Chipotle Brings Back Honey Chicken, Expands to Multiple Countries
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy CMG?
Source: seekingalpha
- Limited-Time Menu Return: Chipotle announced the return of Honey Chicken on April 28, expanding its availability across the U.S., Canada, the U.K., France, and Germany, which is expected to attract a large customer base and enhance brand visibility.
- Product Innovation: The Honey Chicken features freshly grilled chicken, smoky chipotle peppers, and honey, becoming the best-selling limited-time offering in 2025, and will also be available in a High Protein Cup format to cater to health-conscious consumers.
- Marketing Strategy: Chipotle aims to boost online orders by offering a $0 delivery fee from April 28 to May 11, enhancing customer loyalty and driving sales growth through this promotional initiative.
- Positive Consumer Feedback: The Honey Chicken received the highest sensory test scores during earlier trials, indicating strong market appeal, with Chipotle's CMO noting that customer demand for its return was immediate, further solidifying brand loyalty.
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Analyst Views on CMG
Wall Street analysts forecast CMG stock price to rise
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 36.050
Low
35.00
Averages
45.95
High
56.00
Current: 36.050
Low
35.00
Averages
45.95
High
56.00
About CMG
Chipotle Mexican Grill, Inc. is a restaurant company. The Company develops and operates restaurants that serve a menu of burritos, burrito bowls, quesadillas, tacos, and salads, made using fresh ingredients. The Company operates approximately 3839 restaurants in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates. It owns and operates all its restaurants in North America and Europe. The Company is focused in serving sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Its menu includes Burrito, Burrito Bowl, Lifestyle Bowl, Quesadilla, Salad, Tacos, Kid’s Meal, Chips and Sides, and Build your Own (digital only). It also includes Raymonte’s Chicken Bowl, The Mr. Fantasy Burrito, Carne Asada, Build-Your-Own Chipotle, catering and group order. Its subsidiaries include Chipotle Mexican Grill Canada Corp., Chipotle Mexican Grill France SAS, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Chipotle Brings Back Honey Chicken, Expands to Multiple Countries
- Limited-Time Menu Return: Chipotle announced the return of Honey Chicken on April 28, expanding its availability across the U.S., Canada, the U.K., France, and Germany, which is expected to attract a large customer base and enhance brand visibility.
- Product Innovation: The Honey Chicken features freshly grilled chicken, smoky chipotle peppers, and honey, becoming the best-selling limited-time offering in 2025, and will also be available in a High Protein Cup format to cater to health-conscious consumers.
- Marketing Strategy: Chipotle aims to boost online orders by offering a $0 delivery fee from April 28 to May 11, enhancing customer loyalty and driving sales growth through this promotional initiative.
- Positive Consumer Feedback: The Honey Chicken received the highest sensory test scores during earlier trials, indicating strong market appeal, with Chipotle's CMO noting that customer demand for its return was immediate, further solidifying brand loyalty.
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- Acquisition Context: In November 2024, Blackstone acquired Jersey Mike's for an enterprise value of $8 billion, which included an earn-out provision that requires full payment after the company opens its 4,000th location, reflecting its ambitious expansion plans.
- Financial Performance: Despite reporting nearly $310 million in revenue for 2025, a 10.6% increase year-over-year, net income fell from nearly $239 million in 2024 to approximately $184 million, highlighting pressures in a high-inflation and labor-shortage environment.
- Expansion Outlook: Jersey Mike's grew its locations by 8% in 2025, with CEO Charlie Morrison stating that the brand could potentially double its U.S. locations and expand internationally, further boosting investor confidence in its future growth prospects.
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Survey Reveals Shift in Fast Food Value Perception Among Americans
- Shift to Luxury Perception: A recent Lending Tree survey indicates that 78% of consumers now view fast food as a luxury, particularly among those earning less than $30,000 annually, where 71% share this sentiment, highlighting the economic pressures reshaping consumer perceptions.
- Changing Consumer Choices: While 67% of respondents believe fast food should be cheaper than home-cooked meals, 75% report that it is not, with 46% stating fast food prices are comparable to local sit-down restaurants, indicating a crisis in value perception within the fast food industry.
- McDonald's Response Strategy: McDonald's CEO acknowledged the brand's value perception issues and introduced an everyday affordable price menu along with a $2.99 Snack Wrap to address consumer price sensitivity, aiming to enhance brand image and drive sales.
- Diverse Competitor Strategies: Chipotle and Taco Bell have adopted different approaches; Chipotle refuses to implement a $1 menu, emphasizing the value of its offerings, while Taco Bell launched its Luxe Value Menu, providing premium items at lower price points to attract a broader customer base.
See More
Chipotle Mexican Grill Q1 Same-Store Sales Likely to Exceed Expectations
- Sales Outlook Positive: Chipotle Mexican Grill's Q1 same-store sales are expected to slightly exceed consensus estimates, indicating strong performance amid recovering consumer demand, which could drive stock price appreciation.
- Market Response Favorable: This upward revision in sales expectations may bolster investor confidence in Chipotle, particularly as the restaurant industry rebounds, further solidifying its market position.
- Competitive Advantage Evident: With increasing consumer preference for healthier fast-food options, Chipotle's brand positioning and menu innovations may allow it to stand out in a competitive market, attracting more customers.
- Optimistic Future Outlook: The strong performance in Q1 lays a foundation for future growth, potentially prompting management to provide more positive guidance in upcoming earnings reports.
See More
RBC Lowers Target Price for Chipotle Mexican Grill Inc. to $45 from $50
- Chipotle Price Adjustment: Chipotle Mexican Grill has reduced its target price from $50 to $45.
- Market Impact: This price cut reflects changes in market conditions and expectations for the company's performance.
See More
Chipotle Launches Hockey Jersey BOGO Promotion for Stanley Cup Playoffs
- Promotion Return: Chipotle is bringing back its sixth annual Hockey Jersey BOGO promotion during the 2026 Stanley Cup Playoffs, allowing customers wearing hockey jerseys to receive a buy-one-get-one offer at participating locations, thereby strengthening the brand's connection to the hockey community.
- Limited Edition Jerseys: For the first time, Chipotle is releasing a limited-edition hockey jersey, with only 75 available through the Chipotle Rewards Exchange, showcasing the brand's commitment to hockey culture while providing loyal customers with a unique brand experience.
- Community Support: Chipotle has contributed over $190,000 to hockey organizations across North America through hockey-related fundraisers, including more than $52,000 raised in 2025 alone, demonstrating the brand's ongoing commitment to grassroots hockey development.
- Brand Partnership: This promotion extends Chipotle's partnership with the National Hockey League (NHL), reinforcing the brand's engagement with players and fans, and enhancing its influence within hockey culture.
See More
Chipotle Brings Back Honey Chicken, Expands to Multiple Countries
- Limited-Time Menu Return: Chipotle announced the return of Honey Chicken on April 28, expanding its availability across the U.S., Canada, the U.K., France, and Germany, which is expected to attract a large customer base and enhance brand visibility.
- Product Innovation: The Honey Chicken features freshly grilled chicken, smoky chipotle peppers, and honey, becoming the best-selling limited-time offering in 2025, and will also be available in a High Protein Cup format to cater to health-conscious consumers.
- Marketing Strategy: Chipotle aims to boost online orders by offering a $0 delivery fee from April 28 to May 11, enhancing customer loyalty and driving sales growth through this promotional initiative.
- Positive Consumer Feedback: The Honey Chicken received the highest sensory test scores during earlier trials, indicating strong market appeal, with Chipotle's CMO noting that customer demand for its return was immediate, further solidifying brand loyalty.
See More
Jersey Mike's Confidentially Files for IPO Amid Growth Prospects
- IPO Announcement: Jersey Mike's disclosed in a press release today that it has confidentially filed for an initial public offering (IPO), aiming to raise $1 billion at a $12 billion valuation, indicating strong market potential.
- Acquisition Context: In November 2024, Blackstone acquired Jersey Mike's for an enterprise value of $8 billion, which included an earn-out provision that requires full payment after the company opens its 4,000th location, reflecting its ambitious expansion plans.
- Financial Performance: Despite reporting nearly $310 million in revenue for 2025, a 10.6% increase year-over-year, net income fell from nearly $239 million in 2024 to approximately $184 million, highlighting pressures in a high-inflation and labor-shortage environment.
- Expansion Outlook: Jersey Mike's grew its locations by 8% in 2025, with CEO Charlie Morrison stating that the brand could potentially double its U.S. locations and expand internationally, further boosting investor confidence in its future growth prospects.
See More
Survey Reveals Shift in Fast Food Value Perception Among Americans
- Shift to Luxury Perception: A recent Lending Tree survey indicates that 78% of consumers now view fast food as a luxury, particularly among those earning less than $30,000 annually, where 71% share this sentiment, highlighting the economic pressures reshaping consumer perceptions.
- Changing Consumer Choices: While 67% of respondents believe fast food should be cheaper than home-cooked meals, 75% report that it is not, with 46% stating fast food prices are comparable to local sit-down restaurants, indicating a crisis in value perception within the fast food industry.
- McDonald's Response Strategy: McDonald's CEO acknowledged the brand's value perception issues and introduced an everyday affordable price menu along with a $2.99 Snack Wrap to address consumer price sensitivity, aiming to enhance brand image and drive sales.
- Diverse Competitor Strategies: Chipotle and Taco Bell have adopted different approaches; Chipotle refuses to implement a $1 menu, emphasizing the value of its offerings, while Taco Bell launched its Luxe Value Menu, providing premium items at lower price points to attract a broader customer base.
See More
Chipotle Mexican Grill Q1 Same-Store Sales Likely to Exceed Expectations
- Sales Outlook Positive: Chipotle Mexican Grill's Q1 same-store sales are expected to slightly exceed consensus estimates, indicating strong performance amid recovering consumer demand, which could drive stock price appreciation.
- Market Response Favorable: This upward revision in sales expectations may bolster investor confidence in Chipotle, particularly as the restaurant industry rebounds, further solidifying its market position.
- Competitive Advantage Evident: With increasing consumer preference for healthier fast-food options, Chipotle's brand positioning and menu innovations may allow it to stand out in a competitive market, attracting more customers.
- Optimistic Future Outlook: The strong performance in Q1 lays a foundation for future growth, potentially prompting management to provide more positive guidance in upcoming earnings reports.
See More
RBC Lowers Target Price for Chipotle Mexican Grill Inc. to $45 from $50
- Chipotle Price Adjustment: Chipotle Mexican Grill has reduced its target price from $50 to $45.
- Market Impact: This price cut reflects changes in market conditions and expectations for the company's performance.
See More
Chipotle Launches Hockey Jersey BOGO Promotion for Stanley Cup Playoffs
- Promotion Return: Chipotle is bringing back its sixth annual Hockey Jersey BOGO promotion during the 2026 Stanley Cup Playoffs, allowing customers wearing hockey jerseys to receive a buy-one-get-one offer at participating locations, thereby strengthening the brand's connection to the hockey community.
- Limited Edition Jerseys: For the first time, Chipotle is releasing a limited-edition hockey jersey, with only 75 available through the Chipotle Rewards Exchange, showcasing the brand's commitment to hockey culture while providing loyal customers with a unique brand experience.
- Community Support: Chipotle has contributed over $190,000 to hockey organizations across North America through hockey-related fundraisers, including more than $52,000 raised in 2025 alone, demonstrating the brand's ongoing commitment to grassroots hockey development.
- Brand Partnership: This promotion extends Chipotle's partnership with the National Hockey League (NHL), reinforcing the brand's engagement with players and fans, and enhancing its influence within hockey culture.
See More
