Apple's Foldable iPhone on Track for September Launch
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy AAPL?
Source: seekingalpha
- Launch Progress Confirmation: Morgan Stanley analyst Erik Woodring indicated that Apple's foldable iPhone is on track for a September 2026 launch, with no signs of delays thus far, which helps maintain market confidence in Apple's product pipeline.
- Engineering Validation Testing: The Engineering Validation Testing (EVT) for the foldable iPhone has recently commenced, and despite some engineering challenges, Woodring believes Apple can resolve these issues before mass production begins in the summer, ensuring timely delivery.
- Market Expectations and Targets: Woodring maintains an Overweight rating on Apple with a $315 price target, reflecting optimism about Apple's future performance, particularly in the growing foldable phone market.
- Supply Chain Stability: While reports suggest complex engineering issues with the foldable iPhone, Morgan Stanley's supply chain checks show no adjustments in component orders, further supporting the likelihood of an on-time launch and boosting investor confidence in Apple's innovation capabilities.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 253.500
Low
239.00
Averages
306.89
High
350.00
Current: 253.500
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Revenue Growth Analysis: According to UBS, Apple's (AAPL) App Store revenue increased by 7% year-over-year in Q1 2026, although the growth was only about 80 basis points higher than the previous quarter, indicating a slowdown in momentum.
- FX Impact: On a foreign exchange neutral basis, the App Store's growth was approximately 5% in Q1 2026, consistent with Q4 2025, highlighting the significant supportive role of FX factors on revenue.
- Future Outlook: Looking ahead to the June 2026 quarter, Apple's revenue growth expectation is around 12%, essentially unchanged from the previous quarter, indicating stability in future growth despite increasing competitive pressures.
- Regional Performance Disparity: The App Store revenue in the U.S. was essentially flat year-over-year, down roughly 320 basis points, while the rest of the world saw about 11% year-over-year growth, showcasing strong performance in international markets.
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- Engineering Challenges: Despite reports of complex engineering issues potentially delaying the foldable iPhone by months, Bloomberg indicates that it remains on track for a September launch alongside the iPhone 18 Pro and Pro Max, showcasing Apple's resilience in technology development.
- Market Reaction: Following the delay news, Apple shares fell over 4% but have since recovered, reflecting market confidence in Apple's long-term prospects, even as short-term supply constraints may arise.
- Product Launch Strategy: The foldable iPhone is set to launch simultaneously with the iPhone 18 Pro series, and while initial supply may be limited, this strategy aims to enhance consumer demand and bolster brand image.
- Industry Impact: The launch of Apple's foldable iPhone is expected to significantly impact the smartphone market, particularly in the premium segment, likely prompting competitors to accelerate the development of similar products, thereby altering the market landscape.
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- Strong Analyst Support: Among the 57 analysts covering Palo Alto Networks, 45 rate it as buy or strong buy, while 42 out of 56 analysts rate CrowdStrike similarly, indicating widespread market optimism towards both companies.
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- Launch Progress Confirmation: Morgan Stanley analyst Erik Woodring indicated that Apple's foldable iPhone is on track for a September 2026 launch, with no signs of delays thus far, which helps maintain market confidence in Apple's product pipeline.
- Engineering Validation Testing: The Engineering Validation Testing (EVT) for the foldable iPhone has recently commenced, and despite some engineering challenges, Woodring believes Apple can resolve these issues before mass production begins in the summer, ensuring timely delivery.
- Market Expectations and Targets: Woodring maintains an Overweight rating on Apple with a $315 price target, reflecting optimism about Apple's future performance, particularly in the growing foldable phone market.
- Supply Chain Stability: While reports suggest complex engineering issues with the foldable iPhone, Morgan Stanley's supply chain checks show no adjustments in component orders, further supporting the likelihood of an on-time launch and boosting investor confidence in Apple's innovation capabilities.
See More
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- Significant Sales Growth: Apple's iPhone sales have increased by 26% year-over-year, indicating strong consumer demand for the new iPhone 17, particularly with the base model driving substantial growth in overall performance.
- Strong High-End Performance: Sales of the iPhone 17 were nearly 20% higher than those of the iPhone 16 during the same launch period, reflecting consumers' willingness to upgrade and highlighting the contribution of high-end Pro models to this growth.
- Rising Average Selling Prices: The average selling price of iPhones has risen approximately 7% year-over-year, indicating an improved product mix and sustained popularity of higher-priced models, which further enhances the company's profitability.
- China Market Boost: With approximately 20% growth in the Chinese market, Apple has seen significant performance improvements, demonstrating that despite increasing competition, the core product remains in strong demand.
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