Apple vs. Amazon: Stock Growth and Market Share Comparison
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Should l Buy AAPL?
Source: Fool
- Apple's Brand Advantage: Apple's brand moat has led to an average net profit margin of 25.5% over the past five years, continuously attracting consumers through exceptional user experience and product quality, thereby solidifying its competitive market position.
- Revenue Growth Challenges: Despite having over 2 billion products installed, Apple's revenue growth from fiscal 2022 to 2025 is only projected at a compound annual rate of 1.8%, indicating limited market expansion opportunities and constrained future growth potential.
- Amazon's Market Leadership: Amazon's digital advertising revenue reached $17.7 billion in Q3 2025, a notable 24% year-over-year increase, highlighting its significant position in the rapidly growing market and further solidifying its market leadership.
- Future Growth Expectations: Analysts forecast Amazon's revenue to rise at a compound annual growth rate of 11.5% between 2024 and 2027, reflecting strong performance in multiple growth markets and enhancing its investment appeal.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Historic Milestone: Apple officially turns 50 today, evolving from a garage startup in 1976 to a tech giant with a market capitalization of $3.75 trillion, making it the second-largest company globally, just behind Nvidia.
- Revenue Growth: In fiscal year 2025, Apple reported record revenue of $416 billion, surpassing the GDP of 176 countries, showcasing its strong influence and sustained growth potential in the global market.
- Product Ecosystem: With 27% of the world's population using its products, Apple boasts the largest user base of any brand, and CEO Tim Cook emphasizes the company's commitment to innovation and user privacy as key drivers for future growth.
- Market Resilience: Despite facing competition and market challenges, Apple's iPhone revenue surged by 23% in Q1 of fiscal 2026, while the recent launch of the MacBook Neo attracted a significant number of first-time buyers, demonstrating its strong market adaptability and brand appeal.
See More
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- Etsy's Sales Struggles: Etsy's gross merchandise sales dropped by 5.3% year-over-year in 2025, indicating a trend of customer loss and profit decline, although Q4 showed a slight recovery of 2.4% when excluding Reverb sales, the overall outlook remains bleak.
- Depop Sale Loss: Etsy sold Depop for $1.2 billion, significantly lower than the $1.625 billion it paid in 2021, highlighting the company's weakened position in market competition, which may affect future investor confidence.
- Nike's Revenue Stagnation: Nike has experienced a -2.27% CAGR over the past three years, indicating a continuous loss of market share; while wholesale revenue grew by 5% year-over-year, direct sales fell by 4%, reflecting overall growth challenges.
- Tesla's Growth Challenges: Tesla's revenue declined by 3% year-over-year in 2025, with a 10% drop in automobile sales; despite exceeding a $1 trillion market cap, a P/E ratio above 300 indicates immediate valuation risks, as long-term growth potential has yet to materialize meaningfully.
See More
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- Nike Revenue Struggles: Nike has experienced a -2.27% CAGR over the past three years, with wholesale revenue up 5% year-over-year but offset by a 4% decline in direct sales, reflecting a loss of market share and casting doubt on future growth prospects.
- Tesla Profitability Risks: Despite Tesla exceeding a $1 trillion market cap, its revenue dipped by 3% year-over-year in 2025, with a 10% decline in automobile sales and a 46% drop in GAAP net income, highlighting significant growth challenges that investors should be wary of.
- Market Sentiment Shift: As these companies face fundamental issues, investors may need to reassess the risks of holding these stocks, especially ahead of their upcoming earnings reports, which could impact stock performance.
See More
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- Apple's Stock Decline: Apple's shares have dropped 8% this year, yet it remains one of the world's dominant tech companies, presenting a fantastic buying opportunity for investors, especially amid a broader market downturn.
- Coca-Cola's Dividend Appeal: Coca-Cola's stock fell 7.3% this month, raising its dividend yield to 2.7%, making it an attractive option for blue-chip investors, particularly during market declines where lower prices lead to higher yields.
- Overall Market Performance: The S&P 500 has declined over 6% this year, providing investors with opportunities to increase their positions in blue-chip stocks, as many stocks are down not due to fundamental issues but rather market sentiment.
- Apple's AI Collaboration: Apple is accelerating its AI development by partnering with Google's Gemini program, which is expected to introduce competitive AI features into its products, thereby enhancing its competitiveness in the tech market.
See More
Investment Opportunities in Blue Chips Amid Market Decline
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- Coca-Cola's Dividend Appeal: Coca-Cola (NYSE: KO) has seen a 7.3% drop in stock price over the past month, currently yielding 2.7% in dividends, and has raised its dividend for 64 consecutive years, showcasing its stable profitability and strong brand influence, with a net margin of 27.4%.
- Market Environment Impact: The S&P 500 has dropped over 6% this year due to factors like the Middle East conflict, providing investors with an opportunity to buy blue-chip stocks at a discount, particularly companies like Apple and Coca-Cola, which remain fundamentally strong despite market pressures.
- Investment Strategy Recommendation: In the current market environment, consider increasing holdings in Apple and Coca-Cola to capitalize on low-price opportunities created by market volatility, especially given Apple's net profit margin of 27% and Coca-Cola's free cash flow of $7.4 billion, indicating resilience amid economic uncertainty.
See More
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- Acquisition Rumors Ignite Market: Amazon's rumored acquisition talks with Globalstar have led to a strong rally in satellite stocks, with Viasat's shares rising nearly 19%, reflecting bullish sentiment in the satellite sector.
- Increased Industry Concentration: If consummated, this deal would significantly enhance Amazon's competitive edge in the low-Earth orbit satellite internet market, further solidifying its position in the tech industry.
- Investor Interest Surges: Although Viasat was not mentioned in the report, the market perceives Amazon's interest in Globalstar as a signal of potential value across all satellite companies, drawing increased investor attention.
- Market Risk Advisory: Despite the strong short-term performance of satellite stocks, the complexities and potential hurdles of large-scale deals (such as Apple's stake in Globalstar) suggest that investors should approach the future of this sector with caution.
See More
