Should You Buy HubSpot Inc (HUBS) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
281.530
1 Day change
-11.22%
52 Week Range
881.130
Analysis Updated At
2026/01/29
Not a good buy right now for a beginner long-term investor who wants to act immediately. HUBS is in a clear short-to-medium-term downtrend (bearish moving averages and negative MACD), options flow is strongly put-heavy (bearish/defensive positioning), and Wall Street price targets have been cut materially despite mostly positive ratings. The business fundamentals remain solid, but the current tape/sentiment argues against buying today rather than waiting for trend stabilization.
Technical Analysis
Price/Trend: HUBS closed at 311.5 (below the prior close 317.11) and is trading in a bearish structure with SMA_200 > SMA_20 > SMA_5, signaling persistent downside trend across long/intermediate/short timeframes. Momentum: MACD histogram is negative (-2.406) though ‘negatively contracting’ suggests downside momentum may be weakening, but it is not a confirmed reversal. RSI(6)=35.12 is near oversold territory (weak but not screaming reversal). Levels: Immediate support is S1 ~303.98 (then S2 ~290.39). Price is below the pivot ~325.97, so rallies may face overhead resistance; next resistance levels are ~347.95 and ~361.54. Probabilistic trend (pattern analogs): modest upside bias over a month (+5.53%) but near-term expected moves are small, and the dominant trend remains down.
Intellectia Proprietary Trading Signals
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Options Data
Neutral
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio
Open interest put/call ratio at ~1.0 is roughly neutral, but today’s option volume put/call ratio at 12.62 is extremely skewed to puts, indicating strong bearish speculation and/or heavy hedging demand. Options activity is elevated (today’s volume ~204.96% of 30-day average), and IV is relatively high (30D IV ~52.92; IV percentile 74), which often accompanies heightened uncertainty and risk-off sentiment around the name.
Technical Summary
Sell
10
Buy
4
Positive Catalysts
1) Fundamentals: In 2025/Q3 revenue grew +20.87% YoY with net income +103% YoY and EPS +93.75% YoY—continued profitable scaling. 2) Street thesis: Multiple analysts still highlight durable product expansion and the ability to embed/monetize AI across the platform (several Buy/Overweight/Outperform ratings maintained). 3) Event catalyst: Next earnings (QDEC 2025) on 2026-02-11 after hours could reset expectations if guidance and AI/product adoption trends improve.
Neutral/Negative Catalysts
1) Clear technical downtrend (bearish MA stack; price below pivot), increasing the odds of further near-term downside toward ~304 / ~290 supports. 2) Options sentiment is sharply bearish/defensive (put volume overwhelms calls). 3) Growth-rate concern: multiple notes cite slowing growth and uncertainty on timing to re-accelerate; AI-disruption fears continue to weigh on the multiple. 4) Analyst target cuts and one notable downgrade (Redburn) reinforce the market’s cautious stance.
Financial Performance
Latest reported quarter: 2025/Q3. Revenue rose to $809.518M (+20.87% YoY), net income increased to $16.536M (+103% YoY), and EPS increased to $0.31 (+93.75% YoY). The key blemish was gross margin at 83.51%, down ~1.95% YoY, suggesting some pressure/costs increasing even as profitability improved. Overall: strong growth and improving earnings, but margins are not expanding cleanly across all lines.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend: Ratings are still mostly positive (many Buys/Overweights maintained), but price targets have been cut sharply across firms (e.g., Cantor 775→500, Mizuho 700→550, UBS 700→600, Piper 675→590, Goldman 717→612), reflecting SaaS multiple compression and slower growth expectations. A notable negative shift came from Rothschild & Co Redburn downgrading to Neutral and slashing PT 610→450 on concerns that growth is unlikely to improve materially near-term and AI disruption risk. A more recent counterpoint is BTIG initiating/assuming coverage with a Buy and $500 PT, arguing AI fears are overblown and HubSpot has strong product expansion execution. Wall Street pros: best-in-class platform, durable growth history, credible AI monetization path. Cons: near-term growth deceleration, AI disruption narrative, and valuation/multiple compression pressure.
Influential/political trading: No recent congress trading data available; insider and hedge fund activity flagged as Neutral with no significant recent trends.
Wall Street analysts forecast HUBS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HUBS is 582.08 USD with a low forecast of 450 USD and a high forecast of 800 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
27 Analyst Rating
Wall Street analysts forecast HUBS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HUBS is 582.08 USD with a low forecast of 450 USD and a high forecast of 800 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
24 Buy
3 Hold
0 Sell
Strong Buy
Current: 317.110
Low
450
Averages
582.08
High
800
Current: 317.110
Low
450
Averages
582.08
High
800
Goldman Sachs
Gabriela Borges
Buy
downgrade
$612 -> $517
AI Analysis
2026-01-28
New
Reason
Goldman Sachs
Gabriela Borges
Price Target
$612 -> $517
AI Analysis
2026-01-28
New
downgrade
Buy
Reason
Goldman Sachs analyst Gabriela Borges lowered the firm's price target on HubSpot to $517 from $612 and keeps a Buy rating on the shares. Software M&A activity is expected to accelerate in 2026, driven by compressed public valuations and the structural advantages of software businesses, including distribution, domain expertise, data moats, and brand equity, the analyst tells investors in a research note This could enable value creation through cross-portfolio synergies, acquisitions of top private-market technologies, and leveraging SaaS incumbents at more attractive multiples, the firm says.
UBS
Buy -> Buy
downgrade
$600 -> $450
2026-01-28
New
Reason
UBS
Price Target
$600 -> $450
2026-01-28
New
downgrade
Buy -> Buy
Reason
UBS lowered the firm's price target on HubSpot to $450 from $600 and keeps a Buy rating on the shares.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for HUBS
