Honda Motor Co Ltd (HMC) is not a good buy for a beginner, long-term investor at this time. The company's financial performance is declining, technical indicators are bearish, and there are no strong positive catalysts to offset the negative sentiment. Additionally, options data and analyst ratings suggest caution.
The technical indicators are bearish. The MACD is below 0 and negatively contracting, the RSI is neutral at 26.041, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 24.27), with resistance at R1: 25.768. The stock has a 60% chance of declining further in the short term.

Japan's improving business conditions and a weaker yen could benefit exporters like Honda in the long term.
Honda and Sony have halted their joint EV development due to significant losses and legal challenges. Rising raw material costs and geopolitical risks are headwinds for the auto industry. Analyst downgrade by Morgan Stanley reflects skepticism about Honda's near-term prospects.
In Q3 2026, Honda's financial performance showed significant declines: Revenue dropped by -4.45% YoY, Net Income fell by -51.08% YoY, EPS decreased by -43.18% YoY, and Gross Margin declined by -5.06%. These trends indicate weakening profitability and growth.
Morgan Stanley downgraded Honda to Equal Weight from Overweight with a reduced price target of 1,600 yen (from 2,000 yen). The analyst cited industry headwinds and the need for time to re-evaluate Honda's automobile business. Suzuki remains the firm's top pick in the sector.