Elastic Eliminates Endpoint Pricing for Security XDR, Reduces Costs by 70%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy ESTC?
Elastic announced it is eliminating per-endpoint pricing for Elastic Security XDR. By ending the "endpoint tax", the agentic security operations platform is enabling organizations to achieve world-class protection across their environments while also helping them achieve full endpoint coverage, all while reducing total cost of ownership by up to 70% compared to other platforms, Elastic said in a statement.
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Analyst Views on ESTC
Wall Street analysts forecast ESTC stock price to rise
26 Analyst Rating
16 Buy
10 Hold
0 Sell
Moderate Buy
Current: 49.410
Low
75.00
Averages
101.14
High
130.00
Current: 49.410
Low
75.00
Averages
101.14
High
130.00
About ESTC
Elastic NV is a Netherlands-based data analytics company. The Company’s platform, which is available as both a hosted, managed service across public clouds as well as self-managed software, allows its customers to find insights from large amounts of data and take action. The Company offers three search-powered solutions - Enterprise Search, Observability, and Security - that are built into the platform, which is built on the Elastic Stack, a set of software products that ingest data from any source, in any format, and perform search, analysis, and visualization of that data. The Company helps organizations, their employees, and their customers find what they need, while keeping mission-critical applications running smoothly, and protecting against cyber threats. The Company generates revenue primarily from sales of subscriptions to its platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Elimination of Endpoint Tax: Elastic Security has announced the removal of per-endpoint pricing for its XDR platform, which achieved a 100% protection rating in AV-Comparatives' 2025 Business Security evaluation, thereby reducing total cost of ownership by up to 70% for organizations.
- Comprehensive Protection Capability: By eliminating the endpoint tax, Elastic Security enables organizations to achieve full protection across all assets, preventing security blind spots that budget constraints could create, ensuring no vulnerabilities are left in an increasingly complex AI attack landscape.
- Enhanced User Experience: Elastic Security XDR is integrated into an open SOC platform, providing unified detection, investigation, and response capabilities without the complexity of per-device charges, allowing security teams to manage security incidents more efficiently.
- Industry-Leading Security: The general manager of security at Elastic stated that removing endpoint pricing allows security teams to avoid choosing between comprehensive protection and manageable costs, further solidifying Elastic's leading position in the industry.
See More
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- Declining Sales Trend: Hudson Technologies (HDSN) has experienced a 7.6% annual sales decline over the past two years, with earnings per share falling by 39.1% annually, suggesting its products have failed to meet market demands effectively, posing challenges for future profitability.
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See More
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- Purpose of Disclosure: The primary purpose of these filings is to inform investors about the holdings of major shareholders and their potential impact on corporate governance and strategic direction, thereby aiding market participants in making more informed investment decisions.
- Regulatory Requirements: Under U.S. securities law, any investor holding more than 5% must promptly file a 13D, ensuring that all market participants have access to relevant information and maintaining market fairness.
- Market Impact: The disclosure of 13D filings can influence stock prices and investor confidence, particularly when changes in major shareholder holdings may signal future strategic adjustments or potential acquisitions for the company.
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Reporting Requirements: Any changes in holdings or intentions must be reported through amended filings within a specified timeframe.
Timeframe of Disclosures: The material covers disclosures made from February 26 to March 4, 2026.
Source of Information: The data is sourced from VerityData, indicating its relevance and credibility in tracking these filings.
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- Investment Outlook: Despite challenges, Kettle Hill's purchase of SentinelOne at a price-to-sales ratio lower than that of Palo Alto Networks and CrowdStrike suggests optimism regarding the company's AI-driven cybersecurity platform's potential for positive returns, especially given the increasing demand for cybersecurity in today's tech landscape.
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