DICK'S Sporting Goods Launches 'Summer of '94' Documentary on U.S. Soccer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 13 2026
0mins
Should l Buy DKS?
Source: Newsfilter
- Documentary Premiere: DICK'S Sporting Goods' Cookie Jar & A Dream Studios, in partnership with Imagine Documentaries, is set to premiere the documentary 'Summer of '94', which tells the inspiring story of the 1994 U.S. Men's National Team, aiming to motivate the next generation of athletes to pursue their dreams.
- Event Context: The documentary will debut at the SXSW Film Festival, coinciding with the return of the FIFA World Cup to the U.S., highlighting the rise of American soccer on the global stage and its impact on young athletes.
- Brand Collaboration: adidas will support the film's premiere with brand activations to enhance audience engagement, while also launching a '90s-inspired U.S. Denim Jersey, further strengthening the brand's connection to soccer culture.
- Team Reflection: The film features fresh interviews and behind-the-scenes footage from the 1990s, showcasing the team's growth and perseverance, reflecting on the historic moment of U.S. soccer in 1994 and its lasting impact on future developments.
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Analyst Views on DKS
Wall Street analysts forecast DKS stock price to rise
15 Analyst Rating
10 Buy
5 Hold
0 Sell
Moderate Buy
Current: 189.360
Low
180.00
Averages
248.14
High
285.00
Current: 189.360
Low
180.00
Averages
248.14
High
285.00
About DKS
DICK'S Sporting Goods, Inc. is an omni-channel sporting goods retailer. The Company owns and operates Golf Galaxy, Public Lands, and Going Going Gone! specialty concept stores, and also offers its products online and through its mobile applications. It also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for livestreaming, scheduling, communications and scorekeeping. The Company operates over 3,200 stores e-commerce and digital businesses across 20 countries in North America, Europe, Asia, and Australia, plus a licensed store presence in Europe, the Middle East and Asia. It carries a wide variety of national brands, including but not limited to adidas, Asics, Brooks, Callaway Golf, Carhartt, Columbia, Hoka, Jordan, New Balance, Nike, Peloton, The North Face, Under Armour, Wilson, Yeti, and others. It also owns and operates brands such as Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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