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TSCO Should I Buy

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Intellectia

Should You Buy Tractor Supply Co (TSCO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
49.620
1 Day change
-1.43%
52 Week Range
63.990
Analysis Updated At
2026/03/06
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Tractor Supply Co (TSCO) is not a strong buy at the moment for a beginner, long-term investor. The stock is facing multiple headwinds, including bearish technical indicators, declining financial performance, and mixed analyst ratings. While hedge funds are buying, insider selling and lack of recent positive news or catalysts suggest caution. Given the investor's preference for long-term growth, it would be prudent to wait for clearer signs of recovery or improved fundamentals before investing.

Technical Analysis

The technical indicators for TSCO are bearish. The MACD histogram is negative (-0.33) and contracting, the RSI is neutral at 29.539, and the moving averages are in a bearish formation (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 49.943), with resistance levels at R1: 53.832 and R2: 55.033. The overall trend suggests further downside risk in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
4

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity, with a 15983.33% increase over the last quarter. Analysts like Piper Sandler and Citi maintain a long-term positive outlook, suggesting the business could recover to a 3%-plus comp growth over time.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 1295.87% increase in selling activity over the last month. Analysts have broadly lowered price targets, citing weak Q4 results, margin pressures, and a challenging consumer environment. The company's guidance for 2026 is below expectations, and there are no recent news-driven catalysts.

Financial Performance

In Q4 2025, revenue increased by 3.31% YoY to $3.898 billion, but net income dropped by 3.81% YoY to $227.4 million. EPS also declined by 2.27% YoY to $0.43, and gross margin fell slightly to 31.86%, down 0.59% YoY. These figures indicate slowing growth and margin pressures.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered their price targets across the board, with the current range between $53 and $61. Ratings are mixed, with some maintaining Buy or Outperform ratings while others have downgraded to Neutral or Hold. Analysts highlight weak Q4 results, pressured consumer spending, and a lack of near-term catalysts as concerns.

Wall Street analysts forecast TSCO stock price to rise
20 Analyst Rating
Wall Street analysts forecast TSCO stock price to rise
13 Buy
7 Hold
0 Sell
Moderate Buy
Current: 50.340
sliders
Low
6.92
Averages
59.82
High
70
Current: 50.340
sliders
Low
6.92
Averages
59.82
High
70
Mizuho
Outperform
to
NULL
downgrade
$65 -> $58
AI Analysis
2026-01-30
Reason
Mizuho
Price Target
$65 -> $58
AI Analysis
2026-01-30
downgrade
Outperform
to
NULL
Reason
Mizuho lowered the firm's price target on Tractor Supply to $58 from $65 and keeps an Outperform rating on the shares post the earnings call. The firm says management's tone changed with the "rural economy resistance narrative fading." Tractor Supply also highlighted incremental promotional activity, the analyst tells investors in a research note. Mizuho lowered estimates post the earnings print.
Goldman Sachs
Buy
downgrade
$67 -> $59
2026-01-30
Reason
Goldman Sachs
Price Target
$67 -> $59
2026-01-30
downgrade
Buy
Reason
Goldman Sachs lowered the firm's price target on Tractor Supply to $59 from $67 and keeps a Buy rating on the shares. Tractor Supply's Q4 EPS missed consensus estimates and guidance for 2026 was below Street expectations, the analyst tells investors in a research note. The company expects a pressured consumer environment, modest same-store sales growth of 1%-3% supported by initiatives like Direct Sales, and near-term volatility driven by weather and tough comparisons, the firm says.
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