Hasbro Inc's shares rose by 3.01%, reaching a 52-week high. This movement occurs in the context of a broader market decline, with the Nasdaq-100 down 1.18% and the S&P 500 down 0.38%.
The stock's performance is attributed to sector rotation, as investors are shifting their focus towards companies with strong franchise partnerships and product innovations, despite the overall challenges faced by the Toys & Games industry. The Zacks Industry Outlook highlights Hasbro's resilience, noting a 24.1% increase in its shares over the past year, contrasting with the industry's underperformance relative to the S&P 500.
This upward movement suggests that Hasbro is capitalizing on its strengths in franchise partnerships and product development, positioning itself favorably even as the broader market faces headwinds.
Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 89.875
Low
90.00
Averages
95.71
High
100.00
Current: 89.875
Low
90.00
Averages
95.71
High
100.00
UBS
Buy
upgrade
$89 -> $99
2026-01-07
Reason
UBS
Price Target
$89 -> $99
AI Analysis
2026-01-07
upgrade
Buy
Reason
UBS raised the firm's price target on Hasbro to $99 from $89 and keeps a Buy rating on the shares.
Morgan Stanley
Megan Alexander
Overweight
maintain
$87 -> $94
2025-12-14
Reason
Morgan Stanley
Megan Alexander
Price Target
$87 -> $94
2025-12-14
maintain
Overweight
Reason
Morgan Stanley analyst Megan Alexander raised the firm's price target on Hasbro to $94 from $87 and keeps an Overweight rating on the shares. The company now has no internally published "AAA title" in 2026, but two major releases expected in 2027, one of which is "anchored in the globally recognized" Dungeons & Dragons franchise, the analyst tells investors in a research note. Morgan Stanley views the development as near-term positive for the stock. Exodus has been pushed into 2027, and the firm previously assumed a "sizable" earnings headwind in 2026 due to its significant budget.
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UBS
Buy
maintain
$88 -> $89
2025-11-14
Reason
UBS
Price Target
$88 -> $89
2025-11-14
maintain
Buy
Reason
UBS raised the firm's price target on Hasbro to $89 from $88 and keeps a Buy rating on the shares.
Seaport Research
Buy
initiated
$100
2025-11-10
Reason
Seaport Research
Price Target
$100
2025-11-10
initiated
Buy
Reason
As previously reported, Seaport Research initiated coverage of Hasbro with a Buy rating and $100 price target. While acknowledging Hasbro as "the most expensive stock in the toy group," the firm thinks the opportunity for profitable growth in the toy and toy licensing business is "stronger than the market currently appreciates" and thinks that the "Magic: The Gathering" gaming phenomenon has "staying power well beyond current expectations," the analyst tells investors.
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
