlying KPIs, with HubSpot expecting fiscal 2026 revenue between $3.69 billion and $3.7 billion, above the previous estimate of $3.61 billion, reflecting confidence in future growth.
- Customer Base Expansion: By late 2025, HubSpot grew its customer count to 288,706, representing a 16% increase from the prior year, with calculated billings rising 27% to $971.4 million in Q4, indicating the company's ongoing competitiveness and customer appeal.
See More
