DICK'S and NIKE Launch Basketball Campaign 'The Scouts are Out'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 17 2026
0mins
Source: PRnewswire
- Talent Promotion: DICK'S Sporting Goods, in collaboration with NIKE, has launched a new campaign titled 'The Scouts are Out', aimed at leveraging the excitement of March basketball season to encourage young players to showcase their skills, thereby enhancing the brand's influence in the sports retail market.
- Star Athlete Involvement: The campaign features several athletes, including NBA star Jayson Tatum and WNBA legend Diana Taurasi, utilizing their influence to further solidify DICK'S position as a leading sports equipment supplier in the industry.
- Multi-Channel Promotion: The campaign is being promoted across various channels including broadcast, online video, and social media, which is expected to attract more basketball enthusiasts to DICK'S products, boosting sales and enhancing brand loyalty.
- Historical Collaboration Continuation: This campaign marks the second collaboration between DICK'S and NIKE, following the 2023 'Sports Change Lives' advertising initiative, indicating a continued partnership focused on promoting sports culture and brand image alignment.
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Analyst Views on DKS
Wall Street analysts forecast DKS stock price to rise
15 Analyst Rating
10 Buy
5 Hold
0 Sell
Moderate Buy
Current: 189.360
Low
180.00
Averages
248.14
High
285.00
Current: 189.360
Low
180.00
Averages
248.14
High
285.00
About DKS
DICK'S Sporting Goods, Inc. is an omni-channel sporting goods retailer. The Company owns and operates Golf Galaxy, Public Lands, and Going Going Gone! specialty concept stores, and also offers its products online and through its mobile applications. It also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for livestreaming, scheduling, communications and scorekeeping. The Company operates over 3,200 stores e-commerce and digital businesses across 20 countries in North America, Europe, Asia, and Australia, plus a licensed store presence in Europe, the Middle East and Asia. It carries a wide variety of national brands, including but not limited to adidas, Asics, Brooks, Callaway Golf, Carhartt, Columbia, Hoka, Jordan, New Balance, Nike, Peloton, The North Face, Under Armour, Wilson, Yeti, and others. It also owns and operates brands such as Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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