Candy Crush Celebrates Player Achievements with Lisa Rinna as Coach for 2025 Unwrapped
Written by Emily J. Thompson, Senior Investment Analyst
Source: PRnewswire
- Player Celebration: Candy Crush's 2025 Unwrapped event, featuring Lisa Rinna, encourages players to share their personal game stats, enhancing community engagement and showcasing the game's global impact.
- Social Media Interaction: Lisa Rinna actively engages with players on Instagram, sharing their achievements and attracting hundreds of participants, which strengthens the brand's connection with its user base.
- Offline Event: Candy Crush will unveil a 10-foot candy jar outside the Wrigley Building in Chicago, showcasing the average number of candies collected every second in 2025, expected to draw significant foot traffic and boost brand visibility.
- Market Strategy: This event serves not only as a celebration of players but also as a crucial initiative for Candy Crush to promote its mission of 'Making the World Playful' globally, further solidifying its leadership in the mobile gaming market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
