United Airlines Introduces New Luxury Fare Tiers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Source: CNBC
- New Fare Strategy: United Airlines is launching a 'Base' Polaris fare that includes lie-flat seats in long-haul business class but charges extra for seat selection, aiming to attract luxury-seeking travelers on a budget and expand its share in the premium market.
- Baggage and Lounge Policy: The new fare includes only one checked bag and access to the standard United Club lounge instead of the upscale Polaris lounge, reflecting the airline's balance between offering luxury experiences and controlling costs.
- Intensified Market Competition: With United upgrading its Polaris class to include new suites with sliding doors and larger screens, it signals a rapid push to capture high-end customers, likely prompting similar moves from competitors in the industry.
- Economy Class Adjustments: United is also planning similar segmentation for its Premium Plus class, set to launch in specific markets this month, further enhancing its competitiveness in the high-end travel sector.
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Analyst Views on UAL
Wall Street analysts forecast UAL stock price to rise
16 Analyst Rating
15 Buy
1 Hold
0 Sell
Strong Buy
Current: 89.290
Low
115.00
Averages
139.07
High
156.00
Current: 89.290
Low
115.00
Averages
139.07
High
156.00
About UAL
United Airlines Holdings, Inc. is a holding company. The Company transports people and cargo throughout North America and to destinations in Asia, Europe, Africa, the Pacific, the Middle East and Latin America. The Company, through United Airlines, Inc., and its regional carriers, operates across six continents, with hubs at Chicago O'Hare International Airport (ORD), Denver International Airport (DEN), George Bush Intercontinental Airport (IAH), Los Angeles International Airport (LAX), Newark Liberty International Airport (EWR), San Francisco International Airport (SFO), Washington Dulles International Airport (IAD) and A.B. Won Pat International Airport (GUM). Its hub and spoke system allow it to transport passengers between a large number of destinations with frequent services. The Company has contractual relationships with various regional carriers to provide regional aircraft service branded as United Express. It provides freight and mail transportation services (Air Cargo).
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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