DECK Should I Buy
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Deckers Outdoor Corp (DECK) is a good buy for a beginner investor with a long-term horizon and $50,000-$100,000 available for investment. Despite short-term technical weakness, the company has strong financial performance, positive analyst sentiment, and robust growth in its key brands, UGG and HOKA. The stock's oversold RSI and potential for recovery make it an attractive entry point for long-term gains.
The MACD histogram is -1.734, indicating bearish momentum, while the RSI is at 17.414, signaling the stock is oversold. Moving averages are converging, suggesting potential for a trend reversal. The stock is trading near its support level of 108.854, with resistance at 120.772.
Analysts have upgraded the stock, with multiple firms raising price targets and highlighting strong sales growth in UGG and HOKA brands.
The company delivered a strong Q3 beat, with revenue up 7.14% YoY and EPS up 11.00% YoY.
Raised guidance and reliable forecasting by management.
Insiders are selling, with a 781.80% increase in selling activity over the last month.
Gross margin dropped slightly by -0.85% YoY, and Q4 guidance appears soft.
The stock is currently in a short-term downtrend, with bearish technical indicators.
In Q3 2026, Deckers Outdoor reported revenue growth of 7.14% YoY to $1.96 billion, net income growth of 5.34% YoY to $481.15 million, and EPS growth of 11.00% YoY to $3.33. However, gross margin declined slightly by -0.85% YoY to 59.84%.
Analysts are broadly positive on DECK, with recent upgrades from Argus to Buy and multiple firms raising price targets (e.g., UBS to $161, Barclays to $143, and Stifel to $140). Analysts cite strong sales growth, balanced execution, and raised guidance as key drivers of optimism.
