Hasbro Reports Strong Q1 Earnings Driven by Digital Games
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2026
0mins
Source: Newsfilter
Hasbro's stock fell 7.82% as it crossed below the 5-day SMA amid broader market gains.
The company reported Q1 revenue of $1 billion, exceeding analysts' expectations of $964.38 million, driven by a 26% year-over-year increase in the Wizards and Digital Gaming segment, particularly from 'Magic: The Gathering'. This strong performance comes despite weakened demand for traditional toys due to high living costs. Additionally, partnerships with popular online shows, including a tie-in with Netflix for 'K-Pop Demon Hunters', significantly contributed to sales growth, showcasing Hasbro's success in cross-industry collaborations.
The implications of these results indicate that Hasbro is adapting well to changing market conditions, leveraging its digital gaming segment to offset declines in traditional toy sales. The company's proactive approach in partnerships and digital offerings positions it favorably for future growth.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 86.380
Low
90.00
Averages
95.71
High
100.00
Current: 86.380
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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