Tractor Supply Co (TSCO) saw a price increase of 4.47% as it reached a 20-day high.
However, the stock was downgraded from Buy to Hold by Truist Securities, with analyst Scot Ciccarelli citing that sales have consistently fallen short of expectations, indicating weak market demand. The analyst also warned that flat same-store sales in Q4 suggest that 2026 could mark the fourth consecutive year of growth below the 3%-5% target, reflecting increasing competitive pressures. Additionally, the price target was cut from $67 to $55, indicating a cautious outlook on future performance, especially with the upcoming earnings report on January 29, where revenue expectations are set at $15.6 billion and EPS at $2.11, following a trend of missing revenue expectations in 11 of the last 12 quarters.
This downgrade raises concerns about Tractor Supply's ability to meet growth targets, especially in a competitive environment, and investors will be closely watching the upcoming earnings report for any signs of improvement.
Wall Street analysts forecast TSCO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TSCO is 59.82 USD with a low forecast of 6.92 USD and a high forecast of 70.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
20 Analyst Rating
Wall Street analysts forecast TSCO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TSCO is 59.82 USD with a low forecast of 6.92 USD and a high forecast of 70.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Buy
7 Hold
0 Sell
Moderate Buy
Current: 55.140
Low
6.92
Averages
59.82
High
70.00
Current: 55.140
Low
6.92
Averages
59.82
High
70.00
Stephens
Jeff Lick
Equal Weight
downgrade
$59 -> $53
2026-01-22
Reason
Stephens
Jeff Lick
Price Target
$59 -> $53
AI Analysis
2026-01-22
downgrade
Equal Weight
Reason
Stephens analyst Jeff Lick lowered the firm's price target on Tractor Supply to $53 from $59 and keeps an Equal Weight rating on the shares ahead of the company reporting Q4 earnings on Thursday, January 29. Based on Bloomberg Second Measure data, the firm believes Tractor Supply's Q4 revenue growth is 200 to 300 basis points lower than the firm or the Street estimated going into the quarter, the analyst tells investors in a preview.
TD Cowen
Hold
downgrade
$62 -> $55
2026-01-20
Reason
TD Cowen
Price Target
$62 -> $55
2026-01-20
downgrade
Hold
Reason
TD Cowen lowered the firm's price target on Tractor Supply to $55 from $62 and keeps a Hold rating on the shares. The firm adjusted targets in the hardlines group. Planet Fitness is TD's top idea, followed by Home Depot and O'Reilly Automotive.
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Truist
Scot Ciccarelli
Buy -> Hold
downgrade
$67 -> $55
2026-01-16
Reason
Truist
Scot Ciccarelli
Price Target
$67 -> $55
2026-01-16
downgrade
Buy -> Hold
Reason
Truist analyst Scot Ciccarelli downgraded Tractor Supply to Hold from Buy with a price target of $55, down from $67. The firm cut the company's Q4 estimates based on its card data. Tractor's sales have continued to broadly fall short of prior expectations, the analyst tells investors in a research note. Truist thinks 2026 could be another below-algorithm earnings growth for the company. As such, it sees a lack of positive catalysts for the shares.
Citi
Steven Zaccone
Buy
downgrade
$66 -> $61
2026-01-16
Reason
Citi
Steven Zaccone
Price Target
$66 -> $61
2026-01-16
downgrade
Buy
Reason
Citi analyst Steven Zaccone lowered the firm's price target on Tractor Supply to $61 from $66 and keeps a Buy rating on the shares ahead of the Q4 earnings report. The firm cut its Q4 same-store-sales and earnings estimates to reflect "choppy" winter weather and "muted" pet industry trends. However, Citi sees a favorable risk/reward at current share levels.
About TSCO
Tractor Supply Company is a rural lifestyle retailer in the United States. The Company is focused on supplying the needs of recreational farmers and ranchers. It operates retail stores under the names Tractor Supply Company and Petsense by Tractor Supply. Its stores are located in towns outlying various metropolitan markets and in rural communities. It also offers an expanded assortment of products through the Tractor Supply mobile application and online at TractorSupply.com and Petsense.com. The Company's selection of merchandise consists of various product categories, including livestock, equine and agriculture; companion animal; seasonal and recreation; truck, tool, and hardware, and clothing, gift, and decor. Its brands consist of 4health, American Farmworks, Bit & Bridle, Blue Mountain, C.E. Schmidt, Country Lane, Countyline, Country Tuff, Dumor, Farm Table, Groundwork, Huskee, and JobSmart.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
