Rivian Unveils Full Trims and Pricing for R2 Electric SUV
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 12 2026
0mins
Source: Benzinga
- Analyst Upgrade Signals Confidence: TD Cowen analyst Itay Michaeli upgraded Rivian to Buy from Hold and raised the price target from $17 to $20, projecting U.S. demand for the R2 could reach between 212,000 and 335,000 units, significantly exceeding prior estimates and reflecting strong confidence in the model's potential.
- R2 Model Launch: Rivian announced that deliveries of the R2 electric SUV will begin in spring 2026, with the Performance Launch Package starting at $57,990, designed to deliver signature capabilities at a lower price point, featuring up to 656 horsepower, a 0-60 mph acceleration time of 3.6 seconds, and an estimated range of 345 miles.
- Multiple Trims for Broader Market: The R2 lineup will include three main trims, with the Performance version featuring dual-motor AWD producing 656 horsepower and an EPA-estimated range of 330 miles, while the Premium trim starts at $53,990, and the Standard trim is expected in 2027 starting at $48,490, targeting a wider consumer base.
- Technology and Charging Updates: The R2 includes a native NACS charge port for access to Tesla's Supercharger network, featuring the latest software-defined architecture with 11 HDR cameras and an AI-enabled computing platform, enhancing driver assistance features and overall user experience.
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Analyst Views on RIVN
Wall Street analysts forecast RIVN stock price to rise
18 Analyst Rating
8 Buy
7 Hold
3 Sell
Moderate Buy
Current: 14.490
Low
10.00
Averages
17.78
High
25.00
Current: 14.490
Low
10.00
Averages
17.78
High
25.00
About RIVN
Rivian Automotive, Inc. is an automotive technology company, which is engaged in developing and manufacturing category-defining electric vehicles (EVs) as well as vertically integrated technologies and services. The Company’s R1 platform consists of two vehicles: the R1T, a two-row five-passenger pickup truck, and the R1S, a three-row seven-passenger sport utility vehicle (SUV). In the commercial market, the Company offers a Rivian Commercial Vehicle (RCV) platform. The vehicle on this platform is the Electric Delivery Van (EDV), designed and engineered by Rivian in collaboration with Amazon. The Company also offers FleetOS, its proprietary, end-to-end centralized fleet management subscription platform. It also offers a variety of services, including vehicle repair and maintenance, financing, insurance, joint venture, software subscriptions, and vehicle accessories, among others. Its other services include vehicle electrical architecture and software development services, and more.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Direct Sales Victory: Rivian has successfully secured the right to sell electric vehicles directly to consumers in Washington state, marking a significant challenge to traditional dealership laws and potentially introducing more flexible sales models in the EV market.
- Legislative Support: Following Rivian's threat to push the issue to voters via a ballot initiative, dealer organizations dropped their opposition and supported a law allowing direct sales for Rivian and Lucid Motors, paving the way for similar legislative changes in other states.
- Competitive Pressure: Traditional automakers such as General Motors, Ford, and Toyota opposed this change, warning it could give emerging EV manufacturers a competitive edge, thereby intensifying market competition and impacting the viability of traditional dealerships.
- Strategic Expansion Plans: Rivian aims to replicate this success in other states, particularly where ballot initiatives are possible, as expanding direct sales could provide a crucial advantage for launching a more affordable SUV and moving towards profitability.
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- Increased Trading Volume: Trading volume reached 64.4 million shares, approximately 5.2% above the three-month average, indicating heightened market interest in Tesla's stock, despite the prevailing negative sentiment.
- Poor Year-to-Date Performance: Tesla's stock has declined about 20% year-to-date, marking six consecutive weeks of losses, with intensified competition contributing to market pessimism; investors are looking forward to the upcoming Q1 2026 delivery data for potential recovery signals.
- Sales Growth in China: The China Passenger Car Association reported a 35% year-over-year increase in sales of Tesla's China-made EVs in the first two months, which could provide support for the company's future performance, although investors are more focused on CEO Elon Musk's updates regarding self-driving taxis and AI strategy.
See More
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- Stock Fluctuation: Tesla closed at $355.28 on Monday, down 1.81%, reflecting market concerns over EV pricing pressure and skepticism regarding its AI strategy, leading to subdued investor sentiment.
- Trading Volume Analysis: The trading volume reached 64.4 million shares, exceeding the three-month average by 5.2%, indicating heightened market interest in Tesla's future performance, particularly ahead of the upcoming Q1 2026 delivery data.
- Competitive Pressure: Tesla's stock has declined approximately 20% year-to-date, marking six consecutive weeks of losses, primarily due to intensified competition, which has undermined market confidence in its future outlook.
- China Market Performance: According to the China Passenger Car Association, sales of Tesla's China-made EVs rose 35% year-over-year in the first two months, yet investors remain eager for further insights from CEO Elon Musk regarding the self-driving robotaxi initiative and AI strategy.
See More
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Market Trends: Following recent uncertainty, stocks have pulled back, with the Trump administration's pause in hostilities with Iran initially easing investor anxiety, but rising energy prices and inflation concerns are complicating the market outlook.
Investment Opportunities: Analysts are highlighting potential opportunities in various sectors, including energy stocks and companies like Advanced Micro Devices (AMD), which is expected to see growth due to strong institutional buying and planned product launches.
Stock Performance: Companies like Rivian Automotive and Tesla are under scrutiny, with Rivian showing quiet performance while Tesla faces regulatory challenges, impacting investor sentiment and stock prices.
Consumer Sector Insights: Retail stocks, particularly Gap and Macy's, are experiencing mixed reactions post-earnings reports, with some showing recovery while others face caution from investors regarding their future strategies.
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- Cost Optimization: Lucid achieved approximately a 25% improvement in bill of materials costs for the Gravity model, successfully navigating supply chain challenges and optimizing production processes, which significantly lowers manufacturing costs and is crucial for enhancing future profitability.
- Quality Improvement: Over the past three years, Lucid has reduced warranty costs for the Air sedan by 85% while improving vehicle quality and defect rates, which not only boosts consumer confidence but also lays a solid foundation for future sales growth.
- Comparison with Rivian: While Rivian still outsells Lucid in total delivery volume, it experienced declines of 14.5% in production and 18% in deliveries in 2024, indicating that Lucid's performance in delivery growth is stronger, yet it still needs to catch up in unit economics and gross margin improvement.
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- Increased Market Opportunities: With Tesla discontinuing the Model S and X in Q2, Lucid has seen a notable uptick in consumer trade-ins, which is likely to further drive delivery growth, positioning Lucid as a preferred brand in the luxury EV market.
- Competitive Pressure Intensifies: Despite Lucid's 55% delivery increase in 2025, its 15,841 vehicles delivered fall short compared to Rivian's 42,247, highlighting challenges in scale and profitability that need to be addressed for future growth.
- Profitability Needs Improvement: While Lucid excels in deliveries, failure to achieve consistent gross profit improvements may disappoint investors, especially as Rivian has already achieved its first full-year positive gross profit, emphasizing the urgency for Lucid to enhance its margins.
See More
Rivian Wins Right to Directly Sell Vehicles in Washington State
- Direct Sales Victory: Rivian has successfully secured the right to sell electric vehicles directly to consumers in Washington state, marking a significant challenge to traditional dealership laws and potentially introducing more flexible sales models in the EV market.
- Legislative Support: Following Rivian's threat to push the issue to voters via a ballot initiative, dealer organizations dropped their opposition and supported a law allowing direct sales for Rivian and Lucid Motors, paving the way for similar legislative changes in other states.
- Competitive Pressure: Traditional automakers such as General Motors, Ford, and Toyota opposed this change, warning it could give emerging EV manufacturers a competitive edge, thereby intensifying market competition and impacting the viability of traditional dealerships.
- Strategic Expansion Plans: Rivian aims to replicate this success in other states, particularly where ballot initiatives are possible, as expanding direct sales could provide a crucial advantage for launching a more affordable SUV and moving towards profitability.
See More
Tesla Stock Under Pressure as Investors Eye Delivery Data
- Stock Decline: Tesla's stock closed at $355.28 on Monday, down 1.81%, reflecting market skepticism regarding ongoing EV pricing pressures and the company's pivot towards AI and robotaxis, which may impact future investor confidence.
- Increased Trading Volume: Trading volume reached 64.4 million shares, approximately 5.2% above the three-month average, indicating heightened market interest in Tesla's stock, despite the prevailing negative sentiment.
- Poor Year-to-Date Performance: Tesla's stock has declined about 20% year-to-date, marking six consecutive weeks of losses, with intensified competition contributing to market pessimism; investors are looking forward to the upcoming Q1 2026 delivery data for potential recovery signals.
- Sales Growth in China: The China Passenger Car Association reported a 35% year-over-year increase in sales of Tesla's China-made EVs in the first two months, which could provide support for the company's future performance, although investors are more focused on CEO Elon Musk's updates regarding self-driving taxis and AI strategy.
See More
Tesla Stock Under Pressure as Investors Eye Delivery Data
- Stock Fluctuation: Tesla closed at $355.28 on Monday, down 1.81%, reflecting market concerns over EV pricing pressure and skepticism regarding its AI strategy, leading to subdued investor sentiment.
- Trading Volume Analysis: The trading volume reached 64.4 million shares, exceeding the three-month average by 5.2%, indicating heightened market interest in Tesla's future performance, particularly ahead of the upcoming Q1 2026 delivery data.
- Competitive Pressure: Tesla's stock has declined approximately 20% year-to-date, marking six consecutive weeks of losses, primarily due to intensified competition, which has undermined market confidence in its future outlook.
- China Market Performance: According to the China Passenger Car Association, sales of Tesla's China-made EVs rose 35% year-over-year in the first two months, yet investors remain eager for further insights from CEO Elon Musk regarding the self-driving robotaxi initiative and AI strategy.
See More
MarketBeat Weekly Recap – March 23 to March 27
Market Trends: Following recent uncertainty, stocks have pulled back, with the Trump administration's pause in hostilities with Iran initially easing investor anxiety, but rising energy prices and inflation concerns are complicating the market outlook.
Investment Opportunities: Analysts are highlighting potential opportunities in various sectors, including energy stocks and companies like Advanced Micro Devices (AMD), which is expected to see growth due to strong institutional buying and planned product launches.
Stock Performance: Companies like Rivian Automotive and Tesla are under scrutiny, with Rivian showing quiet performance while Tesla faces regulatory challenges, impacting investor sentiment and stock prices.
Consumer Sector Insights: Retail stocks, particularly Gap and Macy's, are experiencing mixed reactions post-earnings reports, with some showing recovery while others face caution from investors regarding their future strategies.
See More
Lucid Group Faces Profitability Challenges Amid Delivery Growth
- Delivery Growth: Lucid Group has achieved eight consecutive quarters of record vehicle deliveries, and is expected to maintain this momentum throughout 2026; however, its stock has plummeted nearly 90% since its IPO, indicating significant progress in delivery volume but a pressing need to improve profitability to attract investors.
- Cost Optimization: Lucid achieved approximately a 25% improvement in bill of materials costs for the Gravity model, successfully navigating supply chain challenges and optimizing production processes, which significantly lowers manufacturing costs and is crucial for enhancing future profitability.
- Quality Improvement: Over the past three years, Lucid has reduced warranty costs for the Air sedan by 85% while improving vehicle quality and defect rates, which not only boosts consumer confidence but also lays a solid foundation for future sales growth.
- Comparison with Rivian: While Rivian still outsells Lucid in total delivery volume, it experienced declines of 14.5% in production and 18% in deliveries in 2024, indicating that Lucid's performance in delivery growth is stronger, yet it still needs to catch up in unit economics and gross margin improvement.
See More
Lucid Group Continues to Set Delivery Records
- Strong Delivery Momentum: Lucid Group has recorded eight consecutive quarters of delivery records, indicating a significant enhancement in its production and delivery capabilities, and this momentum is expected to continue, particularly as Gravity production has just begun.
- Increased Market Opportunities: With Tesla discontinuing the Model S and X in Q2, Lucid has seen a notable uptick in consumer trade-ins, which is likely to further drive delivery growth, positioning Lucid as a preferred brand in the luxury EV market.
- Competitive Pressure Intensifies: Despite Lucid's 55% delivery increase in 2025, its 15,841 vehicles delivered fall short compared to Rivian's 42,247, highlighting challenges in scale and profitability that need to be addressed for future growth.
- Profitability Needs Improvement: While Lucid excels in deliveries, failure to achieve consistent gross profit improvements may disappoint investors, especially as Rivian has already achieved its first full-year positive gross profit, emphasizing the urgency for Lucid to enhance its margins.
See More
