Increased Position in Excellent Business at Bargain Price
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 hours ago
0mins
Should l Buy NFLX?
Source: Fool
- Position Increase: Based on the afternoon stock prices of March 27, 2026, I decided to double my position in this excellent business at a bargain price, demonstrating strong confidence in its future growth potential.
- Market Timing: This increase occurred during a period of market volatility, indicating my firm belief in the company's fundamentals and long-term investment strategy, aiming to capitalize on the current undervaluation opportunity.
- Investment Confidence: By increasing my holdings, I not only see the company's financial health as robust but also believe its competitive advantages in the industry will drive future stock price appreciation.
- Long-Term Outlook: This move reflects my optimistic expectations for the company's future development, which I anticipate will yield substantial returns for my investment portfolio, especially as the market recovers.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 93.320
Low
92.00
Averages
114.18
High
150.00
Current: 93.320
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Price Increases: Netflix has quietly raised prices across all U.S. subscription plans, with the standard ad-free tier increasing from $17.99 to $19.99, demonstrating its strong pricing power and expected to drive further revenue growth.
- Strong Financial Performance: In Q4 2025, Netflix's revenue rose 17.6% year-over-year to approximately $12.1 billion, while earnings per share increased by 31% to $0.56, indicating healthy growth in memberships and advertising business.
- Operating Leverage Improvement: Netflix achieved a 29.5% operating margin in 2025, up from 26.7% in 2024, with management targeting a further increase to 31.5% in 2026, showcasing the company's advantage in controlling content costs.
- Cash Flow Growth: The company generated $9.5 billion in free cash flow in 2025, up from $6.9 billion in 2024, reflecting rapid expansion of its advertising segment and providing ample funding for future investments.
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- Warren's Critique: Senator Elizabeth Warren criticized Netflix on social media for raising prices after receiving a $2.8 billion payout, arguing that this move is unfair to millions of customers and reflects the company's disregard for its user base.
- Price Increase Details: Netflix announced a minimum price increase of $1 across all subscription plans, with the ad-supported plan rising from $7.99 to $8.99, the standard plan increasing to $19.99, and additional user fees also going up, indicating ongoing pressure from content investment demands.
- Industry Trend: Netflix's price hike aligns with a broader trend in the streaming sector, as other companies like Spotify, Amazon, and Disney have also raised prices recently, highlighting increasing competition and rising cost pressures within the industry.
- M&A Context: The criticism comes in the wake of Netflix's failure to raise its $82.7 billion bid in a takeover attempt for Warner Bros., which resulted in Paramount paying a $2.8 billion breakup fee, adding weight to Warren's critique and underscoring contradictions in the company's financial decisions.
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- Position Increase: Based on the afternoon stock prices of March 27, 2026, I decided to double my position in this excellent business at a bargain price, demonstrating strong confidence in its future growth potential.
- Market Timing: This increase occurred during a period of market volatility, indicating my firm belief in the company's fundamentals and long-term investment strategy, aiming to capitalize on the current undervaluation opportunity.
- Investment Confidence: By increasing my holdings, I not only see the company's financial health as robust but also believe its competitive advantages in the industry will drive future stock price appreciation.
- Long-Term Outlook: This move reflects my optimistic expectations for the company's future development, which I anticipate will yield substantial returns for my investment portfolio, especially as the market recovers.
See More
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