Roku Adds Apple TV Subscription to Enhance Viewer Engagement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy ROKU?
Source: Benzinga
- Content Expansion: Roku announced the addition of Apple TV to its Premium Subscriptions, allowing users to subscribe for $12.99 per month or $99 per year with a 7-day free trial, aiming to enhance user choice and flexibility, thereby increasing the platform's overall value.
- User Experience Enhancement: With the addition of Apple TV, Roku's Premium Subscriptions now provide seamless access to over 70 popular streaming services, which is expected to drive viewer engagement and discovery of premium services, ultimately improving user satisfaction and retention rates.
- Market Competitive Advantage: This strategic move positions Roku favorably in the highly competitive streaming market by enhancing its content offerings, potentially attracting more users and increasing market share.
- Stock Performance Analysis: Roku shares are currently trading at $94.00, 6% below the key resistance level of $100.00, and despite facing some bearish pressure, they remain close to 52-week highs, indicating market expectations for future growth.
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Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 100.170
Low
100.00
Averages
123.10
High
145.00
Current: 100.170
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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