Deckers Outdoor Shares Plunge 49% in 2025 Amid Tariff Pressures
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Should l Buy DECK?
Source: Fool
- Stock Price Plunge: Deckers Outdoor's shares fell 49% in 2025, primarily due to tariffs on imported products from Asia, forcing the company to cautiously raise prices and impacting its market competitiveness.
- Sales Growth Slowdown: For the quarter ending September 30, 2025, Deckers reported net sales of $1.4 billion, reflecting only a 9% year-over-year increase compared to over 20% growth the previous year, indicating a slowdown amid challenging economic conditions.
- Investor Confidence Decline: With tariff issues persisting, investor expectations for Deckers' future growth have diminished, leading to a drop in stock attractiveness as its P/E ratio fell to 16, below the S&P 500 average.
- Potential Rebound Opportunity: Despite challenges, Deckers retains strong brands like Hoka and Ugg, and if economic conditions improve or tariffs are lifted, the stock could rebound, making it a point of interest for long-term investors.
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Analyst Views on DECK
Wall Street analysts forecast DECK stock price to rise
20 Analyst Rating
8 Buy
9 Hold
3 Sell
Hold
Current: 105.260
Low
90.00
Averages
124.00
High
161.00
Current: 105.260
Low
90.00
Averages
124.00
High
161.00
About DECK
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. Its segments include UGG brand, HOKA brand and Other brands. The UGG brand segment provides premium footwear, apparel and accessories. The HOKA brand segment’s products include running, trail, hiking, fitness, and lifestyle footwear offerings, as well as select apparel and accessories. Its Other brands segment consists of Teva brand, AHNU brand, and Koolaburra brand. Its Teva brand includes a variety of footwear options, from classic sandals and shoes to boots. The Koolaburra brand is a casual footwear fashion line that uses plush materials. Its AHNU brand’s footwear products fuse high-performance technology for everyday wear. Its portfolio of brands includes UGG, HOKA, Teva, and AHNU. It sells its products through domestic and international retailers and international distributors in its wholesale channel.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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