HAS News & Events

In a regulatory filing, the company stated: "On March 28, 2026, Hasbro identified unauthorized access to the Company's network. Upon discovery, the Company promptly activated its security incident response protocols, implemented containment measures, including proactively taking certain systems offline, and launched an investigation with the assistance of third-party cybersecurity professionals. The Company's investigation is ongoing, and it is working diligently to resolve the matter and determine the full scope of impact. The Company has implemented and continues to implement business continuity plans to enable it to continue to take orders, ship product and conduct other key operations while it resolves this situation. The need to run these interim measures may continue for several weeks before the situation is fully resolved and may result in some delays."

GXO Logistics announced the grand opening of Hasbro's new flagship 600,000-square-foot distribution center in Midway, Georgia. The center is expected to generate up to 70 full-time jobs, with seasonal employment rising to as many as 125 positions during peak holiday periods. The flagship facility is powered by GXO IQ, an AI-powered, cloud-native operating system developed by GXO to optimize warehouse operations.