Dollar General Corp has launched its holiday promotions, offering discounts of up to 50% on home goods and holiday décor. This initiative, named Jolly Good Deals, runs from Thanksgiving through Cyber Monday, aiming to attract more customers during the peak shopping season.
The three-day sales event from November 27 to 29 features popular items at discounted prices, such as the Pyrex® 10-Ct. Simply Store Set for $10 and the Toastmaster® Electric Griddle for $15. Additionally, the company is enhancing customer engagement by offering free delivery for the first 10,000 myDG customers on Cyber Monday.
With over 20,000 stores nationwide, Dollar General is positioning itself as a key player in the retail market, especially in rural areas. The expansion of delivery services through partnerships with DoorDash and UberEats further strengthens its market presence, likely contributing to the positive stock movement.
Wall Street analysts forecast DG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DG is 143.86 USD with a low forecast of 125.00 USD and a high forecast of 170.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
16 Analyst Rating
Wall Street analysts forecast DG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DG is 143.86 USD with a low forecast of 125.00 USD and a high forecast of 170.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Buy
7 Hold
0 Sell
Moderate Buy
Current: 150.330
Low
125.00
Averages
143.86
High
170.00
Current: 150.330
Low
125.00
Averages
143.86
High
170.00
Truist
Hold
maintain
$129 -> $144
2026-01-16
Reason
Truist
Price Target
$129 -> $144
AI Analysis
2026-01-16
maintain
Hold
Reason
Truist raised the firm's price target on Dollar General to $144 from $129 and keeps a Hold rating on the shares as part of a broader research note on Hardlines/Broadlines consumer names. The firm is citing its latest Truist Card reads and ICR holiday updates in adjusting its sales and earnings estimates, though it also believes that a significant increase in tax refunds will likely boost sales across the retail space in what are typically seasonally softer months, the analyst tells investors in a research note. For the company, sales trends have continued to exceed prior expectations throughout Q4 and represent a roughly 200bps acceleration from comp trend, the firm added.
Deutsche Bank
NULL -> Buy
resume
$170
2026-01-08
Reason
Deutsche Bank
Price Target
$170
2026-01-08
resume
NULL -> Buy
Reason
Deutsche Bank resumed coverage of Dollar General with a Buy rating and $170 price target. The firm resumed coverage of the broadlines and food retailers. Deutsche expects 2026 to be another "mixed year," characterized by food disinflation, reduced government benefits, and consumers' value focus extending into the new year. The analyst says that while defensive sectors such as food retail could face a challenging setup, "there are tailwinds on the horizon," including a sizable stimulus in the first half of 2026.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for DG
Unlock Now
Barclays
Overweight
maintain
$127 -> $151
2026-01-08
Reason
Barclays
Price Target
$127 -> $151
2026-01-08
maintain
Overweight
Reason
Barclays raised the firm's price target on Dollar General to $151 from $127 and keeps an Overweight rating on the shares. The firm is positive on the broadlines, hardlines and food retail sector entering 2026. It sees improvements in discretionary goods demand with potential for a "modest bump" from consumer tax savings ahead and interest rate cuts.
Morgan Stanley
Equal Weight
maintain
2026-01-07
Reason
Morgan Stanley
Price Target
2026-01-07
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Vinci to EUR 139 from EUR 138 and keeps an Equal Weight rating on the shares.
About DG
Dollar General Corporation is a discount retailer. The Company offers merchandise, including consumable items, seasonal items, home products and apparel. Its merchandise includes brands from manufacturers, as well as its own private brand selections with prices at discounts to brands. Its consumables category includes paper and cleaning products, packaged food, perishables, snacks, health and beauty, pet, and tobacco products. Its seasonal products include holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. Its home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. The Company’s apparel products include basic items for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
