Wendy's Co Rises on New Promotion Amid Cultural Trends
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 02 Dec 25
Source: Globenewswire
Wendy's Co shares rose by 5.10%, reaching a 5-day high, as the company launched a new 67-cent Frosty promotion tied to the viral '6-7' meme.
This promotion aims to attract younger customers, particularly Gen Z and Gen Alpha, from November 28 to December 7, as Wendy's seeks to boost sales and traffic amid previous financial struggles.
The '6-7' meme has gained popularity, leading to various promotions across the restaurant industry, indicating a broader trend towards meme-based marketing strategies.
Analyst Views on WEN
Wall Street analysts forecast WEN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WEN is 9.39 USD with a low forecast of 8.00 USD and a high forecast of 11.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
20 Analyst Rating
2 Buy
14 Hold
4 Sell
Hold
Current: 7.940
Low
8.00
Averages
9.39
High
11.00
Current: 7.940
Low
8.00
Averages
9.39
High
11.00
About WEN
The Wendy’s Company is primarily engaged in the business of operating, developing and franchising a system of distinctive quick-service restaurants. The Company’s menu includes made-to-order square hamburgers using beef, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator, and the Frosty dessert. Its segments include Wendy’s U.S., Wendy’s International and Global Real Estate & Development. Wendy’s U.S. includes the operation and franchising of its restaurants in the United States. Wendy’s International includes the operation and franchising of its restaurants in countries and territories other than the United States. Global Real Estate & Development includes real estate activity for owned sites and sites leased from third parties, which are leased and/or subleased to franchisees, and also includes its share of the income of its Canadian restaurant real estate joint venture (TimWen). The Company and its franchisees have over 7,000 restaurants worldwide.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
