TRIPADVISOR INC ANNOUNCES PARTNERSHIP WITH STARBOARD VALUE TO APPOINT FOUR NEW DIRECTORS
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy TRIP?
Source: moomoo
Cooperation Agreement: TripAdvisor Inc. has entered into a cooperation agreement with Starboard Value, a significant shareholder.
New Directors: As part of the agreement, four new directors will be appointed to TripAdvisor's board.
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Analyst Views on TRIP
Wall Street analysts forecast TRIP stock price to rise
10 Analyst Rating
1 Buy
6 Hold
3 Sell
Hold
Current: 10.110
Low
12.50
Averages
16.17
High
20.00
Current: 10.110
Low
12.50
Averages
16.17
High
20.00
About TRIP
Tripadvisor, Inc. is an online travel company. The Company leverages its brands, technology, and capabilities to connect its global audience with partners through content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Brand Tripadvisor, Viator, and TheFork. Its Brand Tripadvisor segment is engaged in providing an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. The Viator segment offers travelers a comprehensive online marketplace that provides access to over 400,000 experiences and more than 65,000 experience operators. TheFork segment offers an online marketplace that enables diners to discover and book online reservations at approximately 55,000 restaurants in 11 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Meta Stock Decline: Meta's shares fell over 3% due to losing two pivotal court cases and announcing layoffs, leading to an 11% drop over the week, highlighting the legal and operational challenges the company is currently facing.
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- Investor Pressure: According to Bank of America, activist investors are pressuring TripAdvisor to adopt a more flexible growth strategy, highlighting market interest in the company's potential value.
- Rating Upgrade: Bank of America upgraded TripAdvisor's rating from neutral to buy and raised its 12-month price target from $14 to $15, implying about a 51% upside from Thursday's close, reflecting analysts' optimistic outlook on the company's future performance.
- Leadership Changes: Activist hedge fund Starboard Value acquired a 9% stake in TripAdvisor in July and added four members to the board this week, increasing the likelihood that the company will evaluate asset transactions, especially as the market undervalues its faster-growing segments.
- Asset Valuation: Analysts estimate that TripAdvisor's online excursions marketplace Viator and dining reservation platform TheFork could be worth over $2.5 billion combined, nearly double the $1.3 billion enterprise value of TripAdvisor's flagship platform, indicating potential for independent asset-level evaluations.
See More
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Price Adjustment: The company has raised its price objective from $14 to $15.
See More
Starboard's Stake in Tripadvisor May Drive Value Unlocking Strategies
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- Rating Upgrade: BofA Securities upgraded Tripadvisor (TRIP) from Neutral to Buy with a new $15 price target, reflecting the potential value of Viator and TheFork as independent entities, with analysts believing board changes will facilitate this action.
- Activist Investor Influence: Starboard Value criticized Tripadvisor's leadership and slow AI adoption in a letter to the board in February, leading to the addition of four Starboard-nominated directors to support the company's value creation efforts, highlighting the influence of activist investors.
- Risk Warnings: Despite growth potential, analyst Gupta warns that disruptions from agentic AI, execution challenges, competitive intensity, and ongoing declines in the Hotels & Other segment could delay or erode the value of transactions involving its faster-growing segments.
See More
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- Honeywell Upgrade: BMO has upgraded Honeywell to Outperform, citing additional opportunities through the end of the decade; despite lagging shares, the company's strong balance sheet provides downside protection and supports upcoming spin-offs.
- Disney Outlook: Wells Fargo reiterates Disney as Overweight, lowering its price target to $148 but highlighting the new leadership team's potential to revitalize the narrative, making Q2 a pivotal moment for growth acceleration.
- Knight-Swift Upgrade: Evercore ISI has upgraded Knight-Swift to Outperform, viewing the transport company as compelling due to its leverage to improving fundamentals, while trading at one of the lowest multiples in its peer group.
- FuboTV Initiation: B Riley initiates coverage of FuboTV with a Buy rating and a target price of $18, emphasizing the stock's undervaluation and its potential in the consumer live television streaming market.
See More
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