Roku Expands Howdy Service on Prime Video Amid Market Decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Should l Buy ROKU?
Source: seekingalpha
Roku Inc's stock fell by 4.80% as it hit a 20-day low, reflecting broader market weakness with the Nasdaq-100 down 1.86% and the S&P 500 down 1.34%.
The company recently launched its Howdy streaming service on Prime Video for $2.99 per month, marking its first expansion beyond the Roku platform. This strategic move is expected to attract a broader user base and enhance revenue, despite the stock's decline. The service features over 10,000 hours of content from major partners like Disney and Sony, which could strengthen Roku's competitive position in the streaming market.
While the stock is currently facing downward pressure, the expansion of Howdy could provide long-term growth opportunities. The positive reception from users and the integration into Prime Video may lead to increased engagement and revenue, positioning Roku favorably for future market recovery.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy ROKU?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 116.560
Low
100.00
Averages
123.10
High
145.00
Current: 116.560
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Roku Raises Annual Platform Revenue Forecast
- Revenue Forecast Increase: Roku has raised its 2026 platform revenue forecast from $4.89 billion to $5 billion, reflecting a 21% growth, which indicates the company's confidence in sustained advertising spending and is expected to further boost its stock price.
- Stock Price Surge: Following this announcement, Roku's shares rose 12% in after-hours trading, demonstrating market optimism regarding its future growth potential and enhancing investor trust in its business model.
- Streaming Market Advantage: As more households adopt connected TV devices as their primary viewing platform, Roku is benefiting from the rise of streaming media, with advertisers increasingly shifting their spending from traditional television to streaming for more precise audience targeting.
- Shift in Advertising Spend: The preference for connected TV among advertisers allows Roku to leverage its platform's capabilities for precise audience analysis and measurement, further solidifying its competitive position in the rapidly growing streaming market.
See More
Market Pullback May Present Long-Term Buying Opportunities
- TSMC's Market Position: Taiwan Semiconductor Manufacturing (TSM) holds over two-thirds of the global foundry market share, and despite the chip industry's efforts to reduce dependence on it, the ongoing demand for AI processing chips has led to a consistent bullish trend since late 2022, indicating strong future potential.
- Roku's Financial Performance: Roku's Q1 revenue increased by 22% year-over-year, with a 27% improvement in gross profit, demonstrating its resilience and adaptability in the streaming industry; despite misconceptions about its business model, it profits regardless of the streaming services' popularity, showcasing robust market competitiveness.
- Growth Potential of Arm Holdings: Arm Holdings (ARM) has seen a 70% increase recently, and although it has pulled back, its price-to-earnings ratio remains above 100, reflecting market expectations for its future profitability, especially as significant agreements with Meta and OpenAI have yet to fully impact its financials, suggesting long-term investment benefits.
- Market Sentiment Shift: Despite the market rally in April, high valuations and mixed first-quarter earnings reports have led investors to reconsider their strategies, potentially resulting in another market correction that could present long-term buying opportunities.
See More
TSMC Continues to Dominate Global Silicon Production
- Market Share Stability: Despite the chip industry's efforts to reduce dependence on TSMC, Counterpoint Research indicates that TSMC still accounts for two-thirds of the global foundry market, highlighting its critical role in the semiconductor supply chain and positioning it to benefit from strong demand for AI processing chips in the future.
- Roku's Strong Performance: Roku's Q1 revenue increased by 22% year-over-year, with a 27% improvement in gross profit, indicating its solid position in the streaming market; despite changing preferences for streaming services, Roku continues to profit, demonstrating the resilience of its business model.
- Arm Holdings' Potential: Arm Holdings has recently secured significant agreements with Meta and OpenAI, and while these revenues are not yet reportable, ongoing collaborations with companies like Apple and Nvidia suggest that Arm's reportable business is brewing, with substantial growth expected in the future.
- Market Correction Anticipation: Although the market has seen a strong rally, high valuations and a mixed start to the first-quarter earnings season have led investors to reconsider, indicating a potential correction that could provide long-term investors with opportunities to buy quality stocks.
See More
Atlassian and Others See Significant Stock Gains
- Atlassian's Optimistic Guidance: Atlassian shares surged 23% after projecting a 24% revenue growth for the year, exceeding its previous 22% forecast and the FactSet consensus of 22.2%, indicating strong market performance and growth potential.
- nVent Electric's Strong Earnings: nVent's stock jumped 11% as first-quarter EPS and revenue surpassed Wall Street's highest estimates, with full-year revenue growth forecasted at 26% to 28%, significantly above the consensus of 18%, reflecting robust demand in data centers and energy storage.
- Cboe Global Markets Layoffs: Cboe shares rose 9% following the announcement of a 20% workforce reduction, with first-quarter adjusted EPS at $3.70 and revenue of $728.9 million, both exceeding market expectations, demonstrating the company's commitment to operational optimization.
- Roku's Revenue Beat: Roku's stock increased by 4% after reporting first-quarter revenue of $1.25 billion, surpassing the expected $1.20 billion, with adjusted EBITDA also exceeding estimates, showcasing the company's ongoing growth potential in the streaming market.
See More
Roku's Q1 Earnings Exceed Expectations, Analysts Bullish
- Significant Revenue Growth: Roku reported Q1 revenue of $1.25 billion, a 22% increase year-over-year, exceeding analysts' expectations of $1.2 billion, demonstrating strong performance in the streaming market and solidifying its market position.
- Improved Profitability: The adjusted EBITDA reached $148.4 million, surpassing the consensus estimate of $131.3 million, indicating effective strategies in cost control and revenue growth.
- Analysts' Optimistic Outlook: Both Morgan Stanley and Bank of America reiterated their overweight ratings on Roku, raising the price target to $150, implying a 29% upside from Thursday's close, reflecting market confidence in its future growth.
- Advertising Revenue Growth Potential: Roku has enhanced its ad revenue through partnerships with Trade Desk, Amazon, and Google's advertising arms, with expectations that U.S. connected TV ad growth will re-accelerate to 20% by 2026, providing strong momentum for future revenue growth.
See More
Roku Shares Surge After Q1 Beat and Guidance Raise
- Earnings Beat: Roku's Q1 results exceeded market expectations, leading to a surge in share price, which highlights the company's strong performance and user growth in the streaming market.
- Guidance Raise: The company raised its future performance guidance, reflecting confidence in the increased adoption of its operating system (OS), which is expected to drive further revenue growth.
- Analyst Price Target Increases: Several analysts have raised their price targets based on the increased adoption rate of Roku's OS, indicating a positive outlook for the company's future development.
- Positive Market Reaction: The rise in share price not only reflects investor recognition of the company's performance but may also attract more investor attention to Roku, strengthening its position in the highly competitive streaming industry.
See More
Roku Raises Annual Platform Revenue Forecast
- Revenue Forecast Increase: Roku has raised its 2026 platform revenue forecast from $4.89 billion to $5 billion, reflecting a 21% growth, which indicates the company's confidence in sustained advertising spending and is expected to further boost its stock price.
- Stock Price Surge: Following this announcement, Roku's shares rose 12% in after-hours trading, demonstrating market optimism regarding its future growth potential and enhancing investor trust in its business model.
- Streaming Market Advantage: As more households adopt connected TV devices as their primary viewing platform, Roku is benefiting from the rise of streaming media, with advertisers increasingly shifting their spending from traditional television to streaming for more precise audience targeting.
- Shift in Advertising Spend: The preference for connected TV among advertisers allows Roku to leverage its platform's capabilities for precise audience analysis and measurement, further solidifying its competitive position in the rapidly growing streaming market.
See More
Market Pullback May Present Long-Term Buying Opportunities
- TSMC's Market Position: Taiwan Semiconductor Manufacturing (TSM) holds over two-thirds of the global foundry market share, and despite the chip industry's efforts to reduce dependence on it, the ongoing demand for AI processing chips has led to a consistent bullish trend since late 2022, indicating strong future potential.
- Roku's Financial Performance: Roku's Q1 revenue increased by 22% year-over-year, with a 27% improvement in gross profit, demonstrating its resilience and adaptability in the streaming industry; despite misconceptions about its business model, it profits regardless of the streaming services' popularity, showcasing robust market competitiveness.
- Growth Potential of Arm Holdings: Arm Holdings (ARM) has seen a 70% increase recently, and although it has pulled back, its price-to-earnings ratio remains above 100, reflecting market expectations for its future profitability, especially as significant agreements with Meta and OpenAI have yet to fully impact its financials, suggesting long-term investment benefits.
- Market Sentiment Shift: Despite the market rally in April, high valuations and mixed first-quarter earnings reports have led investors to reconsider their strategies, potentially resulting in another market correction that could present long-term buying opportunities.
See More
TSMC Continues to Dominate Global Silicon Production
- Market Share Stability: Despite the chip industry's efforts to reduce dependence on TSMC, Counterpoint Research indicates that TSMC still accounts for two-thirds of the global foundry market, highlighting its critical role in the semiconductor supply chain and positioning it to benefit from strong demand for AI processing chips in the future.
- Roku's Strong Performance: Roku's Q1 revenue increased by 22% year-over-year, with a 27% improvement in gross profit, indicating its solid position in the streaming market; despite changing preferences for streaming services, Roku continues to profit, demonstrating the resilience of its business model.
- Arm Holdings' Potential: Arm Holdings has recently secured significant agreements with Meta and OpenAI, and while these revenues are not yet reportable, ongoing collaborations with companies like Apple and Nvidia suggest that Arm's reportable business is brewing, with substantial growth expected in the future.
- Market Correction Anticipation: Although the market has seen a strong rally, high valuations and a mixed start to the first-quarter earnings season have led investors to reconsider, indicating a potential correction that could provide long-term investors with opportunities to buy quality stocks.
See More
Atlassian and Others See Significant Stock Gains
- Atlassian's Optimistic Guidance: Atlassian shares surged 23% after projecting a 24% revenue growth for the year, exceeding its previous 22% forecast and the FactSet consensus of 22.2%, indicating strong market performance and growth potential.
- nVent Electric's Strong Earnings: nVent's stock jumped 11% as first-quarter EPS and revenue surpassed Wall Street's highest estimates, with full-year revenue growth forecasted at 26% to 28%, significantly above the consensus of 18%, reflecting robust demand in data centers and energy storage.
- Cboe Global Markets Layoffs: Cboe shares rose 9% following the announcement of a 20% workforce reduction, with first-quarter adjusted EPS at $3.70 and revenue of $728.9 million, both exceeding market expectations, demonstrating the company's commitment to operational optimization.
- Roku's Revenue Beat: Roku's stock increased by 4% after reporting first-quarter revenue of $1.25 billion, surpassing the expected $1.20 billion, with adjusted EBITDA also exceeding estimates, showcasing the company's ongoing growth potential in the streaming market.
See More
Roku's Q1 Earnings Exceed Expectations, Analysts Bullish
- Significant Revenue Growth: Roku reported Q1 revenue of $1.25 billion, a 22% increase year-over-year, exceeding analysts' expectations of $1.2 billion, demonstrating strong performance in the streaming market and solidifying its market position.
- Improved Profitability: The adjusted EBITDA reached $148.4 million, surpassing the consensus estimate of $131.3 million, indicating effective strategies in cost control and revenue growth.
- Analysts' Optimistic Outlook: Both Morgan Stanley and Bank of America reiterated their overweight ratings on Roku, raising the price target to $150, implying a 29% upside from Thursday's close, reflecting market confidence in its future growth.
- Advertising Revenue Growth Potential: Roku has enhanced its ad revenue through partnerships with Trade Desk, Amazon, and Google's advertising arms, with expectations that U.S. connected TV ad growth will re-accelerate to 20% by 2026, providing strong momentum for future revenue growth.
See More
Roku Shares Surge After Q1 Beat and Guidance Raise
- Earnings Beat: Roku's Q1 results exceeded market expectations, leading to a surge in share price, which highlights the company's strong performance and user growth in the streaming market.
- Guidance Raise: The company raised its future performance guidance, reflecting confidence in the increased adoption of its operating system (OS), which is expected to drive further revenue growth.
- Analyst Price Target Increases: Several analysts have raised their price targets based on the increased adoption rate of Roku's OS, indicating a positive outlook for the company's future development.
- Positive Market Reaction: The rise in share price not only reflects investor recognition of the company's performance but may also attract more investor attention to Roku, strengthening its position in the highly competitive streaming industry.
See More
