American Honda Reports March Sales of 130,074 Units
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 hours ago
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Should l Buy HMC?
American Honda posted sales of 130,074 units in March, and 336,830 units in the first quarter of 2026, which the company calls "a strong result masked by a YoY comparison to March 2025, when consumers pulled ahead new vehicle purchases in anticipation of the impact of tariffs." Lance Woelfer, Vice President of Auto Sales, American Honda Motor Co., said: "While the comparison to a year ago isn't a good barometer for auto sales as the market saw significant consumer pull-ahead due to incoming tariffs, our sales performance is very strong with the Acura brand up year to date and Honda posting a strong month led by robust sales of both passenger cars and light trucks."
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About HMC
Honda Motor Co Ltd is a Japan-based company principally engaged in the motorcycle business, the automobile business, the financial service business and the life creation business. The Company operates through four business segments. The Motorcycle segment is engaged in the research and development, production and sale of motorcycles, all-terrain vehicles (ATVs), side-by-side vehicles and related parts. The Automobile segment is engaged in the research and development, production and sale of automobiles and related parts. The Financial Service segment is engaged in the sales financing and leasing of its products. The Power Products and Other Business segment is engaged in the research and development, production and sale of power products and related parts.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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