Hasbro partners with Warner Bros. for Harry Potter toy licensing
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
0mins
Should l Buy HAS?
Source: Newsfilter
Hasbro Inc. shares rose as the company reached a 52-week high, driven by positive news regarding its partnership with Warner Bros. for Harry Potter licensing.
Hasbro announced it will become the global primary toy licensee for Harry Potter and the upcoming HBO Original series starting in 2027. This partnership is expected to launch a range of products inspired by the films and series, further solidifying Hasbro's leadership in the toy market. The collaboration coincides with the 25th anniversary of the first Harry Potter film, enhancing brand influence and driving sales growth.
This strategic partnership not only strengthens Hasbro's product portfolio but also positions the company to attract Harry Potter's loyal fanbase, which could lead to significant revenue growth in the coming years.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 89.390
Low
90.00
Averages
95.71
High
100.00
Current: 89.390
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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