Netflix's 2024 Gains Are Cinema's Loss: AMC Shares Slump Despite Box Office Boost From Taylor Swift, Beyoncé
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 01 2024
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Should l Buy NFLX?
Source: Benzinga
- Netflix's Performance: Netflix shares have surged by 24% in 2024 and 93% over the last year, benefiting from taking market share from traditional movie theaters.
- Competitive Landscape: Despite price increases, Netflix remains one of the cheapest streaming services per hour consumed and has outperformed rivals like Warner Bros Discovery and Disney.
- Streaming Industry Impact: Growth in streaming services like Amazon Prime and Apple TV+ has led to a decline in cinema attendance, with many regular cinemagoers shifting to subscriptions during the pandemic.
- Challenges Faced by Cinemas: Cinema operators, including AMC Entertainment Holdings, have struggled due to reduced attendance, financial losses, and lack of major box office hits.
- Future Outlook: The cinema industry faces challenges beyond viewing habit shifts, with hopes pinned on upcoming releases like "Dune: Part Two" to revive interest.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 92.580
Low
92.00
Averages
114.18
High
150.00
Current: 92.580
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Guidance Decline: Netflix's latest earnings report, while not showing significant losses, indicated a slowdown in growth for Q2, putting pressure on its high valuation and leading to a sharp stock drop post-report.
- Historical Context: The stock has a history of post-earnings declines, notably a significant drop after its Q1 2022 report due to subscriber losses, highlighting market sensitivity to its growth outlook.
- Growth Potential: Despite short-term challenges, Netflix is actively expanding into the sports streaming market, projected to reach $34 billion by 2024, which could attract new users and revenue in the coming years.
- Advertising Business Expansion: Netflix expects ad sales to reach $3 billion in 2026, doubling from 2025, and plans to introduce an AI-powered recommendation algorithm and vertical video discovery features to enhance user engagement and advertising revenue.
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- Investment Opportunity Emerges: Joe Terranova noted that Netflix's shift into live entertainment has created an attractive entry point for investors, despite the stock's 15% decline since last Thursday, indicating potential long-term gains.
- Surge in Retail Inflows: The stock saw a spike in retail net buying, reaching $290 million over the past five days, the highest since December 2025, reflecting strong investor interest despite its overall weak stock performance.
- Earnings Forecast Downgrade: Netflix's current-quarter earnings forecast of 78 cents per share falls short of the 84 cents expected by analysts, putting pressure on the stock and highlighting market concerns about its future performance.
- Strong Healthcare Performance: In contrast, UnitedHealth Group exceeded earnings expectations, with a 3% increase in stock price, showcasing robust performance in the healthcare sector and bolstering investor confidence.
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- Acquisition Approval: RTL has secured unconditional EU antitrust approval for its acquisition of Sky Deutschland, indicating that regulators found no competition concerns, thereby facilitating RTL's integration with Sky.
- Sports Rights Acquisition: The deal grants RTL access to Sky's premium sports rights, including Bundesliga, Premier League, and Formula 1, significantly enhancing its competitive edge in the German market against U.S. giants like Netflix and Disney.
- Enhanced Market Competitiveness: By integrating Sky's WOW streaming service, RTL will be able to offer more attractive entertainment content, increasing user engagement and market share, thereby solidifying its position in the European media landscape.
- Industry Consolidation Trend: EU antitrust chief Teresa Ribera noted that this transaction will enable well-established European media groups to consolidate their positions amid increasing pressure from global streaming platforms, reflecting the necessity for industry consolidation.
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- Future Obligations Rise: The company's future obligations (RPO) increased by 24%, reflecting strong ongoing demand for its cloud services, which enhances its competitive position in the market.
- New Client Contributions: 55% of new bookings came from new clients, demonstrating Manhattan's success in attracting new business, further solidifying its market position and driving overall sales growth.
- AI Strategy Implementation: The company has seen initial successes in building and deploying its AI platform, and with ongoing technological advancements, it is expected to provide new momentum for future business growth.
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- Adobe's Stock Buyback Plan: Adobe announced a long-term $25 billion stock buyback plan set to run through 2030, with shares rising nearly 3% on the news, demonstrating the company's confidence in future growth despite facing challenges from AI disruptions this year.
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- Biogen's Multiple Catalysts: UBS upgraded Biogen to buy with a price target of $225, citing increasing confidence in several pipeline catalysts expected to drive stock price higher over the next 12-15 months.
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