Alibaba Launches Quark AI Glasses Starting at ¥3,799 ($536)
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 27 2025
0mins
Should l Buy BABA?
Source: Newsfilter
- Product Launch: Alibaba's Quark AI glasses officially went on sale on Thursday, with the S1 variant starting at ¥3,799 ($536) and the G1 variant priced at ¥1,899, marking a significant step in the company's consumer AI strategy.
- Technology Integration: The device integrates Alibaba's Qwen AI models and connects to the newly launched Qwen app, enabling users to execute tasks via voice control, thereby enhancing user experience and the product's intelligence level.
- Market Competition: Alibaba's smart glasses will compete with domestic rivals such as Xiaomi and Xreal, and although the smart glasses market remains small, shipments are expected to exceed 10 million units by 2026, indicating rapid growth potential.
- User Feedback: The Qwen app achieved 10 million downloads in its first week of public beta, reflecting strong consumer interest in Alibaba's innovations in AI, while also supporting growth in its cloud computing business.
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Analyst Views on BABA
Wall Street analysts forecast BABA stock price to rise
15 Analyst Rating
15 Buy
0 Hold
0 Sell
Strong Buy
Current: 125.460
Low
180.00
Averages
203.09
High
230.00
Current: 125.460
Low
180.00
Averages
203.09
High
230.00
About BABA
Alibaba Group Holding Ltd is an investment holding company mainly engaged in the provision of technology infrastructure and marketing platforms. The Company operates its business through four segments. The Alibaba China E-commerce Group segment is mainly engaged in E-commerce business, including operating Tmall Supermarket and Tmall Global, providing customer management services, product sales, as well as logistics services. It also operates quick commerce business such as Taobao Instant Commerce and Ele.me, as well as the China commerce wholesale business through 1688.com. The Alibaba International Digital Commerce Group segment is mainly engaged in international commerce retail and wholesale business, operating platforms such as AliExpress, Trendyol, Lazada and Alibaba.com. The Cloud Intelligence Group segment mainly provides public and non-public cloud services. The Other segments primarily include the operations of Freshippo, Cainiao, Alibaba Health and other business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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