Amazon Plans Superstore Near Chicago, Targeting Walmart's Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 27 2026
0mins
Should l Buy AMZN?
Source: NASDAQ.COM
- New Retail Strategy: Amazon plans to open a 225,000 square-foot superstore near Chicago, expected to offer groceries, consumer goods, and general merchandise, aiming to compete directly with Walmart's supercenters and expand its offline retail presence.
- Competitive Market Pressure: Despite a poor track record in physical retail, having closed 72 Amazon Go and Amazon Fresh stores, this new superstore initiative could be a pivotal strategy for Amazon to seek breakthroughs in a highly competitive market.
- Logistical Advantage: Amazon's robust logistics network enables next-day delivery, which will enhance operational efficiency for the new superstore and potentially attract more Prime members to shop in-store, thereby increasing sales.
- Market Potential: With 84% of U.S. retail spending still occurring offline, representing approximately $6 trillion in market opportunity, Amazon has significant growth potential if it can successfully draw in consumers, potentially boosting its market share.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 210.570
Low
175.00
Averages
280.01
High
325.00
Current: 210.570
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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