Roku Channel Launches Apple TV Subscription Service
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 03 2026
0mins
Should l Buy ROKU?
Source: Newsfilter
- New Subscription Service: Roku has launched the Apple TV subscription service in the U.S., allowing users to access Apple TV's extensive content for $12.99 per month or $99 per year, significantly enhancing user choice and flexibility.
- Content Richness Enhancement: Apple TV offers a wealth of exclusive original programming and weekly new releases, including popular series and live sports, which boosts the appeal of the Roku platform and drives user engagement.
- Seamless Experience: Through Premium Subscriptions, users can easily access over 70 popular streaming services on Roku devices, streamlining the login process and improving user experience, thereby solidifying Roku's leadership in the streaming market.
- Free Trial Opportunity: New users can take advantage of a 7-day free trial, which not only attracts new customers but may also promote long-term subscriptions, driving revenue growth and expanding Roku's market share.
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Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 100.170
Low
100.00
Averages
123.10
High
145.00
Current: 100.170
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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