Roku to Stream MoonPay X Games League Starting 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy ROKU?
Source: Benzinga
Roku Inc. shares fell 5.01% as the stock crossed below its 5-day SMA, reflecting broader market weakness with the Nasdaq-100 down 1.61% and S&P 500 down 1.37%.
Despite the decline, Roku announced an exclusive streaming deal for the MoonPay X Games League, set to begin in 2026, which showcases its strong audience growth and market appeal. The partnership aims to enhance Roku's content offerings, capitalizing on a 149% year-over-year audience growth during the recent X Games Aspen event, significantly outpacing the overall TV platform growth of 105%.
This strategic move positions Roku to attract younger audiences through a digital-first approach, potentially driving future revenue growth and solidifying its competitive edge in the streaming market.
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Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 91.650
Low
100.00
Averages
123.10
High
145.00
Current: 91.650
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Service Enhancements: The newly branded “Prime Video Ultra” will introduce several new features, including the ability to watch on five devices simultaneously, up to 100 downloads, and 4K streaming, demonstrating Amazon's ongoing investment in enhancing user experience.
- User Growth: Despite analysts questioning whether the additional fee would lead to Prime member cancellations, Amazon's latest earnings report indicated that the average ad-supported audience for Prime Video has grown from 200 million in April 2024 to 315 million globally, reflecting a sustained expansion of its user base.
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- Audience Growth Driving Deal: Roku and X Games reported strong audience momentum, with Roku achieving a 149% year-over-year growth during the latest X Games Aspen event, surpassing the overall TV platform growth of 105%, indicating its strong market appeal.
- Streaming Rights Expansion: Roku will begin broadcasting the MoonPay X Games League starting with its inaugural summer season in 2026, followed by the winter competition in 2027, ensuring full live coverage for every scheduled event and enhancing its content attractiveness.
- New League Structure: The new competition format is designed around global teams competing in multiple action sports disciplines such as skateboarding, BMX, and skiing, featuring both men's and women's competitions, and aims to modernize the X Games competition model through structured seasons and team ownership.
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See More
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