Asana Inc's stock price fell by 5.40% during regular trading, hitting a 20-day low. This decline occurs in the context of mixed market performance, with the Nasdaq-100 down 0.23% and the S&P 500 slightly up by 0.05%.
The drop in Asana's stock price is attributed to broad market weakness, as indicated by the Nasdaq-100's decline. The stock's movement reflects a sector rotation, where investors are shifting their focus away from certain tech stocks amid current market conditions.
This price action suggests that investors are cautious, potentially looking for safer investments or sectors that are performing better in the current economic climate. Asana's recent performance may indicate a need for the company to reassess its market strategy.
Wall Street analysts forecast ASAN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASAN is 16.50 USD with a low forecast of 12.00 USD and a high forecast of 19.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast ASAN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASAN is 16.50 USD with a low forecast of 12.00 USD and a high forecast of 19.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Buy
6 Hold
2 Sell
Hold
Current: 12.880
Low
12.00
Averages
16.50
High
19.00
Current: 12.880
Low
12.00
Averages
16.50
High
19.00
RBC Capital
Underperform
downgrade
$14 -> $11
2026-01-05
New
Reason
RBC Capital
Price Target
$14 -> $11
2026-01-05
New
downgrade
Underperform
Reason
RBC Capital lowered the firm's price target on Asana to $11 from $14 and keeps an Underperform rating on the shares. 2026 is likely to be a year when AI tailwinds become more evident for companies well positioned for enterprise AI adoption, while less prepared peers may remain pressured by the "AI is the death of software" narrative, the analyst tells investors in a research note. Enterprise spending appears to be stabilizing and improving in select areas, with GenAI driving innovation even as management teams remain conservative in early 2026 guidance, the firm says.
BTIG
Neutral
initiated
2025-12-16
Reason
BTIG
Price Target
2025-12-16
initiated
Neutral
Reason
BTIG initiated coverage of Asana with a Neutral rating.
BTIG
Allan Verkhovski
Neutral
initiated
2025-12-16
Reason
BTIG
Allan Verkhovski
Price Target
2025-12-16
initiated
Neutral
Reason
BTIG analyst Allan Verkhovski initiated coverage of Asana with a Neutral rating. The company believes it is at or near the floor following two consecutive quarters of in-quarter net retention rate improving, particularly in its $100k+ customer cohort, which increased to 97% in Q3 vs. 96% in Q2 on a reported trailing-12-month basis, the analyst tells investors in a research note. The firm adds however that while it likes the financial setup into next year, without a material acceleration in growth rates, it is looking for more significant margin expansion from the company.
KeyBanc
Sector Weight -> Overweight
upgrade
$18
2025-12-15
Reason
KeyBanc
Price Target
$18
2025-12-15
upgrade
Sector Weight -> Overweight
Reason
KeyBanc upgraded Asana to Overweight from Sector Weight with an $18 price target. The firm adjusted ratings in the enterprise software as part of its 2026 outlook. It has has a preference for small- and mid-cap software over large-caps heading into next year. KeyBanc says Asana offers "varied sources of growth" that will coincide with better execution.
About ASAN
Asana, Inc. is an enterprise work management software platform. It enables organizations to align work to goals, coordinate cross-functional work, gain visibility into progress, automate workflows across departments, and scale work securely. It offers two products within the Asana platform to meet the needs of diverse organizations. The Asana platform maintains an application programming interface that enables developers to build apps on Asana and integrate with hundreds of third-party applications like Microsoft Teams, Slack, Jira, Salesforce, Google Workspace, Adobe Creative Cloud and many more. Its flagship product, Asana Work Graph, provides a map of how all work gets done inside an organization. It is built for scale and captures the relationship between the work that teams undertake, the information about that work, the people doing the work, and the outcomes of that work. It provides interactive dynamic views list, calendar, board, timeline, goals, portfolio, reports and more.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.