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BABA Should I Buy

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Intellectia

Should You Buy Alibaba Group Holding Ltd (BABA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
134.120
1 Day change
-1.59%
52 Week Range
192.670
Analysis Updated At
2026/03/05
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Alibaba Group Holding Ltd (BABA) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the stock is oversold based on RSI and hedge funds are increasing their positions, the company's declining net income, EPS, and operating margins, coupled with mixed analyst ratings and a lack of strong trading signals, suggest holding off on immediate investment.

Technical Analysis

The stock is currently oversold with an RSI of 4.194, indicating a potential rebound. However, the MACD is negatively expanding (-2.639), suggesting bearish momentum. Moving averages are converging, signaling indecision in the market. Key support levels are at 132.602 and 126.058, with resistance at 143.195 and 153.788.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
1

Positive Catalysts

  • Hedge funds are significantly increasing their positions (+222.92% last quarter). Alibaba is making strategic moves in AI and cloud services, including hiring top talent and collaborating with major tech firms on chip supply chains.

Neutral/Negative Catalysts

  • Declining financial performance with a -52.12% YoY drop in net income and -53.12% YoY drop in EPS. Analysts have issued mixed ratings, with recent downgrades citing concerns over operating margins and rising liabilities. The MACD indicates bearish momentum, and the stock has been trading downward recently.

Financial Performance

In 2026/Q2, revenue increased by 4.85% YoY to $34.62 billion, but net income dropped by -52.12% YoY to $2.93 billion. EPS fell by -53.12% YoY to $0.15. Gross margin improved slightly to 38.82%, up 1.09% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. Goldman Sachs recently added Alibaba to its APAC Conviction List, but Erste Group and Freedom Capital downgraded the stock to Hold, citing concerns over declining margins and rising capital expenditures. Jefferies and Arete maintain Buy ratings, with price targets of $190 and $225, respectively.

Wall Street analysts forecast BABA stock price to rise
15 Analyst Rating
Wall Street analysts forecast BABA stock price to rise
15 Buy
0 Hold
0 Sell
Strong Buy
Current: 136.290
sliders
Low
180
Averages
203.09
High
230
Current: 136.290
sliders
Low
180
Averages
203.09
High
230
Goldman Sachs
initiated
AI Analysis
2026-03-02
Reason
Goldman Sachs
Price Target
AI Analysis
2026-03-02
initiated
Reason
Goldman Sachs analysts added Alibaba to the firm's APAC Conviction List as part of its monthly update.
Erste Group
Buy
to
Hold
downgrade
2026-02-18
Reason
Erste Group
Price Target
2026-02-18
downgrade
Buy
to
Hold
Reason
Erste Group downgraded Alibaba to Hold from Buy.
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