Shopify Inc Drops on Cyber Monday Outage Impacting Sales
Written by Emily J. Thompson, Senior Investment Analyst
Source: SeekingAlpha
Updated: 02 Dec 25 
Shopify Inc shares fell by 5.01%, crossing down the 5-day SMA due to a significant outage on Cyber Monday that hindered transactions for merchants.
The outage occurred during a peak shopping period, coinciding with projected U.S. online sales of $14.2 billion, which could lead to lost revenue for Shopify's merchants. User reports indicated widespread issues, peaking at 4,000 around 11:00 a.m.
This disruption raises concerns about customer satisfaction and potential attrition, threatening Shopify's competitive position in the e-commerce market.
SHOP
$0.0000%Past 6 months
Line
|
Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
No Data
Powered By
Intellectia
Analyst Views on SHOP
Wall Street analysts forecast SHOP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SHOP is 179.56 USD with a low forecast of 140.00 USD and a high forecast of 200.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
17 Buy
9 Hold
0 Sell
Moderate Buy
Current: 160.000
Low
140.00
Averages
179.56
High
200.00
Current: 160.000
Low
140.00
Averages
179.56
High
200.00
BNP Paribas Exane
Neutral
initiated
2025-11-24
Reason
BNP Paribas Exane
Price Target
2025-11-24
initiated
Neutral
Reason
BNP Paribas Exane initiated coverage of Shopify with a Neutral rating.
JPMorgan
Overweight
maintain
$179 -> $180
2025-11-05
Reason
JPMorgan
Price Target
$179 -> $180
2025-11-05
maintain
Overweight
Reason
JPMorgan raised the firm's price target on Shopify to $180 from $179 and keeps an Overweight rating on the shares. The firm cites positive estimate revisions post the earnings report for the target bump. Shopify's volume growth accelerated sequentially in Q3, but a spike in transaction losses weighed on the Q4 free cash flow margin outlook, the analyst tells investors in a research note. JPMorgan points out that Shopify has not seen a material change in intra-quarter spend trends while the increase in losses "sounds treatable."
BMO Capital
Outperform
maintain
$180 -> $190
2025-11-05
Reason
BMO Capital
Price Target
$180 -> $190
2025-11-05
maintain
Outperform
Reason
BMO Capital raised the firm's price target on Shopify to $190 from $180 and keeps an Outperform rating on the shares. The company reported "solid" Q3 results, its Q4 guidance beat on revenue, and its gross merchandise volume growth was the strongest since 2021, the analyst tells investors in a research note. The stock remains attractive given the durability of Shopify's growth and the strength of its market position, the firm added.
DA Davidson
Gil Luria
Buy
maintain
$185 -> $195
2025-11-05
Reason
DA Davidson
Gil Luria
Price Target
$185 -> $195
2025-11-05
maintain
Buy
Reason
DA Davidson analyst Gil Luria raised the firm's price target on Shopify to $195 from $185 and keeps a Buy rating on the shares. The company exceeded lofty expectations with recent agentic commerce announcements supporting the bull case that Shopify is in an advantageous position to monetize its growing customer base of global enterprises and D2C brands, the analyst tells investors in a research note.
See All Ratings
About SHOP
Shopify Inc. (Shopify) is a Canada-based global commerce company. The Company provides essential Internet infrastructure for commerce, offering tools to start, grow, market and manage a retail business of any size. It provides platforms and services that are engineered and delivers a shopping experience for consumers online, in store and everywhere in between. Its software enables merchants to run their business across all of their sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. The Company's Shopify platform provides merchants with a single view of their business across all of their sales channels and enables them to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics and reporting, and access financing, all from one integrated back office. The Shopify's platform operates across 175 countries.
About the author
Preview
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sigh Up to Get Intellectia Insights
How did the company's recent strategic decisions impact its latest financial performance?
Can you explain the factors behind the recent changes in the company's stock price?
What are the expected impacts of current market trends on the company's future growth?
Based on the latest earnings report, what are the company's forecasted revenues for the next quarter?