Cirrus Logic Launches New Family of Industrial Imaging Integrated Circuits
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Should l Buy CRUS?
Cirrus Logic announced the launch of a new family of industrial imaging integrated circuits designed for high-precision scanning systems. This expands Cirrus Logic's industrial portfolio and delivers a high-performance, highly integrated analog front-end solution for multi-function printers, scanners, and advanced industrial imaging platforms. Designed for applications ranging from office and home scanners to industrial flatbed systems and machine vision scanning platforms, the new imaging ICs capture and process LED reflections from scanned objects to produce accurate digital representations. This product family supports multi-lens and multi-channel scanning architectures used across a wide range of industrial and commercial imaging systems.
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Analyst Views on CRUS
Wall Street analysts forecast CRUS stock price to fall
6 Analyst Rating
4 Buy
2 Hold
0 Sell
Moderate Buy
Current: 167.800
Low
95.00
Averages
140.00
High
155.00
Current: 167.800
Low
95.00
Averages
140.00
High
155.00
About CRUS
Cirrus Logic, Inc. is a provider of low-power, high-precision mixed-signal processing solutions that enhance user experience in mobile and consumer applications. Its product line categories are Audio and High-Performance Mixed-Signal (HPMS). It is a supplier of low-power, low-latency, high-precision audio components that are used in a variety of applications, including smartphones, laptops, tablets, virtual reality/augmented reality headsets, wearables, home theater systems, automotive entertainment systems and professional audio systems. Additionally, its SoundClear technology consists of a broad portfolio of tools, software and algorithms that help to differentiate its customers’ products by improving the user experience with features such as louder, high-fidelity sound, high-quality audio playback, voice capture, and hearing augmentation. Its portfolio of HPMS products includes camera controllers for automatic focus and optical image stabilization and haptic and sensing solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
KeyBanc Raises Cirrus Logic Price Target Amid Mixed Outlook
- Price Target Increase: KeyBanc Capital Markets raised Cirrus Logic's price target from $150 to $175, reflecting analysts' optimistic expectations for the company's future performance, even as shares remained little changed in premarket trading.
- iPhone Demand Impact: Analyst John Vinh noted that while positive iPhone demand and build trends should support near-term estimates, the staggered launch of the iPhone 18 is likely to result in negative year-over-year growth in the second half of 2026, which could impact overall company performance.
- Long-Term Growth Potential: Vinh emphasized that Cirrus Logic remains well-positioned for content growth with Apple, while the SoundWire opportunity in the PC notebook market is expected to become a sustainable revenue source, potentially reaching 10% of total revenues.
- Overweight Rating Maintained: Despite facing short-term challenges, Vinh reiterated his Overweight rating on Cirrus Logic, indicating a positive outlook for the company's performance in the long term, particularly in the growth potential within the smartphone and PC sectors.
See More
Apple Faces Challenges and Opportunities in the AI Era
- AI Strategy Shift: Apple has struck a multi-year deal with Google to utilize Gemini AI for a revamped Siri, which could impact user data privacy as Apple pays around $20 billion annually to maintain Google's default search engine status, necessitating careful management to avoid negative implications for its core business.
- Mixed Market Response: Apple's slow progress in AI updates has raised consumer skepticism, despite plans to launch Apple Intelligence in 2024 with features like image generation and text rewriting, potentially affecting its competitive edge in the market.
- Capital Expenditure Control: Unlike rivals such as Amazon and Microsoft, which are committing hundreds of billions annually to AI infrastructure, Apple has kept its capital expenditures in check, a strategy that reduces short-term risks but places it at a disadvantage in generative AI.
- Privacy and Technology Balance: CEO Tim Cook has emphasized that privacy is a
See More
Apple Expands American Manufacturing Program with New Partners
- New Partners Join: Apple Inc. has announced the addition of Bosch, Cirrus Logic, TDK, and Qnity Electronics to its American Manufacturing Program, aiming to enhance domestic supply chains through increased critical component production, which is expected to create numerous jobs in the U.S.
- Investment and Capacity Boost: Apple plans to invest $400 million in new programs by 2030, which will enhance manufacturing capabilities in the U.S. and enable TDK to manufacture sensors in the U.S. for the first time, further solidifying their long-term partnership with Apple.
- Deepening Technological Collaboration: Apple is collaborating with Bosch and TSMC to produce integrated circuits in Washington state, which are essential for key features like Crash Detection and Activity Tracking in Apple products, demonstrating Apple's ongoing commitment to technological innovation.
- Educational and Training Support: The Apple Manufacturing Academy launched in Detroit has already supported nearly 150 small and medium-sized manufacturers by providing training in AI and smart manufacturing, further driving modernization and technological upgrades in the U.S. manufacturing sector.
See More
Apple Expands U.S. Manufacturing Partnerships with New Suppliers
- Increased Manufacturing Partnerships: Apple has announced the addition of new partners including Qnity Electronics, Cirrus Logic, Bosch, and TDK to its American Manufacturing Program, planning to invest $400 million by 2030, which enhances its supply chain localization and strengthens U.S. manufacturing competitiveness.
- Strategic Investment Commitment: Apple's commitment to invest $500 billion in 2025, with an additional $100 billion, underscores its long-term dedication to the U.S. market, aiming to mitigate supply chain risks and enhance brand image through localized production.
- Critical Component Supply: Qnity's involvement highlights its importance in the semiconductor supply chain, as Apple relies on its specialized chemicals and materials, ensuring a stronger partnership with TSMC and enhancing Apple's competitive edge in chip manufacturing.
- Enhanced Market Competitiveness: Qnity's stock remains cheaper compared to its main rival Entegris, trading at less than 32 times earnings estimates, indicating strong future earnings growth potential, with Apple's backing further solidifying its market position.
See More
Apple Collaborates with Cirrus Logic on Semiconductor Technologies
- New Technology Partnership: Apple is collaborating with Cirrus Logic and GlobalFoundries to develop new semiconductor process technologies at the Malta, New York facility, which is expected to drive innovation in Face ID systems and enhance Apple's product competitiveness.
- Investment Plan: Apple plans to invest $400 million through its American Manufacturing Program (AMP) by 2030, supporting new members like Cirrus Logic, Bosch, TDK, and Qnity Electronics, thereby strengthening domestic manufacturing capabilities.
- Positive Market Reaction: Cirrus Logic's stock surged over 7% following Apple's announcement, indicating optimistic market sentiment regarding the new technology and future growth potential, reflecting investor confidence in the company's prospects.
- Long-Term Outlook: Analysts predict that the new technology will mature by 2028, with Cirrus Logic potentially contributing $1 of new content across Apple phone SKUs in 2027, suggesting that this partnership will yield long-term strategic benefits for both parties.
See More
Cirrus Logic Stock Rises 7.2% Following Apple's Inclusion of Company in U.S. Manufacturing Initiative with $400 Million Investment
- CIRRUS LOGICS Stock Performance: CIRRUS LOGICS shares increased by 7.2% following positive market reactions.
- Apple's Investment Announcement: Apple has added CIRRUS LOGICS and other companies to its U.S. manufacturing program, committing to invest $400 million.
See More
KeyBanc Raises Cirrus Logic Price Target Amid Mixed Outlook
- Price Target Increase: KeyBanc Capital Markets raised Cirrus Logic's price target from $150 to $175, reflecting analysts' optimistic expectations for the company's future performance, even as shares remained little changed in premarket trading.
- iPhone Demand Impact: Analyst John Vinh noted that while positive iPhone demand and build trends should support near-term estimates, the staggered launch of the iPhone 18 is likely to result in negative year-over-year growth in the second half of 2026, which could impact overall company performance.
- Long-Term Growth Potential: Vinh emphasized that Cirrus Logic remains well-positioned for content growth with Apple, while the SoundWire opportunity in the PC notebook market is expected to become a sustainable revenue source, potentially reaching 10% of total revenues.
- Overweight Rating Maintained: Despite facing short-term challenges, Vinh reiterated his Overweight rating on Cirrus Logic, indicating a positive outlook for the company's performance in the long term, particularly in the growth potential within the smartphone and PC sectors.
See More
Apple Faces Challenges and Opportunities in the AI Era
- AI Strategy Shift: Apple has struck a multi-year deal with Google to utilize Gemini AI for a revamped Siri, which could impact user data privacy as Apple pays around $20 billion annually to maintain Google's default search engine status, necessitating careful management to avoid negative implications for its core business.
- Mixed Market Response: Apple's slow progress in AI updates has raised consumer skepticism, despite plans to launch Apple Intelligence in 2024 with features like image generation and text rewriting, potentially affecting its competitive edge in the market.
- Capital Expenditure Control: Unlike rivals such as Amazon and Microsoft, which are committing hundreds of billions annually to AI infrastructure, Apple has kept its capital expenditures in check, a strategy that reduces short-term risks but places it at a disadvantage in generative AI.
- Privacy and Technology Balance: CEO Tim Cook has emphasized that privacy is a
See More
Apple Expands American Manufacturing Program with New Partners
- New Partners Join: Apple Inc. has announced the addition of Bosch, Cirrus Logic, TDK, and Qnity Electronics to its American Manufacturing Program, aiming to enhance domestic supply chains through increased critical component production, which is expected to create numerous jobs in the U.S.
- Investment and Capacity Boost: Apple plans to invest $400 million in new programs by 2030, which will enhance manufacturing capabilities in the U.S. and enable TDK to manufacture sensors in the U.S. for the first time, further solidifying their long-term partnership with Apple.
- Deepening Technological Collaboration: Apple is collaborating with Bosch and TSMC to produce integrated circuits in Washington state, which are essential for key features like Crash Detection and Activity Tracking in Apple products, demonstrating Apple's ongoing commitment to technological innovation.
- Educational and Training Support: The Apple Manufacturing Academy launched in Detroit has already supported nearly 150 small and medium-sized manufacturers by providing training in AI and smart manufacturing, further driving modernization and technological upgrades in the U.S. manufacturing sector.
See More
Apple Expands U.S. Manufacturing Partnerships with New Suppliers
- Increased Manufacturing Partnerships: Apple has announced the addition of new partners including Qnity Electronics, Cirrus Logic, Bosch, and TDK to its American Manufacturing Program, planning to invest $400 million by 2030, which enhances its supply chain localization and strengthens U.S. manufacturing competitiveness.
- Strategic Investment Commitment: Apple's commitment to invest $500 billion in 2025, with an additional $100 billion, underscores its long-term dedication to the U.S. market, aiming to mitigate supply chain risks and enhance brand image through localized production.
- Critical Component Supply: Qnity's involvement highlights its importance in the semiconductor supply chain, as Apple relies on its specialized chemicals and materials, ensuring a stronger partnership with TSMC and enhancing Apple's competitive edge in chip manufacturing.
- Enhanced Market Competitiveness: Qnity's stock remains cheaper compared to its main rival Entegris, trading at less than 32 times earnings estimates, indicating strong future earnings growth potential, with Apple's backing further solidifying its market position.
See More
Apple Collaborates with Cirrus Logic on Semiconductor Technologies
- New Technology Partnership: Apple is collaborating with Cirrus Logic and GlobalFoundries to develop new semiconductor process technologies at the Malta, New York facility, which is expected to drive innovation in Face ID systems and enhance Apple's product competitiveness.
- Investment Plan: Apple plans to invest $400 million through its American Manufacturing Program (AMP) by 2030, supporting new members like Cirrus Logic, Bosch, TDK, and Qnity Electronics, thereby strengthening domestic manufacturing capabilities.
- Positive Market Reaction: Cirrus Logic's stock surged over 7% following Apple's announcement, indicating optimistic market sentiment regarding the new technology and future growth potential, reflecting investor confidence in the company's prospects.
- Long-Term Outlook: Analysts predict that the new technology will mature by 2028, with Cirrus Logic potentially contributing $1 of new content across Apple phone SKUs in 2027, suggesting that this partnership will yield long-term strategic benefits for both parties.
See More
Cirrus Logic Stock Rises 7.2% Following Apple's Inclusion of Company in U.S. Manufacturing Initiative with $400 Million Investment
- CIRRUS LOGICS Stock Performance: CIRRUS LOGICS shares increased by 7.2% following positive market reactions.
- Apple's Investment Announcement: Apple has added CIRRUS LOGICS and other companies to its U.S. manufacturing program, committing to invest $400 million.
See More
